TBF Jody Maberry | Long-Term Podcasting

 

Podcasting has this transformative power to unleash your voice and leave an indelible mark on the world. Your journey to long-term podcasting triumph begins now. For today’s episode, we have the brilliant Jody Maberry of the Jody Maberry Show. He discusses the key elements that lead to longevity in podcasting, unraveling the secrets of surpassing the coveted milestone of a hundred episodes or more. Jody shares his profound understanding of what truly works, shedding light on the misconceptions and barriers that often hinder podcasters from reaching their full potential. He breaks free from the confines of conventional wisdom, debunking the logistical mindset prevalent in digital marketing. Jody shares how to embrace the transformative power of genuine connection when delivering content through the intimate medium of podcasting. Podcasting is a unique art form, and Jody helps us comprehend its nuances. Join us as we venture into uncharted territory, daring to challenge the status quo and unlock the untapped potential of podcasting.

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Roadmap To Long-Term Podcasting Triumph: Discover The Ultimate Guide To Longevity And Legacy With Jody Maberry Of The Jody Maberry Show

In this episode, I have a former park ranger who has been podcasting over 1,700 episodes. He’s an OG in this industry, having so many episodes under his belt. He started out as a park ranger, and he became the happiest podcaster on Earth. He was the kind of park like the national parks that you go to. That’s why he is a park ranger.

He decided to start a podcast to connect with other park rangers. He’s got a bunch of different podcasts, and I’m going to look them all up to make sure I have got them right. Some of them are the Park Leaders Show, which was his original show, The Jody Maberry Show which he does now, and Creating Disney Magic, which he does in conjunction with Lee Cockerell. Creating Disney Magic is dunk.

It’s an amazing show. You’re going to have to listen to that one. Also, If Disney Ran Your Life, Find My Catalyst, Morgan James Radio, which is Morgan James, the publisher, author, Will Talks Biz, World at Work and Come Rain or Shine. There are many different podcasts that he is involved in, both on a production side, but he’s what I’m going to call a professional co-host. It’s his specialty. If somebody wants to start a podcast but doesn’t know where to start and feels like they can commit to showing up every week, once a month, or whatever their model of podcasting’s going to be, they need support in that.

That’s where Jody comes in. He’s brilliant at it. I want you to hear all about what he does and all about my interview. He’s got great advice for you if you’re still trying to get started or if you’re trying to keep podcasting. Let’s listen to Jody Maberry of The Jody Maberry Show and all the different shows that he’s been involved in.

Jody, thanks so much for coming on. I’m excited to talk to another professional podcaster here because that’s what you are. You’ve done so many episodes, and you’ve helped so many different companies run their models that you’ve got deep insights into what holds people back and what’s not working. That’s what I want to dive into.

About The Jody Maberry Show Podcast Host Jody Maberry

TBF Jody Maberry | Long-Term PodcastingAs a former park ranger, having the Director of a State Park system reach out to me to help him create an internal podcast to help him spread his message to staff across the state, it was an honor.

But how did the head of a government agency end up reaching out to me for help?

My goal is to create engagementfoster better communication, and build your business with the most effective podcast strategies and tactics.

My approach delivers modern and effective growth strategies for organizations of all sizes.

I’m in the business of execution for my clients. I partner with them to design, implement, and co-create podcasts focused on solutions.

 

Follow Jody Maberry on Social: Email | LinkedIn | Instagram

I’m always happy to talk about that. I’ve had the chance to work with so many people to get started and shows that have gone on for a long time. There are common threads throughout the whole thing, and I know we’ll get the chance to talk about that.

Let’s start with that one that you mentioned, this idea of longevity. There are so many shows that podfades so quickly. I know it frustrates you as much as it does me because you mentioned it right on your website. I know it’s got to be a peeve of yours that people started, and then they quit, and then this wonderful cool, sounding show doesn’t make it. How frustrating. What’s the key with your clients with longevity, which getting to that 100 episodes or more?

The one thing that makes all the difference is systems. I know podcasting is creative, and sometimes people don’t want a system for their creativity, but without it, you’re not likely going to make it to ten episodes. I’ve realized there are three things that tend to get in the way. There are exceptions, but the three things that get in the way of most shows are editing is a pain in the butt for most people. Some people absolutely love it. For most people, it’s a pain. The second thing is it gets difficult to come up with something new to say every week.

