TBF 57 | YouTube And Podcasting

 

How are YouTube and podcasting similar? How are they different? If you’ve worked with both media, you would know that while each has its own unique set of challenges, there are many parallels between the two at the fundamental level. This is part of what makes Desiree Martinez so successful in transitioning from YouTube to podcasting. Joining Tracy Hazzard on the show, Desiree is an award-winning social media creative content creator, YouTuber, speaker and business owner. She hosts the Women of YouTube Podcast, where she gets women creators in YouTube to share their stories to inspire other women to start creating content. Desiree knows that you have something to share that will be of value to someone and guides you through some tips to overcome that initial fear and hesitation and start creating. Whether you’re transitioning from YouTube to podcasting, transitioning from podcasting to YouTube or even just starting out in either or both, there is so much that you can learn from this episode.

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Successfully Transitioning From YouTube To Podcasting

With Desiree Martinez, Host Of The Women Of Youtube Podcast

I’m talking about YouTube. We’re talking YouTube podcasters. We’re talking to Desiree Martinez. She is a long-time and award-winning social media creative content creator. She’s worked with hundreds of businesses and brands to help them grow their business with better content marketing. She’s a YouTuber, a podcaster, a speaker and a business owner. Desiree knows what it takes to help your business grow, build a community and get leads through a noisy newsfeed. She’s the author of Innovation from Desperation: The Unfiltered Failures & Successes of an OG Social Media Marketer. What I’ve learned from listening to Women of YouTube, which is Desiree’s podcast, is that the diversity of the podcasters out there is unusual. It’s not just this YouTube influencer that we think of, the ones that our kids are looking up to. My daughter wants to be a YouTuber and it’s not that model.

These are people doing what we talk about in podcasting all the time, where we’re using our podcasts to be business lead generation. They’re using YouTube for many different output purposes, for many different outcomes and goals in building businesses and monetizing in different ways. Desiree is going to talk about that. I’m super excited to have her on the show. I’m interested to talk about this YouTube podcasting dynamic. Are there are a lot of differences? Is it easier? Is it harder in getting into this idea of YouTube for podcasters and YouTube to podcast or the other way around. I’m excited to talk to her about that.

About Successfully Transitioning From YouTube To Podcasting Host Desiree Martinez

TBF 57 | YouTube And Podcasting

Digital media thought leader whose superpower is developing creative content ideas that improve brand awareness and increase conversions. Consistently deliver measurable results across various aspects of marketing and advertising by leveraging extensive experience and knowledge of best practices. Through ongoing data analysis, identify opportunities to improve ROI and increase customer engagement.

I am also domestic wannabe, Harry Potter enthusiast, and video creator known for my love of social media content plans and believe in always saying ‘yes’ to new adventures.

Website: www.womenofyoutube.com

Desiree, I’m excited to talk to you. We’ve got a lot of podcasters who are videocasters as well, and you’re a YouTube expert, so we are going to pick your brain now. You start a lot of your shows with, “Why YouTube?” I want to start with why YouTube? Then we’re going to go immediately, why podcast?

I think YouTube is the best way for you to build a relationship with a focused audience while exuding your personality and who you are as a person. YouTube is a great, fantastic bridge of solving problems while also building, connecting and relating to someone at the same time. You can see the different kinds of people that come to me based on how their comments are. I’ll get comments from people that will be like, “You talk too fast. You’ve got great information. I love what you have going on. Why are you talking still?” It’s the full gamut and you can tell that I’m not everyone’s cup of tea, which is fine. It’s one of the things that’s like, “I can find my people, and more importantly, my people can find me.”

Why podcasting? Did you start with a podcast at the beginning? How long did you have YouTube before you started podcasting?

My podcast came about weirdly. I’ve had a podcast before and it wasn’t working out where I think that my industry was too oversaturated and wasn’t hitting the notes I wanted to hit. When it came to the Women of YouTube podcast, it came around by accident. I’m a social media marketer. That’s what I’ve been doing for over ten years. I’m an OG in this space. Going to this event called Social Media Marketing World was my Mecca. It’s like the one gigantic thing I’ve got to do every single year. Social Media Marketing World was the last thing I got to do before it locked down. It finished March 3, 2020, and it was on March 6, 2020 that everything fell apart.

