Binge Factor Media

Podcasting can offer more than just niche information. It can also bring impact to a bigger scale. Today, Tracy Hazzard has two awesome guests, former police detective Craig Casaletto and NFL veteran Asante Cleveland. They host The White Tiger Podcast which connects listeners with athletes, entrepreneurs, and leaders in their space who share personal and professional stories about victory, defeat, and what it takes to crush your goals. Today, they talk about how podcasting has allowed them to continue their professions on a whole new level and how their show differs from other podcasts out there. They also talk about transitioning from one profession to another, community building, and ensuring they have an impactful podcast.

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Podcast Co-Hosts Crushing Their Binge-ability With Big Hearts With Craig Casaletto And Asante Cleveland

I am excited to bring you a great new podcast and podcasters that I met at the event we did with Athlete x Media and The Network Advisory down in Miami. We did this pre-Super Bowl event. I met these two guys there and they have a great show that you’re going to love. It’s a lot of fun. It’s called The White Tiger Podcast. I have Craig Casaletto and Asante Cleveland. They bring sports, mindset and success to their podcast. They interview great sports players, Olympians and NFL greats, obviously. They have an interesting show because they’re not just talking sports. There are a lot of shows out there that just talk sports. They talk about creating that winning mindset, achieving success but more importantly, they’re talking about the professional stories about victory, defeat and what can crush you. What can crush your goals? That’s so true of all of us here as entrepreneurs and as podcasters, there’s a lot that can crush our goals. That’s why I’m super excited to bring them to you. I’ve got Asante and Craig from The White Tiger Podcast. Thanks for joining me.

Thank you for having us.

One of the things that I’ve loved about your show and your approach is that you guys are very humble. I’m going to say that’s a rarity from many of the sports people I’ve met. It’s your strength. Right off the bat here and I don’t normally do this, I normally wait until towards the end to talk about it, but I think that’s your binge factor. It’s your personalities, humbleness and your gratefulness that makes me want to listen to your show again and again.

We appreciate that. That’s something that we truly tried to be intentional about when it comes to podcasting. As far as keeping our listeners in mind, it was never about us. It was all about giving back.

It’s interesting because your show is set up this way. Your names and pictures are not in your cover art, which is very rare in the market and area you play in. That intention is coming across in every little detail of your show.

I’m glad it’s working.

It does, because then it makes it about your guests and about the audience and what we’re going to get from it.

That’s always been the main goal is to bring on guests that their stories will provide values and our job is to help facilitate a way for them to give their stories so that our audience can hear something that will resonate with whatever they’re going through personally.

Let’s tell your story. I’d love to know how the two of you connected and decided to start this podcast.

I met Craig through a friend who had a social media marketing company. Craig was already working with him and I had just started working with him. I was in limbo with football, and Craig and our friend were in Starbucks actually talking about how I’ll be a good guest on his podcast. As fate would have it, I was actually in the Starbucks at the same time, but they were very cool about it. We did our first episode when I was figuring out if I was still going to play football or not, and I actually announced my retirement on the podcast.

You gave them quite a coup.

It was Craig who gave me the platform to do that. It was therapeutic and I wanted to keep coming back on.

It was very serendipitous as people have told us. To actually talk about having Asante on, and I’m a total believer that things do happen for a reason. I felt like that day happened for a reason. I look at it now, what we’re doing and who we’re impacting. To be a little selfish, a lot of it is enjoyable for us, because we’re students when we come on these podcasts. We learn from our guests, just as much as we like to deliver that same information to our listeners. It was great to connect with the Asante and things have been growing. From so many perspectives, it’s been great.

You have such a diverse background. Craig, you’re a former police detective. Asante, you’re a former Tigers. Miami, Florida is where we all met, but that’s where you also played a lot. You were at home there. That’s what I noticed when I met you. You were like, “I know all these people. I’m at home.” You bring the best of both for each other. You balance each other out.

We have different backgrounds, but what we realized is that we also have a lot of similarities. Going through Craig’s transition of creating a podcast from being a police detective and in my transition from playing in the NFL, to now figuring out what the next steps are going to be. Falling into this podcasting space has been serendipitous for me.

Did you have a plan for it from a business perspective?

No, and that’s where we’re a little bit different than the norm. A lot of people who have podcasts maybe are working on something else to where they’re tying the podcast into. I never felt that was one thing for us. The one thing that’s always been a constant is the fact that we enjoy connecting with people, and the value lies in the information from our guests and our experience. For me in the law enforcement field, it was about continuing that service aspect of what I used to do on a different platform and to a new community. Asante from leaving the football community and finding a new community. It was all about giving back. It never had a business side to promote a program or anything like that, which made it unique.

