TBF 33 | Podcasting For Publicity

 

Media appearances, of course, are the lifeblood of creating far-reaching publicity, and this is doubly true if you know who to target and on which formats to go. Podcasting for publicity is a great way to create buzz about a product, a person, or even a whole brand. Debbi Dachinger, a Media Visibility Expert, speaks with Tracy Hazzard about the power of the podcast in the field of publicity. In the past few years, the growth of podcasts has been exponential and so has its power to influence. Learn how to maximize the podcast as a publicity platform with Debbi and Tracy.

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Watch the episode here:

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Using Podcasting For Publicity With Debbi Dachinger

We are shifting to The Binge Factor. That’s going to be our new name going forward. I’m excited to bring that to you. That’s what we’ve been trying to get at all along with these interviews with top podcasters is what’s making their shows grow. What’s causing more listeners to engage? How is that happening? Most often we find it’s the factor that they build in. It’s that strategy, it’s the tactics, it’s the things that they’re doing that create that binge factor for them. It’s something we’re going to highlight moving forward and we’re going to talk about their bingeability factor, what they think it is, and then what I think it is. As I’m looking and interviewing many different podcasters and as we manage over 300 here at Podetize, it’s gotten me to start seeing a pattern of what’s working and what’s not working.

I want to bring you more of that. I’m excited that this is going to be one of the first episodes that we’re bringing you under the new branding of The Binge Factor. I’m bringing you an amazing podcaster who’s been through a lot of times in the industry. She’s put her time in her episodes and she’s getting too well over 1,300 episodes. It’s amazing. She’s been doing this for over a decade. I’ve got Debbi Dachinger. She’s a Media Personality and Media Visibility Expert. She’s been interviewed on over 1,000 media outlets. She’s a syndicated, award-winning podcast host, nominated for two People’s Choice Podcast Awards. She interviews celebrities on the red carpet. She’s been a keynote speaker, a certified coach, and the author of three international bestselling books.

She’s a Media Visibility Authority, which I talk about that all the time and I love it because Debbi and I have connected on a level of her advice and my advice. They’re similar and I love that. I’ve been referring to lots of people to her. Debbi coaches people on how to write a page-turner book, runs a company that guarantees your book becomes an international bestseller and teaches The Ultimate Visibility Formula: How to be Interviewed on Radio & Podcast Shows in 60 Days or Less. She’s well over a decade of hosting the syndicated Dare to Dream podcast that started first on radio.

She has been a regular featured contributor to published magazines. Awards and Accolades, Editor’s Pick: Featured Intriguing Creator, Broadcast Industry Lifetime. She’s been in documentary films, on the cover of magazines. She’s done it all. She’s the Who’s Who Hall of Fame for Entertainment, winner of Successful Achievements from Voices of Women Worldwide and the recipient of the Heart and Spirit Award from the Evolutionary Business Council. I love the Dare to Dream podcast. It’s great. You all have to check that out. We’re going to talk more about what makes Debbi Dachinger bingeable.

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Debbi, I’m glad we’re talking again. 

Tracy, me too. I want you to know, I came back from speaking in San Antonio, Texas. While I was there, I was speaking, somebody popped up right afterward and said, “I feel like there’s somebody you have to meet. Do you know Tracy Hazzard?” “As a matter of fact, I do.” “I feel like you guys are right on the same page. You need to connect.” I said, “Yeah, the universe thought the same thing. We are connected.” That was such amazing affirmation to be a confirmation that we had connected the way we did through somebody else yet again. Somebody else popped up, did the same thing and here we are.

I love that when the universe is conspiring to help us.

It’s always conspiring for us. I love that too. It’s building influential relationships. Thank you for having me.

You win the awards so far for the longest-running podcast host with the most episodes that I’ve interviewed. Has it always been the same show or has it been a different show over time? 

It has been the same show. I’ll tell you something, in case people reading who are interested in podcasts or may want to start a podcast that I would probably change the name of my show. When I started it was on the radio. I was at a station in Burbank. I called it Dare to Dream because it was the right name for my show. It was what I was doing. I learned to create these huge dreams and I was excited. I wanted to share it with other people and I wanted to explore, besides sharing with the audience how-to. I wanted to bring on people who were examples, who were creating enormous dreams, well-known names or maybe names people didn’t know, but check out what they created and how they got there. It was Dare to Dream.