You did get your fix this 2020.

It was the last time I got to see the outside world. In 2018, Social Media Marketing World, which is from Social Media Examiner, went all-in on YouTube. We’re dedicated to YouTube. We’re stopping all of these live streams. We’re cutting back here. YouTube is where we’re going to go and I was like, “I’m excited about this.” They announced their lineup for their YouTube speakers for 2019 and it was all men. Don’t get me wrong. The guys that they got are the best, like they’re the cream of the crop. They’ve got great information. I’m friends with a lot of them. They do awesome stuff, but representation matters. When you have a demographic of your event and marketers, marketers are 55% to 60% women. I was like, “Why are there no women talking about YouTube?”

I had reached out to them. I was like, “What do you think about doing this panel, Women of YouTube panel for marketers? Why you should work with them and what you can expect the benefits are?” They were like, “We love this but we’re already full. We can’t add in more stuff. You should do this as a live stream.” I was like, “Okay, great idea.” I did it as a live stream before Social Media Marketing World in 2019 and I partnered up with TubeBuddy. It’s like your best friend on the road to YouTube success. They’re a fantastic way to take your YouTube channel from a place that you house your videos to a place where they’re going to get found through analytics, data testing and all kinds of great stuff.

It’s level up of availability. They have the audience. At the time, my YouTube channel only had 1,000 people and I was like, “This is too awesome for my small channel.” TubeBuddy at the time had 200,000 subscribers and they were all about it. We did this panel. It was me and four other YouTube women who are doing different things. One’s in lifestyle, one’s in tech, one’s in business and one did chatbot coding. I wanted a diverse group of women and it was amazingly successful. I had people that came up to me at Social Media Marketing World and they’re like, “That was the best thing. I want more.” I kept getting DMs from people like, “When are you going to do this again?” Then TubeBuddy was like, “Do you want to come back and do more interviews with this?” I was like, “All right.” There was a need, but I did not want to make another YouTube channel. If I had to have something that I tattooed on my forehead, it would be, “YouTube is a lot of work,” because it’s a whole thing.

As someone who is into social media marketing as a full-time YouTuber is a work. I was like, “I can’t take on another YouTube channel.” On top of that, it would require a lot of travel, which I wasn’t opposed to, but I’d have to go to people and it was the whole thing but what I can do is a podcast. I can be up in people’s earbuds every single week. I can do great interviews. I can batch record the interviews out. I can reach out to my industry friends and have them refer me to other people and we could talk about what it’s like being a female YouTuber in our modern world. We dive into a lot of questions like, “Why YouTube and how do you use it? What does the business look like? What is it like to get trolled on YouTube?” Many women have all of these different things, all these different stories, but some things happen universally across the board that stops women from creating on YouTube.

It’s something I want to mention. I was reading to one of your episodes with Karin Carr of YouTube and real estate. She was saying about outreach. It occurred to me that women on YouTube have experienced the same thing that we women in podcasts have, which is we get a lot of trolls. We get a lot of people who harass us, whether it’s in comments in various places, and I recommend to my clients on their blogs to turn the comments off because all you ever get are nasty comments about, “I don’t like the sound of your voice.” My answer is, “Don’t listen.” I think that happens to YouTubers as well and I’m nervous because I have a daughter who has a poster in her room that she had done at school last year 2019 that says, “Future YouTube educator.” All she wanted this past year 2019 was to start a YouTube channel, and I finally had to let her because she was bugging me badly. My big fear is that it invites all of those nasty comments. It’s an odd thing because the male podcasters I have don’t receive that at all. Do you see that as the same thing?

YouTube is a great place to be creative, to grow and to show off the different things that you can do. Click To Tweet

It’s 100% the same. If you were to ask my fellow male YouTube educators, they’d be like, “We deal with our form of flack.” I’m like, “I hear you, but no one goes into your videos expecting you to be a specific way, to look and present yourself in a specific way. There’s not a womansplaining to you of what’s going on.” I’ve been mansplained off out of speaking opportunities and off of stages because I’m not prim and proper and quiet or pinned up and put together. I didn’t have the social proof that they wanted and all these things that are right for some audience but other times, it’s like everyone’s different, and having a variety is helpful. Within my male YouTube educators’ space, they’re all different. They all have a different way that they connect or communicate. Some people like the aggressiveness, the information, the hustle, the relatability with being a dad with seven kids of it. There are all these different things around it. At the same time, when you go to an event, no one’s asking them, “Where are your kids? Who’s watching your children?”