In its genuineness, it’s service. That comes across in your show as well. You’ve done well-over 60 episodes, you’ve almost gotten to a year. Congratulations. That’s a big deal. Has there been any funny mishaps, interesting interviews, things that you enjoyed that you’d love to share a story with us?

Miami was a big deal for us because it put us in a place where we’re in our sweet spot, which was the sports industry aspect. People that are in transition from athletics into an entrepreneurial space. It was our sweet spot with people, so it was great. The interesting part in Miami was the weather and the unpredictability of your environment. In this podcast road thing that we did, we were doing these episodes outside. The one thing we could not forecast, nor that I had any idea that we’d ever have to wrestle with, was the idea of the place that we were doing the podcast, getting pretty much taken over by bugs.

That’s because we’re from Southern California and we don’t know what bugs are.

It made me realize that you should always expect the unexpected, especially when it comes to podcasting. You have to be prepared for you never know what’s going to happen. To be honest, what happened was that we were doing these podcasts outside, which comes with challenges as it is, and then on top of it, there was a gnat infestation. Swarms of gnats were pretty much in the area of where we were. We’re interviewing these great guests and these gnats are on their face. They’re up their noses.

It’s gross. I’m itching just thinking about it.

It was tough times. If there’s anyone that has a podcast that’s reading and you’re thinking about all the different things you have to forecast for, you think about seeing your guests getting uncomfortable by these gnats falling on their face. You’re like, “Now I wanted to ask him another question, but maybe I shouldn’t because they look uncomfortable. It’s time to wrap it up.” It got to a point where we’re doing the majority of the interview sitting down and we actually had to do the interview standing up because it gave us a little bit more freedom.

First off, you guys weren’t divas about it at all. You were like, “This is great. We’re out here. This is where our location is.” Our option was record outside or record inside with this massive echo, so that wasn’t going to be good for your show. Your listeners would be like, “I can’t take it and I can’t listen to this anymore.” I was impressed by all the guests. None of them complained. We didn’t get a single complaint. It’s not like it was the location and they had a bug infestation. All of Miami had a bug infestation. They were so gracious about it. They were so good humored. I was impressed by that.

Just to add to that, it was a testament to the people that were there. It gives credit to all those people that were there that are giving back and talking and were on the panels, and were part of the podcast. Despite all of that, they were gracious with wanting to come on, talk and share their story. Kudos to them.

You had some great interviews there but who have you interviewed that touched you personally? That made you feel, “This is why I do this show.”

For me, we had a friend of mine, Ricky Miller, he is the CEO of Vodka company called Carbonadi. His stories of dealing with cancer at the time where he was beginning his company, so he would go to chemo, and then get out and go to a business meeting. His resilience and his stick-to-itiveness resonated with me personally. We’ve had a lot of guests with truly inspiring stories, but that was the one that sticks out to me the most.

It’s interesting when you get into 60-plus episodes, and a majority of them are people you’ve interviewed, it’s so hard to say one, because there are so many gems that you get out of everyone. Everyone has a unique story. That’s the cool part about it. People that are listening can resonate with people’s stories on their journey to getting to this destination that they’re there at that point when you talk to them. You can resonate to going through the struggles and so on. Everybody has different circumstances, but there are so many different things you could pick out from their story that are empowering and a ton of value.

White Tiger Podcast: The one thing that stands out for me is in this day and age, everyone sees the destination.

It’s interesting that you chose of how you were going to interview to dive into the, I’m going to call it the hardships, the things that crush you as you put it in your description. That says something about the two of you. Has that been your own experience that it is overcoming those things that might crush you that makes success?

The one thing that stands out for me is in this day and age, everyone sees the destination. Whether it’s social media or whatever it is, everyone sees where they’re at now or this picture of where they’re at now, but they don’t see the journey. There’s so much value behind that journey that you never see and we’re on that journey. That’s another difference between our podcast and a lot of others is that you have a lot of people that have success in their industries, that have a following, and they’re telling their stories based on their success as an entrepreneur, as an athlete or whatever. We’re in the process of going through it now. We’re sharing these vulnerable/learning experiences with our audience. Because our audience is learning, at the same time we’re learning. It’s a unique perspective that we have with this podcast.

Asante, what about you? Did you feel that hardship was something that you felt built into a success factor?