Most people don’t stick it out. We’re going to talk about what’s made you stick with it. Are you at 1,300 plus episodes? 

I can’t even keep count because of the week when I start doing more than one show, it exponentials but it’s considerable. I almost haven’t missed a week, even if I had a prerecord while I was speaking or traveling or something. It’s my baby. It’s my meditation, it’s my master class.

The most important thing is connecting. Click To Tweet

You started first on the radio. Is it still produced through the radio or do you produce it independently?

I am independent. I syndicate. As far as radio, I’m not in a physical station anymore. Everything goes out to iHeart and Pandora, Spotify, BBS Radio, several others, RadioPublic, and some of those are considered internet radio and some of them are radio-radio. The rest of them are all on major podcast sites. I watch my numbers. I try to keep my finger on the pulse using Chartable.com and other things to ascertain, “How’s the show doing? Where is it reading? Where is their RSS feed for my show on some podcast site?” It’s flatlining. Nobody’s tuning in and it’s not even worth it. I try to utilize my time and energy the best I can. I have a foot a little bit both worlds still.

That’s been a success factor I’ve seen with a couple of our clients and others who are shifting from podcasting more into radio. It’s going the other direction as well. Is there anything that you learned from the radio days that you still keep as a part of your show?

The most important thing for me when I did radio, I would say it’s funny and it’s two-fold. The most important thing was connecting. What I loved about being at a physical station is that people came to the station to be interviewed, occasionally on the phone, but most often they came. They love to come because they could get their pictures taken there. We have a step and repeat. They loved being with the cans. They loved having intimacy with me and I loved it too. I developed a lot of big relationships that way in the beginning years. What happened when I translated over to podcasts was, I struggled for a while because I was on the telephone or Zoom or Skype. I was trying to have to figure out, how do I connect with this person? Feeling them and energy is everything. I had to find a way to calm myself down and find a way to listen better, way better.

TBF 33 | Podcasting For Publicity

Podcasting For Publicity: Learn how to create intimacy with your guests first, especially when a good number of them are quite influential.

 

That’s without using my eyes or my feelers. That was something, and I would say the other thing and it was funny was I learned to dress up. What I mean by that is in my early years in the station and radio, I had someone from American Idol, one of the finalists, come on my show. I used to dress like people who do voiceovers dress, which means your hair is in a ponytail and you look terrible. You haven’t dressed up because you’re not on camera. I walked out to meet this person in the lobby to be greeted with cameras in my face. Someone was filming a documentary about her and I was mortified. Never alone acted like, “Yeah, this is cool how I dress all the time.” Inside I thought, “Note to self, we will never be surprised like this again.” I still get dressed, whether I’m being interviewed or I’m interviewing somebody else. It’s a good protocol because I don’t know what’s going to happen. I’d rather dress for my career.

It’s funny because right before every interview I have the habit of putting on lipstick. I did it before we do it and we’re not recording video. I still put my lipstick on and there are two reasons for it. One is, it harks back to my cheerleading days where you had lipstick and you had it on because it forces you to smile. You didn’t want to get it all over your teeth or anything like that, so you smile. I have done that happiness factor, creating that energy that happens from having those. Also, because it makes me feel better. I feel better when I have that on. It makes me feel a little bit more like I took the time to take care of myself. It’s something I always do at the start of every interview. My husband, who’s my partner, always looks over at me and he goes, “They can’t see you.” I can’t tell you how many times he says it. I always say, “It’s not for them. It’s for me.”

I have to say I concur and I like that you’ve got it as simple as lipstick, which is a great point. I have a friend who bought me this gorgeous red color Mac Lipstick. Honestly, I only wear nude colors. I wouldn’t have chosen it for myself, but I bring it when I travel. For instance, when I came back from the speaking gig, I had it with and every often, I would put it on my lips even if I wasn’t on stage. I’m glad because people were popping up, saying, “Can I take a picture with you?” You’re already out there on Facebook and social media and I’ve been seeing them going, “That lipstick was TheBomb.com.” I am glad I put it on because it made everything look good. I looked good in the pictures. That’s simple but it’s a great technique.

Have you found some success factors? Some things that have been changed for you switching from radio to podcasting that you found, you loved it or it created more success for you?