Enthusiasm will carry you pretty easily through 5, 6, and 7 episodes. After that, it is a little more difficult. The third thing is the whole field of dreams thing, “If I record it, he will listen.” It’s not true. You have to be willing to put in the time, and eventually, he will listen. It’s not right away. You combine all three of those. Editing is more difficult than I thought. “My goodness, I’m six weeks in, and I’m not sure what to say. I don’t feel like anyone’s listening,” and then people usually give up.

 

 

I agree with you, and I hear lots of other people with their theories on it, and mindset’s a big one of them. I don’t think you go into it and lose your mindset that quickly. That’s why I throw that one aside as that might be a long-term issue for your ability to be disciplined and commit to something. When you’re in your first 25 episodes, it’s not that you still have the energy and still have the excitement. The mindset should take care of itself, at least at that stage. That’s what I think. After that, it’s not sexy. It’s systems. It’s not fun to talk about, and a creative person doesn’t want to talk about it. That’s part of the problem. If you can’t get it to set in place and be a system, then it is harder.

TBF Jody Maberry | Long-Term Podcasting

 

It is. I used to do everything myself. By the time I had 2 or 3 shows, I realized if I do not have tight systems, it’s going to sink. I created good systems that allowed me to end up growing. Now I probably have 6 or 7 podcasts. The most I’ve had at one time has been 10. You can’t do that without good systems.

It’s so funny because when we hit ten in our business or when ten other podcasters started shoving credit cards at us and asking them to take over their show for them, it was at the tenth point that we say, “I couldn’t scale anymore. I can’t take another podcast.” We need to build a portal and a system in place. Until we did that, we couldn’t, and then we were able to go from 10 to 100 in a year because of that.

You’re right. That tipping point is a route about that. Some of your clients, and most of them, need a co-host in this situation so that they feel more comfortable with you there. How did you realize that was what it was going to take to get some of these podcasters going? They’ve got great ideas. Lee Cockerell’s Creating Disney Magic is a great show, but he wouldn’t have done it if you didn’t podcast with them.

That’s right. For me, that’s where it started with Creating Disney Magic. The way that happened was more by accident than design. My very first podcast is still out there. It’s called the Park Leaders Show. I used to be a park ranger. I started a podcast for Park Rangers as a way to be still connected. I wanted to talk about what parks could learn from Disney. I found the book, Creating Magic, on Amazon and reached out to Lee Cockerell, thinking this is a small show for park rangers. He ran Walt Disney World for a decade, with 44,000 employees. What are the chances he’s going to come on this little show for park rangers? What I didn’t know is his sister-in-law had been a park ranger for 30 years.

What a great small-world connection.

It was wonderful. I’ve met his sister-in-law, Cherry Payne. I said, “Cherry, you are the reason all of this happened.” She didn’t even know it.

That’s cool.

Lee did great on that first episode. I asked him to come back and talk about a second book. It went even better. We ended up doing a show together because I said, “Lee, have you ever thought about having a podcast?” He was good at it. He said, “I’m retired. I want to feel like I’m retired. I’m sure it would be fun, but it would be a lot of work.” I saw the opportunity and said, what if I do all the work and you just show up? I thought I’d never hear from him again. Two weeks later, he called me and said, “Let’s do it.” I said, “You have to give me time to be fluent in Lee Cockerell, and then we’ll start.”

That’s important. If you’re going to co-host with someone or you’re going to produce their show, you got to take some time to get to know them.

That’s right. I’m glad you paused me on that because that cannot be overlooked. It’s not like you’re doing a radio interview where someone comes on. Like you and I now, we’ll talk this time. That’s one thing if we do a show together every week indefinitely, something completely different. I spent two months reading Lee’s two books, reading hundreds of his blog posts, and watching every video I could. I finally said, “I’m ready.” We got started, and two months of researching him helped me understand what it took to be a good co-host. Officially, I’m a co-host, but I usually call it host and star. I’m the host, and he’s the star. My only job is to make him look and sound spectacular. That is my only job on that show, and it goes very well because of that.