Yeah, for sure. More so from retiring from football, that in and of itself was a huge hardship. It’s funny that the podcast that I came on to talk about my football journey has been the new vehicle for how I’m trying to get to a new level of success.

That’s great that you found it. It’s therapeutic and success-finding its own process. I love that. This is something that was eye opening to me at the event, and it happens a lot here that I get a lot of podcasters who say to me, “I need to get this one celebrity guest on my show and my show is going to make it.” I sit back and try to hold my tongue and go, “You don’t really understand how celebrities work.” Because it doesn’t matter how high-profile they are. They don’t always share stuff. It’s not always this, “I’m going to go viral and this is all going to work out for me.” That’s the same thing that I became aware of as I was sitting and listening to some of the panels at the event, that we don’t understand the issues that are going on when you retire from a sport, when you’ve been a local hero, but not a national one. There are a lot of challenges and things that we assume that, “Asante, you must have had a charmed life because you were a football star.” That’s not the case. That struggle is real.

Most athletes end up going through it. What I noticed through my own personal experience was that the transition is the most difficult part of being an athlete. It’s the one aspect of it that no one ever talks about. You find out on your own, and everyone deals with it in a different manner. What I love most about our podcast is that we get insight into other people’s transitions and there’s value in the journey. Figuring out how one person was successful in one arena, and then what was their next step to get to this new level of success and what was their pivot? What triggered that moment for them?

I hope you find your own in the process. Craig, it’s an interesting match between the two of you. I’ve seen this again and again, because I belong to this organization called Fuel, which has a lot to do with anyone who services the sports industry in general. I see military and law enforcement tying together with sports figures all the time, especially in their retirement. There have got to be some similarities of what you go through. Is it because you had a team, you had different supports and now you’re out on your own?

Yes, 100% and it all comes back to that whole community thing. You have a community that you serve. Whether you’re an athlete or you’re in law enforcement, you have that community. It’s about giving back, having that brotherhood and being part of a team. We talk about this all the time. We’re very different, but the more that we do these podcasts, and the more that we talked to people, we realize we’re very similar in a lot of what we do. A lot of our backgrounds, whether it be athletics or law enforcement, are very similar journeys.

Some people go through transition, especially when you retire from law enforcement, it’s difficult to do something that you’ve always thought you were going to do, and then now transition to another part of your life. One word that is very comparable to both is identity. You have an identity, whether you identify yourself as an athlete or as a police officer. You’ve been part of that identity for such a long time that it’s hard to see yourself in a different space.

Time to identify as podcasters, right?

Yeah.

This is our new space. Trust me, there’s a big community here. We’ve got a lot of that going on. That’s part of how we met. There’s a podcaster network going on. There are new podcast events popping up everywhere. There’s one in LA. There will be ones in Orlando and Dallas. There are lots of that going on. Now you have a new community to tie into and lessons learned. I’d love to know some things that you found either difficult about launching and setting up your show and/or recording. What did you find was the most surprising challenge for you?

It’s when you’re learning something new, it’s very hard to gauge whether or not you’re moving in the right direction. When you’re starting something new and you haven’t done this before, you try to look for any resources to try to tell you whether or not you’re moving in the right direction. Sometimes that’s good and sometimes that can be bad depending on the source of information and what you’re getting. Another thing is growing the podcast. Being able to figure out when it’s going to grow and to hopefully extend your reach. That’s been a lot more difficult than I ever thought it was ever going to be.

You’re not alone. That’s probably the most common problem and that’s why everyone’s out there reaching out and finding other things. We talk a lot about what I call vanity metrics. You’ve got the metrics out there to say, “I have these many listeners. Look at me,” but actually that’s not the sign of a great show. That’s not the sign of great conversion and most people don’t realize that. It can only come from having done this again and again, that I can see that you, of course, are in your bubble of only having one show. You don’t have that same experience, but your show is growing. It’s growing slower than you expect and that’s frustrating.

As a new podcaster, when you’re out there doing research, you see people post numbers about how many downloads they get. You see or hear about things from new podcasts maybe the New and Noteworthy part of Apple Podcasts or these goals to achieve. It’s hard if you’re an aggressive person and you want to be out there and you want to crush it immediately from a positive perspective. You want to go out there and be the best podcast that you can possibly be. You want to do everything you can do possible, but it’s hard sometimes to swallow that pill of, “It’s going to take time.” It’s going to be a consistent, repetitive effort over and over again.

