Binge Factor Media

Having a clear and strong podcast purpose is key in running a show that will entice and engage the audience to stick around for more. This requires constant reinvention and innovation to keep the podcast going and eventually, build a thriving community of like-minded people. Joining Tracy Hazzard is Otis McGregor to talk about the show with his son Cam, The Cam & Otis Show. He unravels the secret behind their incredible chemistry, how they make every conversation insightful and interesting, and their technique in building amazing rapport with guests. Otis also shares about his coaching program focused on team building and his book Enable Your Team’s Success.

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This Veteran Brings Power To His Podcast Purpose And Inspires A Tribe Too – Meet Otis McGregor Of The Cam & Otis Show

I’ve got a podcaster out there. It’s a father-son team doing a podcast together, The Cam & Otis Show, but I’m going to only talk to the father. I’ve got Otis McGregor on. They talk about a lot of topics and they have this great multi-generational approach to things. They each see things from such different perspectives and it’s adding a lot to the content of the show. This is a business-building show.

They are lead generating for coaching clients and people that they can help. In doing so, they are also giving back to the community that they love, the community of veterans, and our armed services in some way, shape or form. They’re giving back in that process too, and finding out ways that they can bring exposure.

You’re going to want to check out The Cam & Otis Show and Otis McGregor. He’s a retired Special Forces US Army. His passion lies in helping people succeed. He uses his passion through his years in Army Special Ops and coaching rugby. It drives him to create better leaders. He believes that better leaders create better organizations, better organizations create better communities, and better communities create a better world.

He created the Tribe + Purpose group and aligned it with how they operate and their business purpose. Their operations and purpose are aligned. They focus on creating leaders for high performing teams. He is a certified business performance coach and a certified project director and trainer through the Institute of Project Management. I’m excited that he’s coming on the show. While we didn’t have Cam this time, I’m going to invite them to come back because I’d love to have both of them on at the same time and hear what Cam would have to say. Let’s hear from Otis McGregor of The Cam & Otis Show.

Otis, thanks for joining me. The Cam & Otis Show. I love that we’re talking about this. Congratulations on getting over 100 episodes. That’s an amazing feat. I listened to the 100th episode. It’s one of my favorite things to do on everyone when they hit that milestone because you mentioned shows that you liked and you’re reminiscing. It gets me to know where I should go listen to the other episodes. It’s a common bingeable factor that people do if you’re a binge listener. They jump around to your 100th episode. How did it feel to you to hit 100?

It was fun in a weird sense. It was like, “Camden, this is episode 100. Maybe we should have done something then celebrate it.”

You didn’t celebrate it enough because it was like, “We’re having fun.” It was just ongoing.

I remember when we hit 50. We were like, “Yeah, 50.” We even did some reviews and things like that. When we hit 100, we were just trucking along. It was like, “That was 100 back there, wasn’t it?”

What made the two of you decide to start a podcast?

It’s a sad state of affairs. I laugh at it now but I had two reasons. One, I’m a coach trying to get my word out and share what I know. Two, my son is an entrepreneur and it gives me a chance to where we spent at least one hour together every week. It was part of it. That was in my mind, my subconscious. As it continued on, it became that. I don’t want to quit. I don’t care.

That’s a common thing. It’s a great way to podcast because it keeps you staying connected and wanting to do it. There’s a whole another level of purpose to it. It doesn’t feel like a burden. My original co-host was my husband, not on this show but we have a ton of other shows. My son-in-law said, “You guys are so funny when you debate and discuss this stuff. You should do it in a video.” I said, “I don’t want to do a video but podcast sounds like a lot lower-tech, a little easier to manage. Let’s do that.”

Podcast Purpose: Being an entrepreneur isn’t some glorified thing that you see on some HBO series. It’s a lot of work and frustrating at some points.

That’s what it was for us in the beginning. It was this debate and conversation between the two of you. Camden is your son. It’s The Cam & Otis show. The two of you have a different perspective. I don’t think it’s just generational. It might have a little bit to do with Cam’s entrepreneurial mindset. I come from recognizing a lot of entrepreneurs. Do you feel that perspective is adding that special factor to your show?