It gets personal. It hits you like, “You don’t look right. You didn’t dress right. Your hair was messy today. Your roots were showing.”

For example, a man can wear the same thing in every video and no one says anything. A woman outfit repeats and the people will be like, “We’ve seen that before.” I know a lot of us women YouTubers depending on where we live, I live in Phoenix, I don’t leave my house. People live in less crazy COVID-induced places, but I’m having a serious roots issue.

They shut us down too. You can see mine creeping in.

“It’s time to go to the salon, Desiree.” I’m like, “No. It’s time for you to shut up and go away commenter.” It’s one of those things. I don’t know where it is about women on the internet where it became okay to be judgmental and critical at every chance that they got. It’s one of those things. You talked about your concern about your daughter who wants to be a YouTuber and concerned about women becoming YouTubers or video podcasters. You have to remember that there’s more good than bad. When it comes to kids too, like 1 in 6 kids wants to be a YouTuber. It’s because you have to think when we were kids, 1 in 6 of us wanted to be an actor, a singer or a pop star. It’s like the equivalent of it but both require an extreme amount of work and dedication. I say go for it.

If you can do it, go for it.

I would rather my kids be YouTubers than go to college. I will stand by that until I’m blue in face. My kids are young. I’m sure by the time they’re older, there will be some new YouTube. It’s a great place to be creative, to grow and to show off different things that you can do at the same time. Every single YouTube video that exists solve someone’s problems. Whether it’s like my type of video that solves the problem of doing social media marketing and helping them figure out how to do something specific on Facebook or Pinterest or something like that, to someone who’s doing full-on entertainment. The problem that entertainer is solving for somebody who’s one entertaining them and showing them a different way of living life. It’s one of those things that are unique, rare and awesome about YouTube. There’s a lot that goes into the other parts like analytics and evergreen content versus right now content in many different things. That’s why YouTube is uniquely amazing.

Thank you for that detailed answer and I love that we’re talking on the comparison here. What do you think the big difference is between the way that you produce your podcast and your YouTube?

I don’t know how to say this without sounding mean to podcasters. Podcasting is easier than YouTubing.

Desiree, you’re on the right track because I speak this from the stage, and whenever I give a talk about podcasting I say, “The reason I chose podcasting was simply because I didn’t want to have my hair done every day.” That was the reality of it, but the real truth was years ago, to do a YouTube video was an ordeal. You couldn’t turn on your camera in any way, shape or form because the live stream didn’t exist. There wasn’t a comfort level with the more casual style of video. It was a production and that was why I said, “No, I don’t want to do this.” That’s how I ended up as a podcaster.

The difference if they were going to go YouTube versus podcasting, I don’t have to put on makeup to be on my podcast. I don’t have to have three-point lighting in charged batteries and all of these different things. Some podcasts have scripts and bullets. I don’t have that. I have my loose set of questions that I always have that I reference. If I’m doing a YouTube video, I have to do a whole bunch of research beforehand. Make sure that the information I have is as current as possible and relevant. I need to make sure some things that are out there correlate with what I’m supporting and saying, and maybe finding some new data to go with it. Showing how to do something, and I’ve got to contour my face. I’ve got to curl my hair.

TBF 57 | YouTube And Podcasting

YouTube And Podcasting: YouTube is a fantastic bridge between solving problems for and building relationships with a focused audience.

 

I’ve got to extra brush my teeth with fancy charcoal toothpaste, which makes your teeth a little bit whiter. I’ve got to make sure that I have on a real bra, which is frustrating. I have to make sure that I have on these clothes and that my arms aren’t showing weird. It’s the whole thing. Let’s not even get into the chasing daylight scenario. It’s different but both are equally rewarding and beneficial. There are some things I can’t do on my YouTube channel that I can with my podcast. If I want actual conversion, I can’t do a 45-minute YouTube video. I can do a 45-minute podcast, but YouTube videos are usually in the realm of 5 to 10 minutes. I’m solving a specific problem for somebody. I don’t get on and talk to people on YouTube.