I have this metaphor, we talked about planting seeds and having a garden. You’re not going to plant seeds and put it in a garden, and next morning you’re going to walk in and see a tree planted there. It takes time. Planting seeds and watering them and getting the direct sunlight and doing it over and over again. You’re not going to see a lot of that growth that’s taking place underneath. Eventually, you’re going to start seeing growth but the growth is small. You’re not going to see a tree. You’re going to see little buds and then eventually it gets to grow and grow to develop strong roots.

I have a good friend, Michelle Young, and she’s trying to get her podcast launched. She says that even the best gardeners have a bad season. It doesn’t matter how good you are at that. It’s always up to God, nature or the universe for it to be a great season. Because more than just you planting the seeds go into that, there’s weather patterns, global warming, whatever it might be that’s going to happen, and it can change the outcome. That’s important to remember. Don’t take it personally at the end of the day, because there’s a lot that’s out of your control.

New and Noteworthy is a good example. Do not worry if you did not get on New and Noteworthy because it’s not a measure of a great show. I’ve seen shows that are fantastically at the top of the list in New and Noteworthy and a month later, no one’s listening to it. It’s a sign of a great marketer maybe. It’s a sign of something you did right out of the gate, but it’s not a sign of a great show long-term and it doesn’t lead to having something that’s worth listening to at the end of the day.

For people who are podcasters out there reading, not to get caught up in all of that stuff, one consistent thing about all the people we interview, it comes down to your ‘why.’ Why you do what you do, and when you’re worried about whether or not you can be consistent with this or whether it’s going to last, if you go back to your ‘why,’ that will keep you moving in the direction you want to go with your podcast.

Have you ever thought about binge listeners before? Has it ever occurred to you that they might binge on your show?

No.

Think about it this way, let’s say someone else retires and remembers your show because somebody was on it. He starts listening and he starts realizing that listening to your journey, and the different takeaways you’re mentioning in each episode, the questions that you’re asking and the way that you’re growing is a way for him to learn at a faster pace. He goes back to the beginning of your shows and listens to all of them. Think about how many people you could help that way. It’s the same thing for you, Craig.

What’s interesting too is that our show, if you go back to the beginning, it’s like a roadmap of growth. If you think about it, you start off in the beginning just learning. As your show progresses, you get more fine-tuned, you learn, you talk to different people. There’s a difference between episode number one and episode number 60-something. It paints a picture for people looking at it saying, “I’m seeing these guys go through this transition. I can go through this transition.” It’s okay to not be sharp at something in the beginning that’s expected. It’s nice to see these incremental growths even though it may be behind the scenes. It’s pretty cool.

For me, my growth was all in real time because we were doing a lot of episodes back to back, just me and Craig talking. I’ve gone back and listened to remember where I was at that point in my life. The growth is always steady and incremental. As long as you keep pushing forward and looking for more growth, then you’ll eventually find the success you’re looking for.

I actually have to tell you that those are some of my favorite episodes listening to the two of you talk, so don’t take that away from your repertoire of things that you do now. I understand that you’re interviewing people, you’re learning and that’s part of the process, but also you two, recapping together is an awesome mix.

Those are our favorites because we get to be ourselves. Not that we’re not ourselves when we interview, it’s a little bit more of facilitating. When we’re talking and having a good time, as a listener, you can see our personalities and it comes out in the podcast.

We don’t always set out to make a binge-able show. When we have one, that’s when we have a higher likelihood for success long-term, because it means that new people can find our show. They’ll listen to more episodes and that’s actually where a lot of the growth comes. It’s not just that hot celebrity who comes in and it goes viral because they shared it on TikTok or whatever. That’s where the long-term steady growth happens and that’s where you end up with a wonderful show that’s of great value not just to you and your guests, but to the listeners as well.

We both believe in that. It’s more important to develop those good roots. It’s not about the viral thing. It’s not about the vanity. As far as us, it’s about the service and giving back and being a student for ourselves, because we learn every time.

The White Tiger Podcast

Living in that place of learning. Let’s talk about some learnings, because that’s a key factor we like to go over on The Binge Factor. We like to talk about what it takes to do some of these five things that make a show. What are some of the best ways you have found to book great guests?

A lot of times, we’re using our personal network. We will get invited to something and we’ll meet a person who has an interesting story. We’ll invite him on to the podcast. From there, we’ll ask, “Do you know anyone else that you think would be a fit to come join us?” From there, a lot of our guests have been booked organically. Then we got to a point where we started having people reach out to us, which was a new situation.

