There are more ways to approach a problem than just one solution, and podcast production is no different when it comes to that. As much as you are convinced that your method is the correct one, it is important to listen to other perspectives because that’s what makes the world go ‘round. It is with this spirit of openness to learning that Tracy Hazzard welcomes Albert Corey to The Binge Factor. Albert is the host of Rock Your Bottom podcast and he is pretty staunch in his particular model for podcasting. This is quite a contentious interview as Tracy and Albert disagree in a lot of points. But disagreement is where the advancement of knowledge happens, right? After all, with success that Albert has been having with his podcast, his model could be working fine for him. But could it be made a lot better? Tune in and decide for yourself.
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Understanding Perspectives On Podcast Production And Why You Need More With Albert Corey Of Rock Your Bottom
I have got a guest that I met quite some time ago, Albert Corey, at a speaker event where we were both training to be speakers. I was talking about podcasting and things back then. He hadn’t started a show, at least not that I know of. We connected back up and I found out that he had a show. He’s about 63 episodes into it. It’s called Rock Your Bottom Podcast. Albert is a financial manager and tax advisor guy. He speaks on National Business stages. He has two Amazon bestsellers.
He works with mentors like Grant Cardone, Bill Walsh and Tony Robbins. He’s been in business for many years and works with almost 25,000 business owners saving them $60 million. His Amazon bestseller Increase Your Cash Flow While Drinking Coffee and you can see him trading pins at Disney World. His program is Simple Profit Accelerators and empowers business owners to increase the bottom line so we can all change the world.
Albert Corey is an interesting guy. We had quite a contentious interview in some ways because there are a lot of things that I disagree about. He’s very staunch in his model for podcasting. He said I wouldn’t air this episode but he’s wrong because I’m always happy to know different viewpoints on podcasting and the world. It’s what makes the world go round. Let’s read Albert Corey’s view of podcasting and his experience with Rock Your Bottom Podcast.
Albert, thank you so much for joining me. We’re talking Rock Your Bottom Podcast and 63 episodes in. There’s probably somebody out there who goes, “A taxman podcast is got to be super boring. How’d you get to 63 episodes?”
It’s simple. People are looking for mysteries to the title wrong. Rock Your Bottom Podcast is not a “tax show.” It’s about showing my clients how to make more money because when you make more money, you can do more things and you got to pay more taxes. It’s about showing you how to make more. The back end is you’re going to make more and then go say, “I got to call Corey.”
That’s what’s going to happen in that process. The interesting thing is this is your model. Your model is that this show is as much for your existing clients as they are for new ones. You’re nurturing your community and giving them more growth opportunities and information.
It’s funny. We’re both Lebanese so you’re going to get this. I learned a long time ago and I’m going to relate this to Papa Joe Corey, I’m going to give you the keys to my kingdom. Everybody who opens up the doors to my kingdom isn’t my client. It’s when you’re going to get stuck. This relates to my father and my wife who is Lebanese and the old school, “You’re telling everybody your secrets. Nobody’s ever going to come.” I hate to tell your pops and wifey but it’s the other way around. It’s the ones who are going to get stuck who are going to call you.
The ones who aren’t getting stuck are not calling you. You want to give much content that I made so much money. It’s like what I used to say on stages, “I know the guy.” You might not need me now. You might never need me but your buddy or girl says, “I know the guy who can help me. I made so much money in my life because I helped you. You probably never use me. This guy over can solve your problem because somebody was moaning and groaning about a problem that I solved that you didn’t know but because I’m up there pounding my content every day helping people that it reversed engineered back to me or three parties down the line.”
I learned that same thing from my Lebanese grandfather. He was the guy that you called. He would get calls at all hours of the day or night and when you had a problem. He’d like, “Know the guy or the girl. Make it happen for you.” It was funny that I didn’t know for the longest time that my grandfather owned a bar. This is how he met many people. This was his Facebook and hub. That’s how we met everybody in town. They knew him from the bar. With that, he always knew the person to call. It’s a little old school but we’re bringing that into new technology.
An offshoot is a YouTube video. It’s the same offshoot where podcasting is the new radio but it’s the same concept as YouTube, where you’re out there giving the information out and eventually somebody is going to get stuck so they’re going to have to call you.Podcasting is the new radio. It's the same concept as YouTube where you're out there giving the information out and eventually somebody will get stuck and they will have to call you. Click To Tweet
We met a while ago and I didn’t know you were going to start podcasting. What was that trigger that made you say, “I’m going to do a podcast?”
I was listening to Entrepreneurs on Fire, who’s one of the first ones and Pat Flynn. Here’s what their problem was and what I’m going to do about most people who aren’t that smart. If you listen to Pat Flynn, God bless him or the guy who does Entrepreneurs on Fire, John Lee Dumas, they’re telling you that you cannot do it unless you got to $20,000. They tell you, “You can only do it on $20,000.”