I do. He sees things so much differently than I do. Not just in the sense of he’s young and everything is going to be beautiful and optimistic. His soul hasn’t been crushed by the world yet. He has a different perspective on what he sees and how he sees it. That’s something that adds to our show. He’s very much a closet behavioral economics guy. He goes down those roads and you’ve probably heard it in a couple of the shows where he’ll get into that. It’s like, “I’m going to sit here twiddling my thumbs, my eyes rolling back in my head.” That’s his game and he loves that stuff. When he gets into that, it balances that a lot.

When you started the show, did you imagine you’d hit 100 episodes and you would have binge listeners?

Not at all. It was literally almost a true whim. I went on to Amazon and said, “What microphone can I get for $150? I got to buy my son one too, so under $150.” I said, “How do you record this? What’s a free app I can use to edit it?” That was how we started and moved along to that, invest in a little bit more or something like the host tool that we use. I needed a little bit better microphone because the microphone I bought didn’t work with an Apple. The next thing you know, it’s 100 episodes and it’s like, “Wow.”

Did you have any idea that you had binge listeners? Did someone reach out to you and that’s the first time you heard somebody had binge listened to a bunch of your episodes in a weekend?

I always find it strange when I get the reports. I’m like, “Who listened to that one? That was six months ago? Why would you listen to that one?” Little things like that, I’ve always found intriguing. I’m not a binge guy.

You’re not Netflix bingeing on the weekends?

Maybe one show one night, and then the next episode the next night. That’s about as close to bingeing as I’ll ever be on a podcast. It’s one of those things. I’m not that guy.

I listened to a ton of shows and I can see distinctive differences between them. I’m looking at it from the perspective of a binge listener because I was a binge listener before I became a podcast host and before I started running a podcast company. All in all in there, I have multiple perspectives of this binge viewpoint. What I found over time is that binge listeners become our best clients, our best referrers. They are the ones who’ve already sold themselves on us.

From a business perspective, we want more of these listeners. What can we do to attract more of them? There is a factor in every show that is different. It’s not just the host dynamic. You and Cam have an interesting dynamic. We’ve got the age difference and the perspective difference, plus you’ve got the wonderful voice differences going on because you both have wonderful voices for podcasting but they’re so different.

That helps you guys because there’s a distinction between viewpoint and voice as I’m listening to it as well. That’s working for you. What the real dynamic between the two of you that is causing the binge factor and is truly the high value of your show is that the blend of those perspectives leads you to choose such different topics and guests than many other shows out there.

I didn’t see your guests and I didn’t hear topics being discussed in the same way that I hear them on all the other shows. That blend of the two of you is bringing such unique value and perspective that I can see you’re building a tribe. That’s the sign that binge listeners are there for you. I can imagine that this is why these 100 episodes whiz by you because it’s working.

We have fun. We enjoy the conversation with people. We have the one thing that Camden and I both have a similar personality, him more so than me. He’s the guy who you can’t get him out of the grocery store because he’s talking to everybody. We like to talk to people and hear their stories. What’s their why? Why did you start that business? Why are you doing this? The other thing that’s been rewarding for both of us is we’re flexible in it.

In your episode that I was able to listen to, you we’re dealing with a whole bunch of issues of what’s going on in Afghanistan. You chose to depart from your normal format for your episode. You still had a great deep discussion with your guest, the purpose and all of those things there, but you got to have some more topical issues that I believe you personally have some perspective on anyway. That brought such nice deviation but in a way where your listeners go, “We know and we expect Cam and Otis to do this.”

We’ve got one thing that we hold true to, but we didn’t do it on that show because it didn’t feel right. At the end of the show, we ask everybody what they have learned, including Camden and me. That show with Elton Johnson, it didn’t feel right to ask this. Out of 110 shows, that was maybe the only show where we didn’t hold true on that. One of our strengths is flexibility, “Let’s see where we go and let’s roll with it.” We know we have a vision but we’re flexible enough in it to say, “That whole idea is out the window. Let’s go this way.”

That’s an interesting point that you make. That is a sign of good co-hosts who understand each other. You obviously have many years together. You have an intimate understanding of each other. When I’m listening, you can hear an occasional eye-roll. You can tell like, “There goes dad.” It’s got to be happening because I know my daughter does it to me.