There was a learning factor and how for me to do what I did. I came from such huge numbers on the radio. Anytime you start over again, whether you’re a mom-and-pop shop and you switch locations, like what I did. Even in podcasts, in the beginning, I went to internet radio. I would be unhappy with where I was and I’d switch, and people find it difficult to follow you. Being stationary, I found was important and finding a place, a home where they can find you and follow you. My skillset had to get better. I had to relearn how to create intimacy with my guest first because the people I have on are generally influential. I also want to throw out questions. Talking points for anyone who doesn’t know what that is, your guests will send you, “Here are five things I’d like you to ask me,” which is great.

What I do with talking points is it lets me know where they want me to shine a spotlight, but I have curiosities and I am as a host, every man, and every woman, and I feel like it’s incumbent on me to ask the questions that people are curious about. Sometimes it’s personal and oftentimes it’s about factoids about their career that I want to know whether it’s, “How did you do that?” or “How does that work? Please break it down for me because I’m confused and you’re the expert.” Conversations also, I can have an idea of where I’m headed, but when I get with somebody on the show, the conversation can go someplace completely different and I’m open and fluid to all that. Those can be the best.

The other piece is it’s important to know where your sweet spot is. What I mean by that is, some people translate through the pen, and they translate through writing, through copywriting, through marketing, through headlines. They may be clever with words. I would say they should be full steam ahead with that. Some people are comedic and great on the mic, fast in the uptake. They may excel at that. What I have learned about myself over the years is that my sweet spot is on camera. I started to do my show concurrently on camera. It changed my numbers. They’ve gone way up and also as important my guests because they see me. There is something for me with that I have started redeveloping important relationships with people I want to be in a relationship without there who are doing huge work. These people often will say, “When this is done, can we hang out? Can we talk a little bit?” Sometimes they want to talk about what I do.

They’re curious, “Can we collaborate?” which is awesome. Sometimes they say, “When I come to LA, can we hang out?” I was with David Wolfe, the NutriBullet guy, the health and wellness expert. He’s amazing. An hour and fifteen minutes in, the guy is dropping down some nutrition bombs I never heard before and I couldn’t stop the conversation. I didn’t want to stop the conversation. We had such a great time and when it’s done, he’s booking plans with me to go hiking in LA. This is important. These are the needle movers. This is what everybody wants in their career. What I’m saying is when I found my sweet spot on camera, that’s how I develop relationships with influencers. That’s who I want to be hanging with. We all up-level each other.

You up-leveled, which is some of the things that I want to touch on is you’ve had a lot of success. You’re a high Media Visibility Expert. We talk all about being seen, heard and found, but you do it to the nth degree for the people that you work with, for the people that you teach, for the people that you coach, all of that. You work on this visibility thing. Have you found podcasting and radio what you started with your radio show to be a differentiator, to be something that made it a little bit easier to get that visibility?

Yeah, without a doubt. I have to say a game-changer. People need to know this is work. You and I know about pod fade. 70% to 80% of shows go bye-bye because people go, “I started a podcast. This is work.” It’s work. It’s also, if you love this, again, if it’s in your wheelhouse, it’s a game-changer. It has opened doors. I never anticipated and have been pleasantly surprised. Collaboration, speaking on panels, speaking on stage, being asked to participate in books, developing careers that are akin to being on podcasts, such as being a book writing coach. Having a company that takes authors to a guaranteed international bestseller, teaching people the Ultimate Visibility Formula, How to be Interviewed on Radio and Podcasts and get mad results. I have all these amazing clients that I work with. If you had told me years ago, “Deb, this is where you’re going to end up. This is what life is going to look like,” I would’ve said, “You were on crack.”

Here I was a ghost designer. Hidden behind the scenes behind big names like Martha Stewart. I never imagined people would be like, “We’d like to have you speak on our stage. There are going to be 1,000 to 2,000 people there.” I never thought that was going to be me. I wouldn’t in my wildest dreams. I started a podcast and all of a sudden that’s what’s happening to me. 

How long have you been doing yours?

I have four of my own. I have a company that has 300, but I formed my own and the oldest one is five years old. We took a break on it and we’re restarting it again because of demand. You never know you’re going to go through those stages, right?