A good tip too is over-deliver for your guests. It’s not about what they can do for you, but what can I do for them? They become a part of our podcast family. I always tell them that, “Welcome to the White Tiger family, because you’ve been on the podcast, now you’re a part of it.” Whatever we can do, whether it’s a promotional thing and so on and so forth. There are going to be some guests that promote your podcast and they’re going to be some that don’t do it as much because of their schedules and they’re busy and so on, but it’s okay. It’s not about that. It’s about giving back to your guests. It returns itself tenfold.

What about some best ways to increase listeners? Have you found a listener outreach that’s working for you yet?

The big thing too is network. The network is your net worth is such a huge thing. Because with the people that you interview, and you’re getting connected with their audience, and then they’re sharing your podcast with their audience. Their audience is enjoying what you’re doing and then they’re sharing. It branches out like the branches on a tree. You start with one and it parlays into a lot of other things. Have your guests share, whether it be on social media or through their own podcasts or their own thing. Give a shout out and share what you’re doing.

How do you encourage engagement with that community that you’re building?

A lot of what we do is social media based. We do a lot of stuff with social media reach out and we’re very personal when it comes to the platforms that we use. That has been a good way to connect with the people that find our show or the people that have been our loyal followers.

Because you’re really there.

We answer your questions and we do care once you give back. That’s one other thing too is thanking and making an intentional point, because you mean it to thank your listeners. Thank them for their time. That’s a resource they can’t get back. They’re dedicating that hour or 30 minutes for their commute or whatever it is. They’re not getting that 30 minutes back. We are very honored to be able to get that from our listeners, and we’re going to do whatever we can take to say thanks.

What about producing in a professional way? Did you set out to have a production plan? Did you use a special equipment? Is there anything that you did that you said, “I want to do this,” in an intentional way?

All I could say is that I have a Master’s degree from Google University. I’m good researching stuff on YouTube. To be honest, we’re winging it for the first good portion of episodes. Probably like any new podcaster, you try to find a resource that seems genuine and valuable. You cannot not find them. They’re all over the place if you want as far as equipment, technology, programs to use. You learn and you do, then you learn from the next experience. That’s the best advice I could give as far as the technology side of this.

The equipment has grown and changed.

You started with something and then you shifted over time yourself.

I bought some stuff, I sold some stuff. We bumped up our gear. We got some things on the back burner we want to upgrade too. It’s always a constant process.

We have a whole bunch of episodes we’ve done on equipment and there is a set of podcasters who come in and they overbuy. They don’t realize that sometimes the professional equipment in the wrong environment doesn’t work well. They should have gone for the cheap thing to begin with and it would have been actually better for them. There is that thing over time. You’ve got to know what your show is, what your environment is, get used to that and then upgrade the equipment to the right thing.

One thing that I’ve learned is that the most expensive equipment is not necessarily the best equipment. It’s easy to do some research and to see other big podcasts out there using certain microphones and certain things, thinking it’s going to best suit you. That is not the case, at least in my experience, I found that you can get some good quality out of some not as expensive equipment, microphones and whatnot, and produce a show. The value is in the content. You do obviously want to make sure that the audio sounds correct and it’s pleasurable to listen to from an audio perspective. You don’t need to go out and buy the top of the line stuff. The overbuying thing I could totally see.

What about ways to monetize? You didn’t start out with a business plan, but you’re in it almost a year. Are you thinking about what that looks like for you?

This has been a new focus. After the Miami trip, it’s been like, “How can we grow this in a way to where we can keep maximizing our reach?” Now, we’re finally getting into that.

Because we started this with not a business mindset as far as funneling people to a certain program or certain thing, it’s weird to actually think about making money podcasting. When you think about the time and effort, and a lot of things people don’t see that there’s a lot of behind the scenes stuff when it comes to posting stuff, whether it’s editing podcasts. It takes a ton of time, and when you don’t know what you’re doing, it takes double the time. It’s hard. The monetizing thing has become almost a necessity to keep the wheel turning. We have more of a focus on that now, but we’re still newbies in the game.

It’s also a consideration at your stage like, do you go for the advertising model? Do you do something that’s more event focused on your own programs? Does that interest you? It’s a decision.

It’s a lot more difficult than many people would think. It’s hard because it’s hard to ask your listeners for stuff. You’re used to giving, it’s hard sometimes to ask. We often find that we’re two guys that don’t like to ask for anything. It’s hard to ask for favors. It’s hard to ask people for things and it’s hard enough sometimes to get people at the end or the beginning of a podcast to say, “Can you subscribe? Can you leave a review? Can you rate our podcast? Can you share it with someone that you know will get some value out of this?” That sometimes is hard. For anyone that’s reading who is a podcaster and you’re thinking about monetizing, do not feel guilty that you want to monetize or that you want to bring some value back to your podcast. If you can take whatever you’re getting out of it and funnel it back in to create more value, then I say go for it.