As a parent, you hear that and you’re thinking, “That is it.” With Tom and I, it’s that same spouse thing that goes on. People get that. There’s that dynamic happening to the two of you. At the end of the day, it’s that co-hosting dynamic. You can be more flexible. You won’t throw a monkey wrench in the works because you know how to read each other better.

You two are recording separately. That’s harder to do than it is to co-host in the same room with the third guest somewhere else because you have to read each other over Zoom or however you’re recording. Do you find that difficult or have you been able to fall into this pattern of understanding when the other one wants to talk?

Now we have that. We’re pretty good at that. Occasionally it happens and you got to cut that chunk out or just as bad when you talk over each other, but we’re pretty much in the flow. Those don’t happen that often anymore. I’ve got my things and my subject lines. He’s got the parallel a little bit off going down. We can tag team that pretty well.

It keeps our guests more engaged too. There’s nothing wrong with the one-on-one, back and forth, which is always great too, but that flexibility of Camden and I going back and forth because he’ll pick up on things that I don’t and vice versa. One of the things that we do is we’re using chat. It’s like I’m looking at the time going, “Okay.”

You don’t want to be going, “Tap, tap, tap,” on each other on video.

Our hashtag is back to the barn. I always tell our guests, “At 30 minutes, we’re going to head back to the barn.” We may be a long way away from the barn and it may take us a while to get back to the barn, but in 30 minutes, I’m going to work our way back to the barn. Usually, Camden and I have a little bit of a flow and he’s like, “Do you got anything left before we close the barn door?”

Podcast Purpose: Never talk about a problem in a podcast episode without discussing possible solutions as well.

That’s great that you have that dynamic. One of your binge factors is to have these great guests. They’re so interesting. They’ve got such interesting stories. Backgrounds and perspectives I’ve never heard before that are not that common. There are a lot of the typical entrepreneurs who float through all the podcasts or the typical authors that float throughout the podcast. You don’t seem to be inundated with those. How are you finding these great guests?

When it first started off, it was like, “Who’s in my first level of network? Let me see what they’re doing. What are you doing on Thursday? Would you be on the podcast?” The first 60 or so episodes were people that I knew and Camden knows. One of the things that we’ve started doing is veteran entrepreneurs. We’re doing a series.

You’ve been theming it?

In this sense, we truly are. I’ve got a friend of mine who is helping us out as a business partner. I brought him in to help us find quality veteran entrepreneur guests. Some folks that weren’t necessarily in my network but are good fits for us are the CEO and Cofounder of Alpha Coffee, Carl Churchill. They’re based in Salt Lake City and they make great coffee.

It’s finding those veteran entrepreneurs and understanding their stories because I’m fascinated by people’s stories. What was the catalyst that caused you to go through this pain? You know because you’re an entrepreneur. Being an entrepreneur isn’t some glorified thing that you see on some HBO series. It’s a lot of work and it’s frustrating and tiring.

I like that you guys get some of the people who are willing to go out there and tell you that nitty-gritty stuff and they’re open to it. Is there something that you do that gets them to be more open as they’re sharing? Especially the ones that don’t know you or didn’t know you before?

It’s the way we talk and ask questions. Camden and I come to the show with one question loaded up. It’s like we’re having dinner together or a cup of coffee and get it from there. I tell the guests, “If you got something that you want to talk about and we’re not going there, raise your hand and tell us and we’ll bring it back to that. We’re going to go with the flow and what sounds interesting and what’s important.”

Camden always tells the guests his biggest pet peeve is he doesn’t want people to talk about a problem and then not talk about how they’re solving it or how they overcame it. We get into that a lot too. However it may come out and how I asked the question is, “What’s that biggest hurdle that you’ve overcome?” It’s as simple as that.

In the end, it’s about rapport. Any conversation you have, if you’re in the moment in that conversation, you’re going back and forth and talking to the person, and then all the other things that are going on and the concerns, “Did I say that right?” You forget about those things. If we’re sitting across the table having a cup of coffee, you don’t notice.

We just start talking. You’re trying to build a business out of this. You want to make sure that your coaching program is going, so you’ve got to engage with your listeners somehow. How are you engaging with them and how are you increasing your listener base so that you’re always driving new leads in?

One of the things that we’ve made an effort in the last few months is to be more prudent about our follow-ups and our social media posts. We went through a phase where it was like, “It’s released.” If you’re checking your Spotify or your Apple thing, it’s there. We’ve made a lot more effort to let folks know, “By the way, this show with this guest was.” We talked about this or that.