I want to clarify that because that is also a marketer. I tell this to podcasters, “If your audience are the content or social media marketers or any kind of marketers in the world and you want to get them finding out about you, you finding something and going through in a conversionary way, you’ve got to be under ten minutes or they won’t watch it.” The shorter, the better.

I would think in addition to the audience looking because I know my demographic, I have more men that watch my channel than women. I think it’s 65/35 split for my audience. Additionally, people come to my YouTube channel from every background, from every demographic for every different problem that they have because I’m showing them how to do something. Let’s use Facebook as an example. I have a video that is one of my top-performing videos is how to use Facebook Marketplace. A marketer isn’t the only person that needs to know how to use the Facebook Marketplace.

My number one performing video is how to go live on StreamYard like, “How do you use StreamYard?” It is my favorite third party live streaming tool. There are many different kinds of people that use StreamYard. You’ve got churches. There are presidential candidates and comedians that use StreamYard. These are all different kinds of people but I have such respect for my audience’s time. I get to the point where I’m doing things like taking out my breathing. It’s like me breathing is a waste of my audience’s time, which is why I also talk fast, which is why people are always like, “Desiree, slow down.”

I don’t breathe. It’s natural in the way that I speak. We’re good there. We’re equally matched here.

It’s been a problem that I’ve had my whole life. I found out as an adult from my dentist that tongue is too big for my mouth. When you talk fast and your tongue was too big for your mouth, people are going to go, “Huh?” You get to work through it as a grownup.

It sounds like you do a lot of production on the outside. You don’t use the service. Are you doing all of that work yourself?

No. If we’re going to divide up my process, it would be divided into three parts, which are pre-production, production and post-production. When it comes to pre-production, that’s all me. I spend a lot of time researching my titles and my topics based on the things I want to teach, which is what I use TubeBuddy for to make sure I have the best chance for conversions and views and being found in search. I then go through the whole production, which is lighting and recording and new stuff. When I go into my post-production, from day one of having my YouTube channel, I’ve had an editor because I have a realistic understanding of my life. My life has a lot of unique but also common complications that a lot of mothers specifically deal with.

I’ve done a lot of study into the difference between women YouTube creators who are mothers versus those who are not. The number one thing I found between women YouTubers who are mothers and who aren’t is batching content. Mothers batch, those that are not mothers, don’t batch. I find it interesting because we mothers have the understanding that at any moment, I could completely lose an entire day of work. At any moment, something can go wrong. At any moment, something could happen. I had an extra layer of complication when I started my YouTube channel, which is my husband was in the Air Force. We lived in South Korea, which is the whole reason I started my YouTube channel. I would go, “The Air Force needs my entire existence to stay. I guess I don’t get to do anything. It’s a good thing I batch the video.”

“Now, we get to pick and move for a week.”

If you can help someone solve their problems, it is your moral obligation to do whatever it takes to do that. Click To Tweet

My favorite ones are the quirky things that we deal with like in military life and motherhood. With motherhood, someone is sick or needs your boobs or you have a diaper, there’s an explosion or someone didn’t sleep. There are all of those things but with military life and an Air Force life specifically, because my husband works on planes, it would be, “We’re doing drills today.” Every single airplane is going to take off within five minutes of each other. Do you know how hard it is to record videos or podcasts when you have F-15s going off a mile away from your window?

I realized that I had a deep understanding of myself and my life that I’m like, “I know I have to have a YouTube channel to have success in business, but I also know how time-consuming and detail-oriented having a YouTube channel was. I knew for me to have both and have success, I need to have an editor.” Since day one of my YouTube channel, I have had an editor. It takes me this gigantic level of stress because I know it’s going to get done and then it’s going to hit the deadline. They send me the video back. Once you’ve got a good rhythm with an editor too, you don’t often have edits after you set up a thing and establish like they know your flow, your graphics. They send me the video and because I’ve done all the preproduction, which is creating my thumbnail, creating my title, creating my description, creating my keywords, it’s just a matter of upload, hit apply and schedule it to go up to YouTube.