Yes. To your point, when it comes to what you’re going to talk about on your podcast, the subject matter is important. What my understanding is from what you’re saying and from my experience, what you talk about is why they invited you on stage to be interviewed and to be etc. As I shared with you before this started, I have a journalist, a Los Angeles, a pretty well-known journalist who reached out to me and wrote me an email. I thought it was a scam. He said, “I want to interview you. I found you. You’re fascinating.” I’m like, “Really?” “Yeah. We’re meeting.” I said to him, “How did you find me?” He says, “Who knows how these things work?” Of course, I looked him up and I made sure he was extremely legit. I find it amazing with visibility, with podcasts, with what we do, that it is such a certain point, you don’t have to work hard. People find you.

When you've found your sweet spot, especially on camera, that's when you create relationships. Click To Tweet

They find you or refer other people to you as we were talking about. That is what I do love about this. It has made something. I’d been through 25 years of career. We’ve hired a lot of media firms over the years, publicists for various things that we needed to do. I’ve had more success doing nothing but podcasting than I did by paying those firms before. I’m shocked by it. It’s more happenstance though. I could be more intentional about it and work with someone like you to be intentional about it. I did a coaching call with my clients about vetting someone to help you with your media. Whether it’s a publicist or a media expert or other things. I did a whole thing talking about someone and my number one thing is that you’re a podcast host, so work with someone who understands that.

I love that you’re bringing this up because there’s something I’ve been noticing. You and I both get a ton of emails from people who say, “Have my client on your show.” Generally, they’re well-known publicists. I’ve had a relationship with certain publicists for years. Some of them because I know them well in the caliber of their guest or client, and I do book them. However, I’ve started to see a new trend. I would like to address this a little bit.

Please, I was hoping you were going to go there.

What’s happening is I receive emails from people who are not publicists, who have hung a shingle out that said, “I’ll help you get booked on podcasts. Hire me.” I can tell because their skillset in presenting their client is less than stellar. They’re nice. They’re cordial emails, but they are nowhere near what I’m used to. More importantly, they’ve never heard of my show.

That’s the number one thing right there. You hit on it. They’ve never heard your show. It would happen to me all the time in my column and I would get people and I have like, “You have never read my column or you would know that I would never write about your pitch.”

A good publicist does their research. There is no way somebody is writing to me about the stock exchange, like rehab or emotional eating. That’s a beautiful thing. It’s not what Dare to Dream is about. It’s frustrating. The same people, by the way, will write to 2 and 3 times, “Did you get my email? I’m writing back to make sure you got my email.” Here’s the frustration. I had a conversation with somebody you know because you recommended this gentleman to work with me. I had this exact conversation with him and I was saying be careful because there are a lot of people out there saying, “Pay me $50, $100 a booking and I’ll get them.” They’re not bookings that are going to move the needle. They may not be aligned with the person’s message, they may not have an active engaged audience. There are a lot of tenets to what makes an interview successful and a podcast successful. You have to have a heightened awareness these days. Everybody is looking at this as a cash cow.

That’s why I sent them to you. For all of you reading out there, guest placement services all the time come to me and I don’t refer people to them. I don’t, but I referred this person to you because he had a wrong idea and I thought you would set him right. He had a wrong idea of what it meant to be going and guesting on shows. He had the numbers, the vanity metric. It was his idea. “I want to go on shows that have a million downloads or more.” I’d be like, “It’s not going to get you what you want.” Get your mindset reset by Debbi because she knows what she’s talking about.

If I may, to that point. I have a lot of friends in the podcasting world. Thank God, because if you did this alone, you would not have the pulse of all of what’s possible and the amazing things people create. I’m grateful for that. One of my friends has a show about rebuilding old cars. He only has about 300 listeners, followers, but let me tell you, he announces this thing about a car and everybody buys in. That’s pretty cool statistics. You can’t look at, “They have to have 100,000 downloads and I need solid evidence.” It doesn’t translate in this world. It’s a different setup. You have to look at the show someone’s running, the engagement, how narrow the path and niches, how long they’ve been around too. All of this is important. They have a little staying power, they’ve built up somewhat of an audience and an actively engaged audience. That is your audience.

That’s what you and I go for engagement and conversion, all of that matters the most and an audience matches high. Let’s touch on our five tips because that’s the first one. What are some lessons and stories from your experience with booking great guests? Some of the best ways to book great guests.