Those little things make a big difference. For anybody that’s looking for that resource, that’s it. It’s free, other than your time. What we’re doing is we’re spending that little bit of extra time and making sure that we notify and let everybody know, “We released our latest episode and here’s the person that it was about or that was on it. Here’s what we talked about.”

Return on investment, let’s talk about that. Some people like to call it monetization. I like to call it alternative monetization. We’re building businesses here and we might not be doing that ad model, we might be driving new coaching clients. Are you seeing a return on investment? If so, where are you finding the most value?

I am seeing a return on investment and it’s more in the guests becoming a client.

That’s a valid tactic and strategy. That’s working for you.

It gives them an understanding because Camden is also a part of my business-driven purpose. Not everybody, if you just pick up the phone, if you go to the website and do the whole schedule a meeting thing, you’re going to get one little snippet. You come into the podcast, you’re getting a full hour of back and forth. We’re not necessarily going to dive in and solve problems but in that rapport building, because you got to be comfortable with people.

I’m going to guess. I’m making this assumption that you don’t have guests on that you don’t like. You don’t do business with people that you don’t like. Neither do I. Cam and I do a little fifteen-minute pre-call. We haven’t not had somebody on but we’ve also got a sense of, “This was going to be a long show that draws things out,” and then that person may not be a good fit to be a client. It’s all about relationships.

In a sense, you’re doing that. Coaching is a tough gig because at the end of the day if your client doesn’t participate, there’s no success that is going to happen. Getting a sense of whether or not they will participate, you’re creating some action-taking that’s required ahead of time before you take them on as a client. They have to book with you for the pre-call. They have to book with you to get on your schedule for the guesting. They have to follow up and hopefully, share your show to show some appreciation. You’re creating a gauntlet that they have to walk.

It’s a great filter. We can have our niche and our business. We can say this is who we are or the ideal avatar is. I’ve yet to go through or be a part of or see any system that was perfect.

It’s always a refinement. As we’re always trying to get better clients, we refine the system and get better guests. It’s that whole process. It sounds like you’re on a great path for that as well. Tell us a little bit about your coaching business. What is it like? What type of coach are you? I see a couple of books behind your head so tell me about your book as well.

I’ll start with the book. That’s a book I wrote a couple of years ago, Enable Your Team’s Success. It’s a very concise packaging of leadership lessons I learned as a Green Beret in the Army, as a rugby coach, and as a businessman. I put them all. I’ve used those stories in various areas to help portray those lessons. As far as the business goes, what we do is we help people get clarity in their purpose, both for themselves and their business, and then build a tribe around so they can have more success and fulfillment in life.

There’s this great African proverb that I’m a huge fan of. It says, “If you want to go fast, go alone. If you want to go far, go together.” If you think about that, you want to run down to the mailbox like Ms. Suzanne and I go out to get the mail. If I want to go get the mail, I’m not going to call her up and wait for her to get her shoes on or whatever. I’m just going to go get the mail and get back. If I want to go on with Ms. Suzanne, my wife, I’m probably going to wait for her to put her shoes on because I know that she’d like to walk out there and get it with me.

Enable Your Team’s Success: Succeed in Life and Business with a Strong Team

It’s those little things. All joking aside, from the marital relationship, but it works that way in business. There are so many times as the CEO or founder of your company, or the leader of your department where you feel, “Am I the only one doing anything here? Am I the only one who thinks this is important?” You feel alone. That’s where the tribe comes in. If you’re part of this tribe, you’re part of a bunch of other people, men and women, who have that same attitude and that same drive for success, and you’re no longer alone.

It’s like, “How do I handle this? Has anybody ever done this? I’m thinking about adding this capability into our business or starting a new line of business, or branching out to this other city. What do you all think about this?” It’s getting that feedback. The power of it is the different perspectives. Similar values but different perspectives because everybody comes from different walks of life and they’re in different businesses. You got to do it on your own and be a part of that group.

You’re helping your clients with these perspective shifts, solve problems in the process, the things that they’re coming up with, whether their business and sometimes their personal. This is what I heard from Cam more than you, but definitely from both of you, was that continual learning is an important part of your process and what you want to instill in your clients. That is not an endpoint from A to B and you’re done. This is a long game.