You’ve lightened the post-production world by doing a lot of that in pre-production.

The hardest part of YouTube is pre-production. The easiest part is the recording, which is ironic for many people because they think it is the hardest.

They think that’s the daunting part.

They’re like, “What if I don’t like what I say? What if they don’t like how I look?” I’m like, “What if you’re amazing? What if you crush this? What if you can solve ten people’s problems with your video?” I truly believe in life that if you can help someone solve their problems, it is your moral and ethical obligation to do whatever it takes to do that. I know I can help people with their content marketing better than most people because I’ve been doing this for over ten years. Doing social media for over ten years is as old as you get in this industry. I am an OG up in this space. It’s literally on the title of my book. I know I can help people, that’s why my YouTube channel is important to me. I can’t tell you like 4 out of my 5 comments are always, “Thank you so much,” Because they’re solving a problem for people and then that makes me feel good. I’m happy to do it.

I like to go into the binge factor. Do you believe you have binge listeners?

I do, which is weird to me since my content is problem-specific versus a lot of sequential stuff. I’m getting more into it with tools like Facebook and StreamYard stuff. My business people aren’t necessarily going to benefit from how to use the Marketplace and stuff like that.

It’s interesting because I think that your binge factor or the reason your podcast, Women of YouTube, is bingeable is the fact that you don’t miss out on getting that. Every single episode has something actionable and different. Because you’re choosing women who have such diverse YouTube backgrounds, they might be using it for real estate or for a personal mission. They might be using it for various reasons. That diversity in perspective and success definition on YouTube is exactly why it’s bingeable.

The Women of YouTube podcast I think is bingeable, but not so much on my YouTube channel. It’s contradictory. What I love about the Women of YouTube podcast is I’m trying to make sure there’s someone for everyone. I’ve been trying to find different kinds of channels, things that are traditionally male or traditionally female-heavy. I’m trying to find racial and age diversity. I’m trying to find life situation diversities. It’s been harder than I thought it would be. When I get to have these conversations, they’re so great. Even to a point where the woman I’m interviewing is like, “This is great. I never get to talk about this stuff.”

Do you learn something new that you apply all the time?

TBF 57 | YouTube And Podcasting

YouTube And Podcasting: The hardest part of YouTube is pre-production. The easiest part is recording.

 

I would say no, but that’s because I’m in a unique, weird space where I know what works for my audience and my channel and stuff. I’m also super plugged into the YouTube community because I’m considered a YouTube partner through different things and with TubeBuddy. I’m marinated in YouTube educators. The things they do learn, different stories, situations and ways to deal with problems, that I didn’t ever expect before. It’s been surprising for me on this interesting YouTube journey.

How has the podcasting journey been for you? Have you had some hiccups, some things that went wrong? What have you learned from that?

I love podcasting. I love to talk to people. My default setting is extrovert in crowded spaces. I tell people all the time, “Give me the Superbowl and watch me kill it.” That’s who I am. I love the interaction and feeding off the people and learning, which is contradictory to how we have to live our lives, where I spend the vast majority with my family that I live with. It’s a little soul-crushing, but I’m working through it the best as I can.

You’re using your podcast as therapy.

I bulk talk to people. I am batched out for months on my podcast because I’m like, “I need to talk to people.” I love it. I’ve gotten a lot of feedback from people that are like, “You’re a natural interviewer. You’re a natural talker.” You can tell that I’m listening and I can make questions based on what people are saying and not sticking to my set number of questions and stuff like that. I try to use it as a guide. There’s nothing better than having a conversation with a woman who’s trying to make the world a better place.

Let’s hit on our five things especially because you’ve got a better marketing background than a lot of the women and men I talked to here on podcasting. I’m looking forward to your answers here. What are some lessons you’ve learned about ways to get great guests?

In very niche Facebook groups are how I find the vast majority of my guests. I also have a unique opportunity because I am partnered with TubeBuddy. I can reach out to them and say, “I’m trying to get access to this person whom you know who’s in the system.” They’re able to connect me to them.

What about ways to increase listeners?