I’m relentless. I have to tell you that I have cojones when it comes to that. If I’m fascinated by somebody, I’m going for it. I don’t care what “name” they have. If I want to have a conversation with them, I will. I’ll Google them. I’ll try to find the information. People are savvy and often the people you want in your wishlist will not have an available email. Next step, I go their name, press media. Not always, but often I will find somebody. Let’s say Press@OprahWinfrey.com for the heck of it. I’m making that up. You will find press, press, and media or someone’s name and the actual publicist and then I’ll write directly to them.

Here’s what I do. I don’t write and say, “I want this person on my show.” I let them know why me. Why my show? Here’s the conversation I have on Dare to Dream, here’s the depth and here is how many listeners I have. I can tell you, it’s hard for us on syndicated podcast/radio to follow numbers, but I know that I have at least 175,000 people who listen. That’s awesome. I can deliver that information. Here are the sites where you can find my show should you want to listen. Also, here’s my website, if you want to check me out. Here are our past guests, who’ve come on, so you understand you are fully aligned with that conversation. Here’s what I deliver.

I don’t ask you to come to the show, but it has an afterlife and this is what it looks like. My re-purposing, the way that I market the show, how many people will be engaged and so forth. I’m giving them concisely, by the way, because they don’t want to read a tome. It’s in and out. First of all, they get that I’m professional. They understand why I’m coming to them. Sometimes I need a warm introduction. Sometimes I’ll say, “Tracy, can you introduce me to X, Y, Z because I want this person.” I want to make sure I get your attention.

TBF 33 | Podcasting For Publicity

Podcasting For Publicity: There are a lot of tenets to what makes an interview and a whole podcast successful.

 

That’s a great tip right there because you’re networked with the podcast community. If they’ve been on another person’s show, that’s usually the easiest reach.

I also don’t believe what people say, “Bad press.” I did press media for a big expo here in LA. This guy who runs it wanted me to book somebody else. I had him on previously. There were reasons why I didn’t want to redo the show. He said, “Dump this other guest.” It’s a huge name, “Dump him. He’s boring.” You may not realize it, but your stock went down in my eyes and I’m going to honor the interview I have with this gentleman because that’s what I do. I have to say he was not boring at all, point of view. I don’t listen to other people’s bad press.

What are some of the best ways you found to increase listeners? It’s a little bit harder on the podcast side than it was on the radio side.

You have to have a great headline. You have to captivate people. Why that show? There are 760,000 podcasts, how are you going to be heard in that level of noise? You have to have a great headline. You have to have some great bullet points. Something, any marketing that’s going to cause somebody to want to listen. What did that person deliver in the show that is so incredible? What do you know you’re going to be discussing that everybody’s going to want to tune in? The pictures are fantastic. You have to have not a picture of your guest, not a boring headshot. If you have an action shot of you, even if somebody Photoshops you and the guest or some action shot. Let’s say you’re on camera of you and the captivating guest. I’ve noticed the weirder the pictures I post, the more I get people who click on and listen and I use hashtags. I’m big on hashtags and that’s also caused my numbers to go way up.

Now that you’re not on the radio, how are you producing this in a professional way?

I don’t know that I have much to offer here. I have a great meme. I have great people I work with at the outlets that I’m on that I trust. Most of what I do is through who I know, like relationships, everything. The rest of it is I have to have the mindset. I can’t hop on a minute before an interview. I have to decompress a little bit. It’s important to me how I show up on my show. People feel it when I’m off and I don’t want to deliver shows like that. I also try to keep it simple and try to keep it to the time as much as possible. When I have an experience like with David Wolfe where it’s beyond the moon though, I love it’s my show. If I want to go on for 1.5 hours when he does too, that’s what we’re going to do. I also have a quick turnaround and that’s unique in this business. Some people can take months before they get your show out. I do it within a couple of days and then it’s off of my to-do list and people are remembering me. I’m hot off the press. When it’s followed up by, “Here are the links to your show,” they rather love it. I find most of them will cross-promote.

We see a trend towards some people are booking way out and their shows are not doing as well with the promotional side like somebody sharing their show because the energy of that is lost than the ones who are doing it within 1 to 2 weeks.

I book far out. I do because I get too many requests. I’m easily 3 to 6 months out and they know because of how everything’s automated, what they need to get to me. They usually send it in. I have a special folder for that. It’s easy. However, starting about the week before, my engagement with them begins and that relationships carry through until the actual interview and then thereafter. It’s a sacred time, that 1 to 2 weeks spot right before they come on for both of us. It does create good things.