Fast forward, I go to an event in Vegas. I met this lady and this might have been the beginning of Anchor. They said, “No, the Anchor is free. You click a button and record. That’s it. You’re done.” You got to go out and market it. The problem is most people don’t realize that you can take your phone, go out and do it. If you’re hiring me as your business coach, don’t say, “I need this $10,000 camera.” No.
Please don’t buy a $10,000 camera or microphone.
All these people push the narrative that you’ve got to buy this expensive equipment. I can tell you how much stuff where they’re like, “I need it.” I said, “You don’t. Pop it up on YouTube. Go to Anchor and push a button and it’s done. You say hi and put it out there.” I made a lot of money in life because I have no filter and I go for it. I’m not worried about, “I can’t speak. I can’t spell,” but I can make money.
Some of the problems are the Anchor has a huge, gigantic podfade rate. Anchor is the worst of all the platforms because it’s free so there’s no commitment to it. That can be a problem for some people. They need some skin in the game to make it work. What do you say to those people?
At least they started. Let me explain. Here’s the trick. I’m going to tell you the reverse psychology. You guys have a big podcast company. I know your husband does it very well. Here’s the question I’m going to ask you. You’re in the industry but I’m the business. How many people pay you for what you do? A great job. I’m not arguing about the service. They do the ten episodes and what happened?
We don’t have that problem here. That’s the reverse of it. We refuse to do what Anchor did so we’d made a business decision. It was my decision that the company decided not to offer a free level. We offer a free launching course you can learn how to do this. I don’t believe in that $20,000 model. If you don’t have time to do it, we are your people. We can make it happen for you. If you don’t have the time, the bandwidth, design capability or whatever it is, we’ll do that for you. That’s a model. If you want to do it for free, the course is free.
We need to make sure that you’re going to stay committed. We have a $29 monthly. Ours is still fairly low. It offers full stats, full service and all of that. We do that because we want to make sure that we have a lower podfade. The industry in general has a 73% podfade rate but it is my understanding that Anchor has over 80% podfade rate. People who quit before they ever reached 25 episodes and we have 8.
Here’s the question that will answer that. I’m not trying to be mean. If I did a survey and you can certainly protect your company, how many people know what your company is and how to start a podcast? I’m not belittling anything but it is that Anchor is the big gorilla. My job for you guys, if I was your business coach, is to find a way to tap into the people who get beyond those ten episodes.
We do. Our average is 34 months, which means that 34 times 4 is ours. Most of our clients have done over 100 episodes.
I’m not arguing that point. It’s most people go to Anchor only because it’s like the big gorilla in the room and they know that’s where to get started. That’s my only argument.
This is the thing. That’s where they get started but it’s not where they’re going to finish.
If they’re not committed, then it doesn’t matter where they go. Here’s why your people make it to the end. The people that are paying are committed to the end. Somewhere along the line when they said, “I wanted to do a podcast,” they weren’t looking for the $29. They googled start a podcast, Anchor pops up and you’re off and running.
That’s why we have a free course though.
Getting back to you, you’ll come back in when somebody wants to go to take the next step forward. That’s all on your stuff. You’re on step two. You get to step two.
Our job is to find the people who are going to stay committed and take them to the next level. Our job isn’t to go out there and convince people who maybe shouldn’t be starting a podcast that it’s easy than they should. It needs to be somebody who’s going to do something with it. When they show that they can do something with it, that’s where we come in. We chose a different model than Anchor did, which is volume.
What I want to understand is that I’m not going to sugarcoat it because you and I have known each other while, you’re making tons of rookie errors in your show. You don’t do it frequently. You don’t have full descriptions. There are a ton of simple things that you don’t do because you learned on Anchor. They don’t teach that we do to our success factors but you’re getting a return on investment for your show and that’s why I invited you here. I want people to understand what that model of return on investment is because you are committed to at least doing it even if it’s not every week.
Here’s the joke I will tell you I taught my coaching clients. I don’t care what platform you’re on. I can say, “I got a radio show. Go to TaxManPodcast.com and listen to my show.” The wow factor and the instant ROI is like, “Wow, you’re out there.” That’s the trick.
It’s also because you have over 60 episodes. When you have an amassed amount of shows, you also earn the right to live in that, “I’m truly a podcaster,” already.
I recorded another 12 or maybe 7. They’re up there either in my Zoom box in the office or on YouTube.
You didn’t load them up yet.
I got busy in life and I never bothered to flip them until I’m about to turn.
It’s never too late.
I got to flip a button and it’s done.
What is a smart model out there is you chose not to do the typical thing which is, “I’m going to talk about taxes.” You chose this model, “I’m going to service my community. I’m going to give. In that, it’s going to create reciprocity.” That’s what you’ve done.
That’s simple. It’s what we said. When I talk on stage, I’m going to give you my keys to open up my door. If you open up the door, you’re not my customer. Why? You’re never going to be a customer but if you can’t open up the door, come talk to me. That’s a free lead. Free, I like that word.
How long are you going to keep doing it? You’re going to keep doing it if you like it. It’s working for you.
It’s easy. I was probably one of the first ones to figure out that you upload them to YouTube, then I would go to sites that I probably got a zillion viruses out of it. Full disclosure, I know that.