I set him up to hit home runs. Often when I ask a question, I already know how he’s going to answer it because I’ve researched him, or in Lee’s case, we’ve been together so long that I know where he is going to go. When I’m new to co-hosting with someone, I’ve researched them enough where I have an idea of how they’re going to answer. I’m setting them up to do the best. We’ll stick with Lee since that’s who we’re talking about. If Lee had Creating Disney Magic and it was by himself, it would be a 7 or 8-minute monologue-style show. That would be it. With a co-host, I will hear Lee say something that he may not even think is very special. I’ll say, “Wait a minute, Lee. Let’s talk about that.”

That’s what I think. I’m going to talk about The Binge Factor that you put across all of your shows. What I see is that you’re always inherently thinking about how the listeners receiving this and if they want more. That not the easiest thing for someone new to podcasting to get out of it. You’re very seasoned at this. You’ve done over 1,700 episodes, as you and I talked about in our pre-conversation here. When you think about that kind of model, you are always curating for the audience.

“What do they want to hear? What questions should I ask next? What did that person miss?” When they’re new to it, they don’t have the sense of it. That’s your role in that host and the star. That co-host role is being that advocate for the audience. You do that so wonderfully because the worst thing to me is if your audience is listening and they’ll yell at their phone, car, or whatever, they’ll be like, “No. You skipped the question. You should have asked this.” I can hear my audience sometimes if I fail to do that. You’re always thinking that way.

I appreciate you noticing that. That is true. I am the one sitting in place of the audience. When I do an episode, it will be me, and it will be Lee. I always have the mindset or the approach that there’s one other person at the table. Yes, thousands of people listen to the show, but they only listen one at a time. I imagine it’s me, Lee, and one other person. If Lee says something that I think that other person wants to know about, I ask. Disney loves acronyms and initialisms. If Lee might say one, even though I already know, I’ll say, “Lee, what does that mean?”

They have hidden meanings for everything. Jody and I were talking before. I have a daughter who works at Disneyland here at the resorts. There are always hidden things. The other day, I was with my dad, and she had bought him a Mickey hat. It had a Mickey, and it had a 28 in the corner. My sister said to my dad, “What’s the 28 for?” He goes, “I don’t know.” I was like, “Didn’t you ask Alexandra? I guarantee there’s a deep meaning to it.”

It was the year that Mickey was officially born, but there’s always a hidden meaning and there’s always something else. If you are not asking those questions, you’re missing the cool parts. A Disney adult, I’ve heard that term before. I don’t know what you call, but Disney fanatics. They would be upset that you missed that.

There are so many little things like that. The longer you have a relationship with somebody, the more you can pick up and the more background you know, like if there’s a listener question or maybe Lee says something. We’ve done more than 450 episodes of that show. I might remember something from Episode 72. I wouldn’t remember exactly what Episode 72 was, but I would remember what we talked about.

I’m glad to hear that because I was starting to feel like, “Who can remember all their numbers? I can’t.”

Me neither, but I would remember that we talked about it once before, and I can say, “Lee told us about that before. A couple of years ago, Lee talked about whatever.”

It’s always good to talk about it again. For someone who has longevity, like we were talking about before, it’s okay to cover a topic again. They did it, so they shouldn’t do it again. There’s always something new, a new angle to discuss about something. The world has changed. It doesn’t have to be a repeat.

That’s right. The world has changed, and your experience has changed. What you’ve read and seen and the people you’ve talked to all the time has changed. It’s not going to be the same episode again unless you print off the transcript and read the old episode. It’s not going to be the same.

Please don’t do that for everyone out there.

Please don’t do it.

Jody and I both don’t believe in scripting. I’m very sure of that. I’ve never heard that on your show. There’s no scripting.

No scripting, that’s right. That’s the thing. You can cover the same topic several times from several different angles. Many people will appreciate it because, in most cases, the more narrowed down you get, the more niche you get and the more impactful an episode can actually be.

TBF Jody Maberry | Long-Term Podcasting

Long-Term Podcasting: You can cover the same topic several times from several different angles. Many people will appreciate it because in most cases, the more narrowed down you get, the more niche you get, and the more impactful an episode can actually be.