I think that’s going to go in a lot to the cross-promotion. Having the right partners and sponsors to help you promote your podcast is going to be helpful. Having the guest share as well but I also believe in giving people the content to share. I create a lot of audiograms for my podcast. I also am sharing them in my specific community. I’m promoting it on YouTube and on social in that way.

It’s produced in a professional way. It’s a little bit different from the way that you produce your YouTube. What do you do to produce your podcast professionally?

You look the way you look, you sound the way you sound and you interact with people every day. YouTube is just another way to do that. Click To Tweet

I keep it simple. I record on Zoom and we edit in GarageBand. I come from a YouTube world. My formal education is in Multimedia Art. We have a saying that I picked up from school which is, “80% done is better than 100% nothing.” I aim for every episode to be of good quality and maybe a little bit better every time, but it should get out there and into the world versus obsessing about it being perfect.

What about encouraging engagement? You have a community. Your YouTube channel has tens of thousands of viewers. How do you encourage engagement across either the podcast or the YouTube community?

The number one secret is marketing. You have to tell your audience what to do. It has to be simple and it has to be one thing. Don’t make people try and do too much like, “Click here, say this, do this.” Pick one thing, have a purpose for your piece of content, whether it’s downloads, clicks, comment below, pick one. That’s what you want people to do. When it comes to podcasts, I would believe that the number one thing is, “Go listen. Here’s the link to the direct podcast to listen to.” A lot of people will do like the website where the podcast is housed. For example, WomenOfYouTube.com is where my podcast lives. If you want to listen to my podcasts, you can go to Spotify, Apple, Google and all that stuff.

What’s the best way to monetize your show?

In my opinion, it is a partner. TubeBuddy is my partner in my podcast. It is a paid partnership situation. It’s not sponsors. Sponsors are different. Sponsors come and go. Partner is someone that steadily backs you for what you’re doing. If we’re going to add in a secondary layer, it’s taking your listeners offline or rather off the earbud, off the channel.

It’s like, “Send them back to you.”

“Get out of their ears and get into their fingers and eyes.” That for me, it’s taking them to my Facebook group. I have Women of YouTube podcast Facebook group, and that’s where I’m giving a different value. If you are an aspiring woman YouTube creator, no matter where you are, join this group. Ask questions, get feedback. I do weekly Office Hours. We do monthly training. We have guest admins from other female YouTube educators. It’s a great place to be amongst your fellow creators, especially when you’re not sure if you’re doing it right. It’s a good place to go, and so I’m able to monetize from that, from an email list, from referral marketing and affiliate marketing.

I love that you were able to get a partner from the very beginning, which many people are not able to do. They’re not able to get a partnership until they’ve proven that they have some authority in this market. You were able to leverage the authority you had built in YouTube to be able to get the partner and move it over to a different media type.

It was not that way at all. How mine worked out is the brand wanted to align with the mission. A lot of people and brands, and I think that this is one of the things that is commonly miseducated in the podcasting space, and it’s, “How many downloads do you have per episode? Based on these random numbers that someone put out somewhere, this is what I’m going to pay you on.” That’s not going to work. If you have a mission, a purpose like your show does something specific, having an exclusive partner who believes in that mission and wants to align with that mission, and then they want to support it because they have a vested interest in it, that’s a great way to monetize your channel. It’s the other things that you do outside of the podcasts that are going to be additional ways for you to get revenue through affiliate marketing, through additional sponsorship and through paid email posts.

I think the mistake that most people make, and I’m sure that you’re very different because of your being an extrovert, you’re being vocal, you’re networking so well within your industry, is that most people think, “They’re going to show up and tell me they’re aligned with my mission and ask me.” That doesn’t happen that often. You have to start having conversations out there so that they know that they’re aligned.

I guess you could say I’ve been in a unique position where I travel a lot for business and I go to a lot of events. If I’m attending them or if I’m speaking at them, going with my partners for different things, those alignments will allow for me to have open doors and credibility. If you can find the brands, it’s a great place to start. One of my close friends in this space is a fellow military spouse. She runs a thing called the AMSE. It’s Association for Military Spouse Entrepreneurs. She’s like, “I find everyone I need on LinkedIn because I can have a conversation with the person who does the marketing for this brand I want to work with. I can nurture that relationship and then eventually lead it to a scheduled call, which can lead to me talking about my brand, what I think we can do together. They then throw money at me.” That’s what we all want to get to.