I have a leadership course that I teach also, and we’re working on putting that online. One of the main things I stomped my foot about, not only as a leader but in your team, is how do you put your team into a state of continuous improvement? The only way you continue to be a good leader is you continue to learn and improve yourself. Otherwise, you stagnate and everybody and everything passes you by. The next thing you know, you’re looking up and you’re going, “How did that happen? How come everybody’s over there and I’m still standing here?”

That’s part of the success and the way your podcast has shifted over 100 episodes. When I listened to the early ones, it’s not like there’s a huge shift from 1 to 100. I checked that because a lot of people do make big significant shifts. You haven’t but I can tell that you’ve improved, refined and gotten into a good place. I imagine that you brought the audience along with you because it was a gradual thing.

We did do one thing at beginning of 2021, which we hadn’t done before in conjunction with the business. We started a theme for each month.

You’re doing a lot of pre-planning?

Yes, compared to what we used to do, that’s a lot.

We’ve done some things like that. It does help sometimes to have that grouping of topics rather than trying to address it all at one time. Being able to tackle a subject from multiple directions in a theme, that can be useful, especially when you’re handling something with a lot of nuance and complexity.

I hadn’t thought about it this way until now. It makes the guests feel a little bit more comfortable. We tell them, “We’re not going to hold you to this but here’s the theme that we’re working on this month.” Some guests are good and they’ll be like, “Yeah.” That was a miss for me. The month of August is misses and the month of September is hunting. Some guests will be locked on to that. They’ll be telling a story about something they’ve done in their business, and they’ll bring it right into that theme.

There’s got to be some challenges. It was getting equipment and figuring out what to use. Those were your challenges back then. Every stage of the podcast has different challenges. Now that you’re heading into your next 100, what do you see as the biggest challenge for the two of you?

It’s continuing the flow.

You want to outdo yourself with better guests each time.

If you’re familiar with Business Made Simple, Donald Miller’s number two guy, J.J. Peterson, we had him on the show. It was one of those, “What’s the worst thing that can happen if you ask him?” He can say no.

He didn’t. He was on the show.

He said, “That sounds fun. Here’s the number of my assistant. Get a schedule.”

If you don’t ask, you don’t know. You’re not going to win it. What advice out there do you have for someone who might want to start a podcast?

Go into a subject area that not only are you familiar with but you’re passionate about.

You’re going to talk over 100 episodes.

I can’t stand repeating my stuff. There are times and places for them, but to say the same thing over and over and have that same line of questions, it’s not my style. I have a good friend, Chris Hoffman, who is very structured in the way he does his stuff. I love it. It’s beautiful for him. That’s who he is. For me, I blame it on my career in the Army. Unconventional warfare means unconventional.

It’s different every time. I understand and I feel the same way. I never give the same speech twice when I give a keynote, which is very frustrating to my team. It means that I have to constantly rewrite it and do a whole bunch of different slides. I am not good with repetition because I’m different today than I was yesterday.

You’re always improving.

Podcast Purpose: When starting a podcast, get into a subject area you are familiar with and passionate about.

It is that mindset. I love that continual improvement. Who would you love to have on your show?

It’s football season. I’m a Cowboy fan and I’m an Aggie. I can think of a couple. Von Miller is up the road, Denver Broncos. He went to Texas A&M. Von is a great guy. It’s his personality. I love Emmitt Smith.

I saw a big business push that Emmett Smith is doing. You maybe want to ask him because he’s doing some promotion. I’m not sure what it was because I didn’t stop to read the article, but I scrolled through and I go, “That’s Emmitt Smith. He’s doing something.” He’s interesting. He’s brought appeals.

You reminded me of Reggie Walker who published his book.

Those are the perfect people to reach out to. Don’t let your wish lists go. I always have a small handful of people so that if I meet someone or if I’ve given somebody advice and they ask me, “What can I do for you?” I’m like, “Do you know any of these people?” They were like, “I do.” You’d be surprised how often that happens.

You never know people’s networks. You’d be shocked sometimes.

Your business or your brand is called Tribe + Purpose. What is the meaning of that to you?