 

I’m so glad you said it that way because that’s the thing. Sometimes it’s the repetition of it is helping it to hit home in a different way, and taking that slight new angle may have more meaning to me than it did the last time I heard you say it. Now it finally has an impact. Also, narrowing it and getting focused on what part of the topic you’re talking about that day can also help, and I am so glad you said that.

There are many examples of it. For example, and I’m making this up, on my show, I could do ten ways to market your podcast. One episode will have ten things. It would be twenty minutes, and I’d go through them rather quickly, or I could do ten episodes, each featuring a different way to market your podcast and be able to go a little deeper. Rather than be entertainment or informative, it’s something you could take action on with each episode.

I’m a bigger fan of the second way, which is doing ten episodes and then doing a landing page with all ten of those episodes on it or something that then does the list summary. Do a blog with the list on it and then reference all the episodes so then they can deep dive into the ones they’ve never heard before. I always think that’s a better way to go. People are reluctant, too, because we get into this listicle mode of what we think works out there in digital marketing. We don’t understand that podcasting is so different. When you’re listening and receiving something, it’s so different. One topic is about all we can take.

It’s such a good point. Podcasting is different. I know listicles are popular for articles, but if you’re reading an article, you’re scrolling on your phone, and you want to get through it quick, or you’re sitting at your desk. If you’re watching YouTube, most of the time, you’re on your phone or you’re at your desk. When you’re listening to a podcast, you’re walking the dog. You’re doing the dishes. You’re mowing the lawn. It’s very different. It’s very intimate. You get the opportunity to be with someone while they’re doing their life. That is not true for blog posts. It is usually not true for YouTube videos.

Yes, because you have to watch them. It’s a little hard to do multiple things at the same time. I want to touch on that third thing that you mentioned before, this idea that, “I don’t have enough listeners.” I keep saying this again and again to people. I feel lucky if I can talk to 30 people at once nowadays. That’s amazing if I talk to 30 people in a week. I can’t physically do that. We try to take a lot of Zoom calls, but I can’t do that many. Why wouldn’t you think that that’s good enough in this world? Is it so much vanity that I feel like I have to have 100,000 downloads, or it’s not good enough?

Maybe part of it is vanity. There’s more that goes into it. Other podcasters have put out this perception of, “This is where I’m at.” I’ve heard gurus say it like, “You should be getting this many downloads or it’s not even worth your time.” It’s not true. They’re probably lying about their download numbers anyway.

You and I both know that. That’s right. I’m so glad you said that. There was a big article about some podcast networks with these big numbers, and that’s not a show. I want people to understand that. I can say I had 100,000 downloads on a single show that happened once. I can do 100,000 downloads a month in that one show. I can’t do it in every single type of show. It doesn’t work like that. I am glad sometimes when I get 1,000 downloads an episode. It’s an awesome show right now. That’s good. I can’t do a speech to 1,000 people anymore. They don’t pack the audiences in like that.

What Tracy told us a little while ago is very important to remember that if you have the chance to talk to 30 people, you’ve done well. If there were 30 people in one room that came to see you speak, you’d be happy with that. Maybe you wouldn’t. I would be happy if 30 people came to see me speak.

Those are thirty people who wanted to hear what I had to say. They weren’t there randomly. That’s the other difference. They chose to come to listen to you.

That’s right, yet there are podcasters where they are a few months in and are getting 50 downloads an episode. They’re saying, “What’s going on? Why isn’t anyone listening to me?” If you put out a banner and said, “Speaking at the town hall tonight,” and 50 people showed up, you’d probably be pretty happy. Discount those 50 people that want to hear what you say. It grows over time. It takes time. There have been exceptions on some of the shows I have launched. Lee Cockerell was already well known. He’s going to have an audience show up.

He sells a lot of books. Disney’s a hot topic, even in the search engine. Whether it’s on Amazon, Google Podcasts, Apple, Spotify, or simply those looking for books, they’re going to google that and they’re going to find his podcast too. I can see that leading to a lot more listeners.

It was Lee and that it had Disney in the title. It was a Disney show that wasn’t a fan-based podcast, which is great. I’m not knocking those. There are not many coming from the operations side like Lee. A lot of things play into that. I launched a show for a company once that had an email list of 160,000 people. You’re going to have quite a jolt in the beginning if your email list is that big. Most of us that started from scratch that don’t have a big email list, haven’t written books, and didn’t run Disney World, have to start at the beginning. The good thing about that is it’s a great time to practice when no one is listening. If you go back nine years and listen to the first few episodes of the Park Leaders Show, I was terrible.

