Expertise is not the same as authority. The difference is having that visibility and recognition in your target market. In this episode, Tracy Hazzard chats with Alastair McDermott about how you can increase your visibility to create a more authoritative... Read More
What are the podcast metrics you have to consider when putting out your first episode? Marion Abrams joins us today to share her experience in boosting podcast shows. Marion is a podcasting producer, coach, and consultant with deep experience in... Read More
Putting the pain point first of a prospective customer isn’t always something we do, but it’s crucial to success. What do we need to do in focusing on the customer’s pain points? We find out in this episode as Tracy... Read More
With a lot of podcast shows today, especially during this time of everything virtual, many of them undergo the process of podfading. Some may not be that visible as usual, while others are now completely gone without any update. Tracy... Read More
Sometimes, it pays off to be clear about what niche you are serving in your podcast. Dr. Mark T. Wade, founder and CEO of Virtual Summits, is pretty straightforward about it: his podcast is about virtual summits, so he names... Read More
Using your personal life in producing content is far from revolutionary, but it can be difficult. There are so many things to consider: your family, friends, work, among a host of other things. Besides being a style expert with experience... Read More