TBF 57 | YouTube And Podcasting

YouTube And Podcasting: There’s nothing better than having a conversation with a woman who’s trying to make the world a better place.

 

If there’s anything strategic in terms of turning your show or YouTube into business, what do you think is the most critical factor and the critical decision that you should make at the beginning before you start or as you start?

You have to ask yourself an important question, “Who do I serve? How do I give them value?” You have to know exactly who you talk to, who you serve and who you can help. I got into YouTube and podcasting after being in business for seven years. I don’t think everyone needs to do that for that long. I do know that if I had regret in business, it would be not getting on YouTube sooner. I don’t think I’ve met a single YouTuber who has ever said, “I wish I got on YouTube later.” There are many opportunities on YouTube that people don’t even know. People think YouTube pays you. Honestly, if you ask any YouTuber, they’d be like, “My ad is the lowest paying thing from YouTube,” unless you get on the million-subscriber realm. You have to know who you serve. You have to know what value you can give them, because if you don’t know that you’re going to be creating content and it’s not going to be hitting the way you need it to be hitting. By getting clear on that, it’s going to learn for you to have less frustration and more success.

Desiree, thank you so much. I appreciate your time and coming together. If you have advice for anyone who has a podcast and who wants to move to YouTube, what should they do first?

You don’t look weird. You sound fine. Your butt is great. You need to get your butt on video. You have to get over your self-conscious quirks because it’s who you are. You look the way you look. You sound the way you sound. You physically interact with people every single day. YouTube is another way to do that. There will always be more great people than bad people. Get started knowing that you rock and that you’re going to solve someone’s problems and give tremendous value to solve to help someone out. Get started now and get out of your way.

I’d love to add a little bonus to this episode. You’ve got a lot of tools like TubeBuddy. Are there any other resource lists that you maybe have on your website and other things that we could add for our podcasters who are interested in YouTube?

You can go to MrsDesireeRose.com/Resources. That’s where I have all of the tools that I use for YouTube creation and content creation. There are different kinds of tools for recording video like ring lights, webcams, and also level up stuff like three-point lighting and a green screen and a nicer camera. I think that’s a great place to start because you can start using your phone in a window, in a quiet room, and that’s a perfectly acceptable place to start on YouTube. I think if you’re a podcaster, you have an already established level of quality that you want to maintain and it’s bridging that gap and building it out from there.

We appreciate your time. Everyone should listen to the Women of YouTube by Desiree Martinez.

That was packed with all kinds of little details about YouTube and the nuances of things and the way Desiree runs in a concerted and preplanned way runs both her YouTube and her podcast. That’s the important part that I’d love to stress here. I love to hear it when someone can talk about that and talk about their process of how that they do that. I think when you do a better job at the frontend of planning and knowing your audience and getting what’s important to them and planning that out and do it on in a purposeful way, it’s faster and it’s easier to be successful with that. It helps her plan out her keywords, her titles, her content and what she’s going to do. It makes everything simpler when you’re that focused on what the results for the audience are going to be, getting to know them and how you bring value.

She’s right about that. Women of YouTube is a great interview series. I have binged on it already. I learned lots of little nuance things, little notes that I’ll be making on the side as I’m listening to an episode. You’re going to find the same thing as well. You want to check that out. You can check out her YouTube because you’re going to want to find her on YouTube and you’re going to want to check out those bite-size 5 to 10-minute videos. It is helping you do social media marketing, helping me do that content marketing because those lessons there translate whether you’re a YouTuber or a blogger or a podcaster.

All of the advice, tips and tools and the things that she provides for you are going to be useful in that journey of bringing that visibility and building that community around your show and around your business and mission that you have with your podcast. I invite you to let me know who you’re bingeing on. What podcasts are you binging on? Do you listen to a show that’s like Women of YouTube? Please make sure and send them out to me because I want to cover the shows you listen to as podcasters.

Don’t miss Tracy Hazzard’s Authority Magazine article about Desiree Martinez too!

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