I cringe when you say that because I was like, “I don’t want to listen to my early episodes. No, don’t make me listen.”

Tracy has 3,000 episodes in and cringes at the beginning. I have 1,700 episodes in. I cringe at the beginning, but if we hadn’t started there, we wouldn’t be where we are.

That was so true. That’s honestly what I think most people can’t take away. They can’t see that at the beginning, “I’m going to get better at this,” because it seems incremental, but you do get better. Your audience notices the difference.

If you want to put math on it, if you get 1% better with each episode, there you go. That gives you an idea. Get 50 episodes in. You’re twice as good as you were when you started. Within one year, you’re twice as good.

It’s such a good point. I’m so glad you said it that way. Let’s talk a little bit about the difference over the years of starting podcasts. You’ve started quite a few. It was different before than it is now. What have you found are more challenges nowadays?

Some of the challenges come from the fact that it’s easier than ever. That’s the good thing. It also brings up the challenge that there are so many more podcasts now than there used to be. Although that number is a little misleading because when you hear there are four million podcasts. That counts every show that’s ever put an episode out that can still be found on the podcasting platform. For shows that put out a regular episode weekly or even within the last 30 days, you’ll hear different variations. I feel pretty comfortable saying it’s under 200,000 on shows that put episodes out regularly.

TBF Jody Maberry | Long-Term Podcasting

Long-Term Podcasting: Some of the challenges in podcasting come from the fact that it’s easier than ever. While that’s a good thing, it also brings up the challenge that there are so many more podcasts now than there used to be.

 

Our statistics say, and because we have a complete database of the entire podcasting eco-space because of a new feature that we’re putting out coming soon, what we say is that anything that has weekly show, so in other words, they post every single week or they do at least one per month, we would consider to be an active show. When you count that, you expand it to one month. You go from about 200,000 or so that do weekly to at least once a month, and you’ll come up to close to 380,000. That’s the only difference in that. Some of them do monthly. In that, you can also include the seasonal, so the ones that will drop seasons, which are hard to quantify.

Yes, I suspect then if you say that of those 380,000 shows that have put out ten or more episodes and then it drops significantly.

It drops dramatically. That is so true. It drops an extreme amount who get over what we would say eleven and more.

We’re only having that conversation to say what is one of the biggest challenges and the perception that there are way too many shows out there. We had this conversation to say it may feel that way, but there are not that many shows out there.

Even if you think that the number is four million, which is what Spotify says, that’s actually also not true because our numbers say that it’s not more than 2.8 originating shows. I don’t know why they have double shows. I don’t know what’s going on with that. Their numbers are not right. There’s no evidence of that in the podcasting RSS feed system, but they say that. It is an accurate number to what people are saying out there. Even if you were to think that, four million is so much less than the billions of websites. Last I looked, it was 1.9 billion websites or something crazy like that.

That’s right. There are all the websites out there, all the YouTube channels. That’s not to say you shouldn’t be the other places you should, but podcasting can help you find your voice. Something special happens when you have to show up every week with something to say. You start to define who you are, what your message is, the words to use, and what people are interested in. Even if you get ten listeners every episode and it never grows, I promise you something special happens to you by showing up every week with something to say.

Something really special happens when you have to show up every week with something to say. You start to define who you are, what your message is, the words to use, and what people are interested in. Click To Tweet

It always surprises me that there are people who will say, “There are not enough listeners. I’m only getting twenty listeners an episode. That’s not enough.” I’m like, “Let me take a look at your live stream, and the last time you had a live stream, three people showed up live.” They think that their social media has higher play than their podcast, and that’s not true most often. Go check out and see how many people showed up the last time you live-streamed if you’re thinking about podcasting. I’m pretty sure you could at least double it if not 10X it.

To round out your question, what are some of the challenges? It feels like there’s so much. It’s hard to know where to start. If you’re brand new to podcasting, you say, “There are so many microphones. There are so many hosting platforms. There are so many people tell me what to do. I don’t know where to begin.” There’s a lot that I could say. I’m sure there are things Tracy can do to help you. There are things I could do to help you.