It goes back to human nature, being part of a tribe. We survive by being part of a close-knit organization. One of the things I always love about a tribe is like the show, Survivor, you can be voted off the tribe. Family or blood, no matter what you do, they’re still part of your family, whether you dishonor them or do anything.

A tribe is a group of people that get along and are focused on accomplishing the same thing. They have similar values that bring them together and hold them together because their values and actions create the values of that tribe. That’s what tribe is about to us. Purpose is that guiding light for you in your life. If you have a purpose in life, then you have a vision, and then you take your vision and you break it down into goals, and the goals into objectives, and your objectives into your daily tasks. What are you going to do today to add up all those things? Your vision can be accomplished. I look at your purpose as being fulfilled and there’s a difference. The difference is I can achieve that vision of having these many members of the tribe and this much growth in the business and that vision. That’s a vision.

My purpose is to create a legacy of leaders who run great organizations. Great organizations create great communities. Because we have great communities around the world, we’ll have a better world. I can’t accomplish that, but I can sure work towards fulfilling that purpose. To me, that’s what’s the difference is. It’s your overarching thing that drives you towards getting up in the morning and accomplishing those goals and achieving that vision.

Thank you so much for being a part of the show or tribe in general, and especially our Binge Factor tribe here. My purpose is to make sure that all podcast hosts get seen, heard, found and rewarded so that their purpose and their missions and their impact in the world can create more ripples. Thank you for that. We appreciate what The Cam and Otis Show is putting out there into that podcast tribe.

Thank you for the opportunity to share more and be part of your tribe, and help you and anybody else that we can in growing their opportunity to have more success in life.

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I had so much fun talking with Otis. It’s interesting because our oldest kids are the same age relatively. It’s an interesting model to be looking at that and thinking to yourself like, “Look at all he’s done in his life and how different that is.” Look at the struggle between the two perspectives that he has sometimes trying to understand each other. I get that on occasion as well, but it doesn’t mean we don’t stop trying. That’s why it’s great that their relationship has evolved into this wonderful co-hosting situation.

The thing about co-hosting is that it’s hard. Co-hosting is a difficult thing without someone that you know intimately because there are a lot of things to read. I love the tips that Otis was giving in the way that they developed a shorthand between the two of them. He admitted that it took them some time to fall into a rhythm for that.

The thing that I want to point out the most that I loved that Otis said was that repetition is not for him. He hates to do the same thing again and again, and that making the show evolve and doing the show is different every time because he has a different guest on. He’s learning something. He’s getting a perspective from his son that he never heard before. His son asks questions that hadn’t occurred to him. From that process, it’s always an original. If you have that kind of personality, maybe you should be considering podcasting because it might be the right fit for you. It turned out to be the right thing for Otis, and it turned out to be exactly the right thing for me as well, and for many other people that I know that are those types of entrepreneurs.

I wanted to point those things out that I heard on the show that I thought were great. I’m glad that Otis and Cam are part of the podcasting community. I want to hear from you too. I want to know who’s out there, who’s a part of our community, who’s doing some fabulous shows that I’d never heard of yet that haven’t come across the show’s desk. Please remember, if you’re a podcaster out there, you are invited to come in and be a part of the show. You are invited to come to my show.

You have to apply at TheBingeFactor.com and let me know all about your show and we’ll make sure if you qualify. I got to make sure you have enough experience in podcasting. The qualifications aren’t too hard to meet if you are committed to your show. I’m looking forward to hearing about your show and how you have utilized some of the ideas that Otis has given you and many other guests that we’ve had here on the show. Let us know what you’ve done, what you’ve learned from them, and how you’ve applied it. We’d love to hear from you about that. Thanks, everyone for reading. I will be back next time with another podcaster, another great show, and another binge factor.

Important Links:

• The Cam & Otis Show
• Tribe + Purpose
• Elton Johnson – The Cam & Otis Show episode
• Enable Your Team’s Success
• Book – The Game Within the Game: Master Yourself, Win the Game
• TheBingeFactor.com
• https://www.Facebook.com/CamandOtisShow
• https://www.Facebook.com/tribeandpurpose
• https://www.YouTube.com/channel/UC4c2ua29TCMYYj6TsphBprw
• https://www.LinkedIn.com/company/the-cam-otis-show/?viewAsMember=true
• https://www.LinkedIn.com/company/tribe-purpose/?viewAsMember=true

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