There are a lot of free sites to strip the audio off.
I went to every one of them and spent the next two hours probably cleaning out the crap that I downloaded along the way. I tell it like it is. That was always been what my dad says I tell straight out but that’s how I do it. I would upload them. As I got older along the journey in the last couple of years, I upload them almost every single time. If I leave them in Zoom, I’m going to forget about them but I put them up on YouTube land, even though nobody’s watching them because I never set them up to SEO but at least it’s like, “I haven’t done a podcast in a while that is open. Let me go download, flip and turn it.” I downloaded it but it’s up there in YouTube land so I know where it’s at whenever I decide to do it.
Let’s bottom line this. Where are you seeing the biggest return on an investment from your time spent on the show?
My return on investment is I get the wow factor. It doesn’t matter.
Do you think that’s a factor in closing clients and serving your community by getting speaking engagements?
It’s the wow factor that gets people to talk to you. At end of the day, I was the first one to tell you, “I have my book, Increase Your Cash Flow While Drinking Coffee. You can get it at TaxManBook.com. At the end of the day, they’re like, “Wow. You got a book and a podcast.” People don’t understand that it’s not about me making my million dollars and being like Joe Rogan effect. I’m not going to make millions but it goes back to my simple business model that most people don’t get. If you get the wow factor, it will grow your business.It's the wow factor that gets people to talk to you at the end of the day. Click To Tweet
At the end of the day, I have full disclosure. If you look at my stuff and my descriptions, they’re probably bad spelling and wrong links. I’m the first one to tell you that. No doubt, I’m going to tell you that maybe Anchor is the worst and that they’re stealing my information but I’m getting a wow factor and making money. It still works.
That’s why I invited you on this show so that we could talk about the fact that being a podcast or having that wow factor from it is a business-winning strategy.
Can I tell you another strategy that most people don’t get? Some of my clients I was talking to explain, “Here’s why you have a podcast.” I don’t care if you get one up if you’re listening to me. if you go on a lot of these virtual events, especially the one that comes on and says they give you a chance every day that you have a show and tell these people, “I don’t have one.” You do now. How do you do it? Take a phone and do a Zoom call. You all got free Zoom and do a call. If you don’t say it to your program, you do not have a way to get in. If you get an end, that’s an easy way to try to turn them to be a client. It’s called the Lebanese way of marketing.
We have to serve good food while we’re marketing.
That’s my wife’s job.
I have a family history of that one. We’ve talked about that before. Thank you much for being on talking Rock Your Bottom Podcast and for bringing that wow factor and that energy to podcasting.
I told you it is going to be a little bit hot and contentious about us disagreeing about models about how we feel about Anchor and some of the free models of things. This is the thing. I am happy to bring other people’s perspectives. I have talked to other people whom I’m going to call frugal. We’ve had the frugal podcast, The Frugal Entrepreneur. It’s not something that I steer away from. It’s that if you’re going to be frugal about something and decide to use a free resource and do these things, you are making a decision. That involves maybe getting some outside input, some advice, listening to podcasts or taking a good long list to Feed Your Brand, which is my free podcast.
You can get all kinds of information and advice that I give my clients without paying to be a client. You don’t have to use our Do It Yourself program even. The difference is $29 a month versus $0, you can come on and talk with me and ask me a specific question. Those things are there. You decide where you play in that. These are the things that I disagree with that you blatantly should save money everywhere because sometimes you need more.
Those free resources don’t give you more. They don’t give you good data. A lot of them don’t give you stats. You don’t get any resources or the help you need. These things aren’t always going to give you just because you saved money and that’s a recipe for success. I vehemently disagree with this. I don’t think that this is a model. When we go into something for free because we have to do it, we must put in the work, do the research and have someone we can call that is going to be free to us.
If we can’t, then let’s find the lowest-cost option out there which gives us the missing thing we need. Whether that’s our statistics, a helpline, coaches or whatever that might be, we need to do something that gets us what we need. Otherwise, we are wasting our voice and our energy because we’re not going to get the results we want if we don’t put in the time when we’ve tried to save money.
You got to do one or the other. It doesn’t work out. I see it again and again. To be honest with you, wouldn’t have had our own based on the quality of his podcasts alone because it’s not that special and unique. It doesn’t have all of those features. I wanted to know why he did it the way that he did. That’s why he came on the show not, plus I knew him beforehand. I knew he would have this kind of energy that was interesting. That was something that we could dive into and have a frank conversation about.
I disagree with this model of business. It results in a podcast that is a little too similar to everyone else’s and is missing that special something that is driving it. I questioned whether or not Albert should continue and whether it’s worth his time because your time is even more valuable than your money. Think about that all and take advice from wherever. It can be mine or Albert’s. It is your choice. I will be back next episode bringing you another perspective from another podcast host. I look forward to seeing you here.
- Rock Your Bottom Podcast
- Increase Your Cash Flow While Drinking Coffee
- Feed Your Brand
- https://www.Instagram.com/1040w2/ – Albert Corey
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