You have an audience. You get 175,000 listeners. How are you encouraging engagement with them? Where do they engage with you?

I always say this on every show. First of all, I say, “Subscribe.” It comes right in your inbox. Second of all, “Leave a five-star review.” I know that’s pedestrian these days, but I believe strongly that when people write about what they love and listen to, as somebody else who comes along and says, “I don’t know if I like the show, but they read something organic from somebody else.” This testimonial, they’ll feel like, “I wanted to tune in.” It’s important. I feel like the conversation I have is important and warrants that. The other thing is, I tell people on podcasts, “If you want to see us, then go to YouTube.com/debbidachinger because it’s a blast to see me and the guest in person.”

I write to people. I do my best. Of course, it can be a little much sometimes. When I can, I write back to people and I’ve got to say thank God. I know being anonymous, people can be a little cray-cray out there in the media. I get intelligent comments to like, “Yes,” in the show. I got one and it was a man responding to Alison Armstrong, the Relationship Expert. He wrote this huge paragraph from a man’s perspective and I am going back in there and writing at him because he was kind to take that time. It’s meaningful. I also say, the last piece, Patreon. I do use Patreon.com which is a great place for podcasters if you want donations and you can give things away to people who give you money. I try to make it a little fun. I use sponsorship too.

Let’s talk about that. You have ads on your show. What are some of the best ways you found to monetize it? What was the key factor in being able to take those advertisers?

For me, again, it’s a relationship. It is. I did an in-person interview with somebody years ago. He is a Cofounder of Access Consciousness. He’s my sponsor, I’ll say it out loud. His name is Dr. Dain Heer. He’s magnificent. We created a product together and we were together in a studio doing the voiceover for the product. He was walking out, he came back in and he looked at me and said, “You do amazing work. How do I advertise on your show?” I said, “Easy-peasy. I could give you the specs or I could email it to you.” “Email it to me and my team.” I did. That month, he started advertising and sponsoring and he has paid me every single month these many years to do so. That’s one thing and it’s big.

I find that’s the case you’ve hit on but the ones that are out there either seeking it, they’re purposeful about it or that it happens to them, which is how it happened to us as well. It happens to them because there’s synergy with the relationship that you built and the serving that you’ve done to those that maybe have been on your show or products and services that are related to the audience. It comes naturally.

I’ve been getting emails about product placement-type of inquiries from people who are representing companies and clients. I want to explore that because I don’t fully understand how they want to work. I know they want to pay me money to have some of their client’s products on. One thing I know is nobody can put something on that I haven’t tried out first and I know is fantastic. I’m going to explore those emails and find out how does it work? What is the payment like? Will I get to explore a little bit of what they have so I can vet it? I don’t know. That could be fun. I listened to somebody who is a publicist who also has a foot in the Amazon world. He wrote many reviews on Amazon that they recognized him, reached out to him and said, “We’d like you to do some product endorsement. We’ll send you the product and you write a real honest review of it.” He’s been doing this. He gets some bang-up swag. I thought, “That’s interesting. I might want to see if I can translate that to my show without it overwhelming the show.” In a drip method, that could be fun too.

I hear from many people who do it that the podcast conversion and videocast conversion is much higher than all other media types. When it’s the right fit for you, you’ve tested our products, you’ve done these things, you’ve built the relationships and you’re excited about it. It comes across and people buy. I don’t want to end at all without doing two things. Number one is we like to explore the binge factor. What do you believe is your bingeability factor for your show?

I feel it’s a combination of heart and cork.

That’s a good way to describe your show. Sometimes when I ask people this question, they don’t have an answer for it because it’s hard to look at your show and look at yourself and think about it as being bingeable. There are two bingeability factors for you, the heart and cork. Your personality is what comes across. The second part is it’s the people you pick. It’s the conversations that you’re having. You’re focused. I know I’m going to get true either success factors, tips, pitfalls. I’m going to get all conversations around transformation in my life from the people that you’re talking about. Some of them were great at it, some of them failed at it. I always know it’s going to surround that no matter which episode I listen to. You do that well. That’s the focus because if I’m in that transition point in my life, that’s what I want to hear. That’s what I want to hear more of. That’s what will make me binge it. 