If you pick one and start moving, you can adjust along the way. Don’t think, “I’ve got to get it all perfect. I’ve got to have the right equipment.” My whole podcast studio fits in a bag, and I take it with me everywhere. Everything in that bag combined less than $500, and I take it into the wilderness. I take it when I travel. I’ve recorded in airports and from the top of the Kuwait Tower, Kuwait City, and I’ve recorded next to glaciers in the middle of Glacier National Park.

I’d love to hear the background sound on that one. I’m going to have to find that episode. You’ll have to share that with us.

It’s interesting. Equipment is not the holdup that you think it could be. There’s good enough equipment that you can record your episodes right on your iPhone and make it work.

I’m not a fan of that. I actually think it’s harder. The microphone you and I have is about $80. If you guys look at our microphones, they’re about $80 on Amazon, super inexpensive. They’re a great starter mic. I had more expensive mics and went back to them because they’re flexible, it’s easy to take with you, they’re lightweight, and they last. I use mine every day, all day. I use it for all my Zoom meetings and everything. I probably am on my third one in eight years. They last for $80.

They do, and they have updated it. This one has lasted so long. I’ve still got four of the originals. I’ve probably bought ten.

I have a graveyard of mics that sit around here that we test out, and they sit there. I keep coming back to the same one because it’s good. It works, and it’s easy. When something’s easy, then you can keep going. That’s what you’re saying here. It’s flexible in podcasting, and it’s easy if you focus on getting started, doing one thing at a time, and then increasing it. That’s my favorite part about podcasting. Unlike a lot of other things, you can rebrand, you can make adjustments to it, and it’s completely flexible. Your audience comes with you and is happy where you are at this moment in time. It’s not set in stone.

You can move along the whole way. I’ve had people get so hung up on cover art or theme song or whatever. It doesn’t matter. You can use cover art for two episodes and then change it. You can change your theme music. You can change what you say in the opening. It doesn’t matter. Start moving and then you can adjust.

In podcasting, you can move along the whole way. It doesn't matter. You can change. Just start moving and then you can adjust. Click To Tweet

I was thinking about this. As I was reading your site and getting your history on being a park ranger and all those things, one of the things that you say is that you should get a guide. I love that idea because if you think about podcasting as this giant park, you could explore any part of it and you’ll have a great experience. You’re going to see something you’ve never seen before, like amazing-looking trees, some beautiful brooks, and see some animals and birds that you’ve never seen before. You’re going to have an experience just by stepping into the park. If you want to do an insider tour, learn some best practices, and go on a path that other people haven’t done before or maybe the path that many people have that you do want to see, then you got to get a guide. That’s what you’re providing. I love the way you worded that.

Thank you. That’s what a park ranger is. Someone’s vacation is about them, but it’s the park ranger that helps. The park ranger’s not the one that goes home and tells the stories. It’s the person on vacation. Without the park ranger, you might not have quite the vacation.

It’s quite the same experience.

That’s right. It’s the same in podcasting. You certainly can show up and figure it out yourself and still do well. That’s what I did when I started my show, and it worked. If you want to get somewhere sooner, see better sites, or walk better paths, then go with a guide. It works out.

If you want to get somewhere sooner, see better sights, walk better paths, then go with a guide. It works out. Click To Tweet

Especially if you have a compressed timeframe, you’re only going to get to visit the park for a day. That’s where Lee and all that magic comes in on the Disney side. It’s that if you want to get an experience in the park, go with someone. If you go with my daughter to Disneyland, you will get on all of the rides and all the orders that you need to in order to squeeze as much into your time. It’s an accelerator having a good guide.

A lot of people that I work with say, “I don’t want to learn anything. I just want to put a show out.”

I don’t blame them. Why should you learn to syndicate your show and submit your RSS feed? You’re going to do it once unless you do serials of many shows. There is no reason for you to learn how to do that. That’s so interesting that people are focused on, “I don’t know how to syndicate my show, and I’m concerned about this.” You don’t need to do that anymore, number one, because almost every hosting company takes care of it for you. Secondly, it is a done once thing, so you shouldn’t learn how to do it.