You guys are mentioning being on social, what are your favorite social channels? Where are you? Where can we find you?

Instagram is the main point of focus for us. It’s been the most fun way to reach out to people and it’s engaging. Everyone’s on Instagram.

You guys are also in TikTok?

Yes.

That’s an unusual choice. What made you guys decide?

I have this infatuation with Gary Vee, just like everybody else does. Asante and I were here in Southern California and we went to ComplexCon, which is in Long Beach. For those sneaker heads and streetwear guys, gals out there, you know what ComplexCon is. We were there as fans, but Gary Vee was there and he was representing K-Swiss, a sneaker line, and we had an opportunity to talk to Gary. Asante had this unbelievable sit down with Gary, which was unbelievably awesome. We got a chance to talk. Gary’s a big proponent of TikTok. I love his content and I take away the nuggets that he gives out, “We want to expand and we want to try to reach out to as many people as possible, how can we do it?” “TikTok is an avenue to do that.”

That’s the thing, Gary masters a program and moves on to the next thing that’s hot. He’s always on that tipping point of what’s hot and also, he’s such an influencer, that he also can make it hotter. That’s also something in and of itself. This is one of the little things. You guys mentioned Instagram. Instagram TV is highly underutilized, especially by podcasters and videocasters. Gary Vee is one of the few who’s constantly there. He has translated that into huge sales. I’m a little critical of sneakers. I think they’re ugly. I’m a designer and I’ve been known to call out sneakers, that is ugly sneakers. I would say that to his face. I’ve met him before, but it is. It’s the case, it’s not my cup of tea, but there are lots of people on Instagram who want to buy them and they’ve done that because he’s been able to parlay all of the content he creates there. He’s one of the few who utilize his Stories and Instagram TV well. Some of those things that are a little harder to grasp and understand than just my posting a picture up.

White Tiger Podcast: It’s not about what your listeners can do for you, but what can you do for them.

As a podcaster too you think, “I have this audio content. What else am I going to do with this audio content?” You could utilize it in so many different ways and that was part of the learning process, realizing that you can repurpose this stuff. Gary is a proponent of repurposing your content. You can repurpose it as a podcaster in so many different ways, whether it be transcribing your episodes or putting them up on different platforms and using Instagram Stories and TikTok and other stuff. It’s been great.

What’s next for you, guys? Where’s White Tiger going to be?

We will be doing more events. We’re starting to do live shows. We’ll be at a coffee shop.

We got a collaboration that we’re doing with Philz Coffee here in in Costa Mesa, California.

I know Philz, that’s awesome.

We’re going to be appearing there because they’re great people there and we love what they’re doing and their coffee. They’re cool with spotlighting some cool local people doing some cool local things. We’re part of that. For us, the sky is the limit. We want to have our reach grow. We’d love to have our audience grow, so we can impact more people get more involved in the sports mindset success industries, and deliver more value to people.

You guys are well on your way. Everyone reading out there, The Binge Factor is proud to get to know The White Tiger Podcast, get to know Asante and Craig. These are a couple of guys who are building a great show from the ground up, cranking it out every day and crushing it in a good way. Think about how you can create a binge factor just like they have. Think about how you can create one that’s humble, has great learnings and progressive as you move through your show. That’s what’s going to attract the right listeners who are going to come and binge on you again and again. I’m Tracy Hazzard from The Binge Factor. I’ll be back next time with another podcaster for you to learn from. Thanks.

Don’t miss Tracy Hazzard’s Authority Magazine article about Craig Casaletto & Asante Cleveland too!

 Important Links:

• Athlete x Media
• The Network Advisory
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About Craig Casaletto & Asante Cleveland

Former Police Detective, Craig Casaletto partners with NFL Veteran, Asante Cleveland to bring their listeners conversations about sports, creating a winning mindset and achieving success. The White Tiger Podcast connects you with athletes, entrepreneurs and leaders in their space who share personal and professional stories about victory, defeat and what it takes to crush your goals.

Facebook Link: https://www.facebook.com/thewhitetigerpodcast/

Instagram Link: @TheWhiteTigerPodcast

YouTube Link: https://www.youtube.com/channel/UCIuphEbN3zTNv3rS0sCyWug?view_as=subscriber

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