I deeply appreciate that. I do. This has been a huge year for me of receiving feedback from people who’ve been guests who have said, “I’ve done these many shows, TV, and radio, but I’ve got to say yours stood out. What you do is different and how you ask and how you connect.” I had this big a-ha. I was listening to somebody being interviewed about meditating and I loved his point of view and he was like, “You don’t have to sit down for twenty minutes. It can be walking. You can find your meditation in many places.” I had this big light bulb go off. I realized that’s what my show is for me every week. For at least an hour, I sit down with somebody in meditation and nothing else exists. I’m not thinking about yesterday or tomorrow. It is me and that person mano-a-mano and I am in bliss learning. I humbly thank you for that feedback and receive it because it’s meaningful. I have exquisite people on the show. I learned a ton. It seems that for other people too, they get a lot of lessons, tips, hacks, and encouragement.

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It’s interesting because what I realized as I’ve been doing this with identifying people’s binge factors, which is the new name of the show. We’re shifting it to The Binge Factor. I don’t know if it will happen for your episode, but it will happen right after that. As it happens, I started thinking about this because under the shows that I was listening to is Noah St. John, who I know. He’s a friend of mine. We’ve been on a lot of stages together. I was listening to as I was going through your show and doing my research and he was talking about the unconscious things that people do. This may well be that for you because this is meditative for you. Because you’re much in that unconscious state of being able to move that energy, you don’t realize you’re doing it and it’s harder to identify for yourself.

With all the things we do, we do it because we love it. It may take many years for there to be some distance between us and what the gifts we’ve been putting out in the world, for little pieces to start coming into place and saying, “This is why I show up and do what I do. This is what I receive. Why am I still here in this space?” There are lots of times I could have walked away from this for various reasons, including one side was with a radio station that burned down in the California fires. What was I going to do? Every time, I came back to the same thing. I do this because I received much. I cannot imagine not doing this. There is a visibility factor that would change too much. Doing a podcast has changed my life. I’m not extracting myself from that. Way too many bennies all the way around from the heart factor to the career factor to the visibility. It works.

I like to end with some advice that you have for people who are thinking about podcasting. You’ve touched on this a few times. I hope you’ll go into greater detail. It’s not for everyone. Would you touch on some advice to be able to understand whether or not it’s right for them?

Sure. Everybody has a place where they’re phenomenal. Let me give you an example, Seth Godin, who’s a blogger and amazing. He once said with clarity, “I’m not on Twitter. You’re not going to see me on Twitter.” When asked why, he said, “Why would I try to create 140 characters when all it does is take me away from what I love, what I’m known for, and where my people are? It’s blogging, it’s writing.” There’s a lot of message in that. For entrepreneurs, there’s this splat, like pasta on the wall. “I need a funnel. I need to write a book. I need to be a bestseller. I need to be a podcaster. I need to be on YouTube.” We could go on ad infinitum and if you’re doing that, my darlings, you’re not having a career. You have no capacity, I promise you.

If you find your narrow lane, you can do amazing. Find what you love and where you are loved because there is extreme feedback with people who will know immediately if you’re being received or not. It’s super important to do what you love. If you don’t know what people want, and it’s important to know like, “Am I resonating out there?” If you have followers, but you feel somewhat out of touch, ask, “What is it you want and need? What are your problems? What are your challenges? What are you loving? What do you want to see more of here?” If you have a show, get feedback. It’s great to interact. Find fun ways to do what you do because it’s work. Make sure that you’re showing up. I don’t care if you do a contest or if you have a funny tip of the day.

I’ve done all the things and I learned a long time ago. I have cojones. When I was first starting, I reached out to Oprah Winfrey’s producer. I also reached out to the gentleman, a gabillionaire who started Westwood One. I was a baby in the industry. I said, “Hi, here’s my show. Will you listen and give me feedback?” They were awesome, these men. They listened and they gave me feedback and they said, one of the points I took was, “There’s not enough of you, Debbi. You’re busy featuring somebody else. Who are you? That’s what the audience wants.”

TBF 33 | Podcasting For Publicity

Podcasting For Publicity: Find what you love and where you are loved because there is extreme feedback with people who will know immediately if you’re being received or not.

 

Is that why you added that beginning to your show where you talk maybe ten minutes or less? You have a few of your thoughts for the day.