That’s one of the things where you can hold someone up because you have the thought of figuring it out. We launched a show, Tailgate Talks, with Donald Forgione. He’s the retired Director of Florida State Parks. He came to me and said, “I want a show, but I don’t want to have to figure all this out. Can you help me launch, and then I’ll take it from there?” It’s wonderful because I, as a former park ranger, love his show. It wouldn’t be out there if he hadn’t had someone like me. In this case, it was exactly me. Wouldn’t his show be out there without someone like me, a guide to help him through that first part? All those things that needed to be done once, he didn’t need to know how to do those. He just wanted to put a show out there.

I’m so glad, Jody, that you are out there doing this. Think of the legacy that you’re leaving behind of Lee Cockerell. You need the world to have this information out there, these great stories that only if you’re in the inner circle do you get to hear. You are helping bring those out for someone who doesn’t have the time, energy, or interest in doing all that do-it-yourself kind of stuff and bringing these shows out so their voices get heard. You’re bringing your own perspective into it as well. Thank you for that.

Thank you. I appreciate that. I have a lot of fun doing it, too, so that certainly helps.

Before we go, last question and advice for someone sitting on the sidelines. What do you have to say?

Give it a try. Here’s the thing. If you’re sitting on the sidelines and you think, “I want a show, but I don’t know what to do,” I would say don’t start with just episode one. Map out what your first ten will be. Figure out your first ten, and that surprisingly helps.

Just give podcasting a try. If you're sitting on the sidelines and think you want a show, don't start with just episode one. Map out what your first 10 will be. That surprisingly helps. Click To Tweet

It gets some energy going when you start to visualize what it’s going to be like.

That’s right. Move beyond your first, second, and third episodes. Go out to ten or further. What are these episodes going to be? If they’re going to have guests, you haven’t asked yet, but put it down. Say, “I’m going to talk to Lee Cockerell.”

That’s right. You might make it happen.

That’s right.

That’s great advice, Jody. Thank you so much for being here. I’m excited about it. The Jody Maberry Show, you can check it out anywhere you listen to podcasts. Go ahead, click over, check out his show, hear what he’s all about, and then check his website. You’ll be able to connect to all the other shows, Creating Disney Magic, Morgan James Radio, and all the different shows that Jody’s been involved in.

Thank you. This was such a treat to be here. I always enjoy talking podcasting.

I appreciate the concept of focus that you have to focus on it, get started, get moving, and niche down. All of those things that Jody’s talking about are such success strategies to keep going. All of them have a place in longevity in creating a show that goes 100 episodes or more. Being supported in that is also something key to what he was talking about, having a guide and being supported. What’s so critically important at the end of the day is the understanding that those things are going to be the things that are going to hold you back.

No matter how much you love being behind the mic and it energizes you and it’s exciting, if you don’t sit behind that mic every week or once a month, then you’re not going to get your message out there. You’re not going to be doing this amazing service to your community or to the world who wants to hear your message. Think about the legacy that you’re leaving it all out there for others to find, share, and get these deep insights into your human experience. That’s so important.

I am so excited when I get to meet people like Jody and find supporting fabulous podcasters like Lee Cockerell and The Morgan James Show. Those different types of podcasts need to get out there. They need to outweigh the shows that don’t make it, the shows that weren’t serious about it, the overdone network shows where they’re all about the ad dollars and not about the content. We don’t want any more of those. We want these true, beautiful people who love to talk about what they’re talking about.

If that’s you out there, then you need to find your guide. If it’s not me, then find somebody else. Maybe Jody resonates with you better. Maybe he has better support systems for you than I do, and that’s great. That’s all I care about at the end of the day, that I am a conduit to making sure that more podcasters get out there, stay out there podcasting, and succeed in getting a return on investment from their time. That’s what we want for you.

We want the podcasting ecosystem to be rich with beautiful, diverse voices and different human viewpoints on the world. That’s what’s missing in our blogging and artificial intelligence world. I know that Jody believes in the human message and in getting those deep insights out there. Go ahead and get started. Find your guide. Go check out Jody Maberry and look for all those wonderful things in the support systems that he provides. Thanks everyone. I’ll be back next time with another great podcaster making the podcasting world successful and interesting.

 

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