I always have me in the beginning and that’s exactly why. I learned not often, but at times, much like you’ve done in the interview, you have to interject you. You’ve got to have a personality people connect with. Tracy, when you share things here, people are resonating with that, they like that. The second piece I learned was, at the end of the show, who’s coming up? Why should I tune in again? You want to give them bait, but it’s positive bait. I get to say to somebody, “Great, James Redfield is coming up. Russell Brand is coming up on the show, etc.” I want to let them know this is why you subscribe and keep tuning in. It’s a start to finish the package.

Debbi, I’m glad you came. I’m glad we were able to expose the audience to your success tips. There’s much more that they can find on your website. Dare to Dream is available everywhere. There isn’t a player I couldn’t find it on. That’s a wonderful way for you to connect, understand some more about what Debbi does, and then go straight to her website because she’s got some amazing media visibility tools that are unique. Every one of you aspiring podcasters out there needs to work hard to be seen, heard, and found. Debbi, thank you so much for coming. I appreciate it. Thank you for sharing with our readers.

This has been great. Thanks, Tracy.

—

I enjoyed my conversation with Debbi and I hope you did too. It’s amazing how she’s been able to sustain the energy for her show to keep it going, to keep herself going, and to live in that excitement of the next interview and the curiosity of, what am I going to learn? What am I going to teach? How is this going to move forward? I love the structure of her show. It’s one of the reasons that it’s bingeable. Here’s something that I’ve been getting out from a lot of advice from the audience as I’ve been talking to them as well out there. Some of us want to learn something when we’re listening to a podcast. We want to learn about media visibility techniques in this particular case with Debbi’s show. We want to cut to the chase and we want to get the lesson.

Debbi brings that right at the beginning. She gives you the setup for why you should listen. She gives you the setup for why it’s important. She gives you somewhat of her viewpoint and her lesson first and then she goes into the interview. It gives you the ability as the audience to be efficient with your time in choosing the episodes that are going to be right for you. It also gives you the ability to understand and frame up what you’re listening to so that you’re listening for the right things. You’re listening for the things that you can learn the most from and you don’t miss them because she’s helped frame that up. She’s assisting her audience in the educational process, in the learning process and getting the nuggets out of her show.

That’s one of the binge factors she has in her show. It’s also one of the reasons why you have to take a listen. You’ve got to check out her show. The Binge Factor is still located on Feed Your Brand. You’ll still also be able to find all the other Feed Your Brand episodes as well on the how-tos on how to podcast, on the new techniques and the tactics that we’re applying there and our more lesson-driven episodes. You’d be able to find all of that on FeedYourBrand.co. If you have anyone who needs to have their binge factor analyzed, who you believe is such a bingeable show, you’ve got to suggest them up to me. You can reach out to me on social media at Feed Your Brand, or you can find Tracy Hazzard anywhere on social media. I look forward to bringing you the next Binge Factor. Thanks again for reading, everyone. I’ll be back next time with a new bingeable podcast host.

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About Debbi Dachinger

TBF 33 | Podcasting For PublicityDEBBI DACHINGER is a Media Personality and Media Visibility expert who has been interviewed on over 1,000 media outlets. She is a syndicated, award-winning podcast host, nominated for two People’s Choice Podcast Awards, interviews celebrities on the red carpet, a keynote speaker, a certified coach and the author of three international bestselling books. As a Media Visibility Authority, Debbi coaches people on how to write a page-turner book, runs a company that guarantees your book becomes an international bestseller and teaches the Ultimate Visibility Formula – How to be Interviewed on Radio & Podcast shows in 60 Days or Less.

Now in its 12th year, Debbi hosts the syndicated DARE TO DREAM podcast, plus works with clients on their visibility strategy so they use free PR to become known as a go-to expert. Schedule a session with her to stop being the best-kept secret and instead be seen as a powerhouse leader. A popular media guest and speaker, Debbi is a keynote at high-level national events; a radio and TV personality, and has been seen in the news, documentary films, on the cover of magazines, and is a regular featured contributor to Published Magazine. Awards and Accolades: Editor’s Pick: Featured Intriguing Creator, Broadcasting Industry Lifetime Achievement Award, inducted into the Who’s Who Hall of Fame for Entertainment, winner of Successful Achievements from Voices of Women Worldwide, and recipient of Heart and Spirit Award from the Evolutionary Business Council.

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