TBF 69 | The Lisa Pezik Show

 

The Lisa Pezik Show is not about Lisa Pezik, but it is sprinkled with enough interesting anecdotes, stories and bits of daily life that make it a highly-relatable podcast for its audience. With being relatable comes trust and with trust comes bingeability. The show’s host, Lisa, is an international Amazon bestselling author, business strategist and worldwide speaker. With her husband Eric, she runs Infinite Design House, an agency that specializes in DFY services for branding, content creation, funnels and websites. Tracy Hazzard gets her on the show to demonstrate what makes Lisa’s eponymous podcast something that other podcasters should take cues from. Stick around as Tracy reveals Lisa’s ultimate binge factor!

Watch the episode here:

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Little Stories In Your Show: How to Energize Your Podcast With More You Featuring Lisa Pezik of The Lisa Pezik Show

I have a client now, but it was funny because she came across and got booked on my show before she became a client. She says to me as I’m doing some final booking and I had to move her appointment, that she’s a client. I was like, “How did I not know this?” Sometimes our businesses start to get big that we don’t even realize all the people who come across our desk and who we’re helping. We will try not to discuss that because I like to bring you people with who I don’t have a lot of exposure. That’s the great thing about it, is that it was my first chance to take a look at Lisa’s show.

I have Lisa Pezik on the show. Her show is called The Lisa Pezik Show. I get to take a listen, take a look. This is a great insight. I don’t get to do this with every one of my clients. For me, this was a big treat because I know that she’s going to listen to my advice. Lots of you don’t and that’s okay. You take the diamonds, take the things that will work for you, but she chose to work with us, which meant that she did want my input. Here we are. I get to not only talk about our show but also rave about some of the great things that she’s doing that you can model as well. I also get to give her some pieces of advice to help her move her show to the next level. If you stay tuned afterward, I will give you a couple of tips as well as some things that you can try.

Lisa Pezik is the number one international Amazon bestselling author. She’s a business strategist, a Thrive Global author, a worldwide speaker and a nurse who takes your business online with excellence. Her strategies and systems help customers connect and become clients fast. She studied under the world’s best, such as Brendon Burchard, Bo Eason and Roger Love. The audience says that Lisa has fiery inspiration, contagious energy, and to-the-point strategies. Lisa and her husband, Eric, and their team specialize in done for you services with branding, content creation, funnels, and websites with their agency, Infinite Design House. They also offer SEO blogs, social media, and lead generation with their mid sales booster program. They do all the things you don’t know how to do or don’t want to do in the online space. I’m glad to welcome Lisa Pezik of The Lisa Pezik Show.

About The Lisa Pezik Show Podcast With Lisa Pezik

Lisa is a Business Strategist, #1 International Amazon Best Selling Author, Thrive Global Author, Worldwide Speaker, and RN who takes your business online with excellence. Her strategies and systems help customers connect and become clients, fast

She’s studied under the world’s best such as Brendon Burchard, Bo Eason, and Roger Love, and audiences say Lisa has fiery inspiration, contagious energy, and to-the-point strategies.

Lisa, her husband Eric, and their team specialize in done for you services with branding, content creation, funnels, and websites, with their agency Infinite Design House. They also offer SEO, blogs, social media, and lead generation with their Sales Booster Program. They do all the things you don’t know how to do or don’t want to do in the online space!

Lisa, welcome to the show. I’m glad to have you here.

Thank you. I’m excited to be here.

You’ve got well over 160 episodes. You’ve been doing this awhile. You have a marketing business. This is one of the things. You and I are done for you people. How do we find the time? How do you find the time to keep going with your show?

The number one thing is I genuinely love it. It is my favorite way to share information, connect with people and have amazing guests. I love it first off. Second off, I find that I have to schedule it. If it’s not in my planner and it’s not scheduled, something else will fill that time. I block it off every Monday to fill my episodes at a certain time and every week that’s how it gets done. It’s an important piece for me. It brings much into my business and my life that it’s always on the calendar to do. It’s another one of my to-do’s that I love.

For those of you who haven’t listened to her show yet, The Lisa Pezik Show has a lot of solos. You’re giving advice out there. You’re making an appointment and keeping it with yourself. That level of accountability with yourself is important.

It’s a bit of a rehearsal sometimes for me. In the stage that we’re in, I’m not able to be speaking on stages, but I am speaking online, summits, and those things. A lot of times, I’ll test out my stories and material to feel how it comes out of my mouth. When other people will say to me, “I love that story. That resonated. That one tip you gave me changed my whole thought about something,” then I know I need to use that at a later date because that resonated with someone.

We’re testing out material like comedians. When did you start the show?

I was in a brand-building course with fellow peers. I was digging into who I was as a human being, what my purpose was and what I wanted to do in this world. Once it clicked for me, it was all about not giving up, blazing your path, almost an underdog story. When everything is against you to be able to do what you want to do, but you don’t quit and you find a way to make it work. A fellow peer who was already doing podcasting services, setting them up for people said, “You need a podcast.” I thought, “I have no idea. I would love to have a podcast,” but I thought this podcast was like a roll out the red carpet and the celebrities speak on these things. For me, I felt like I’m afraid to put that out there to everyone. She said, “No, your message is too big that it has to be out there. I want to try out setting up the process for people. Would you be willing to get on, to be my guinea pig and we’ll do it together? At the end of the day, you’ll have your podcast up and going.”

You had a lot of people who came through that model. That’s where The Tim Ferriss Show came from. He went on somebody else’s show. He did six episodes and said, “I like this,” and decided to spin it off and do his show. It’s a great model to test that out and have that process of working with someone else and then saying, “This is right for me.”

TBF 69 | The Lisa Pezik Show

The Lisa Pezik Show: We do business with people. Even if it is a big brand, we want to know the company story. We want to know the “why.”

 

It was up. By the end of that day, it was ready to go. I never looked back and started filming episodes and off we went. I didn’t know that I was going to love it so much until I got in and started doing it.

That makes a lot of sense as to why you’ve kept going for long. What has it done for your business?

It is many things. The best feeling is when someone gets on a call with me because they want to hire our company or me. They say, “I feel like I already know everything about you, how you run your business, how you treat your clients, what’s important to you, what you’re going to do for me, your family. I feel like I’m your friend that I know all these things about you. I want to hire you. Will you work with me?” They’re like, “I’d binged the last six episodes. In the last three weeks, I’ve been listening to your podcast.” It’s not even selling. It’s the easiest way when people are already coming and saying, “I want to work with you.”

The podcast does the work for me. I don’t even get on to sell on a podcast. I get on to do that, to share what’s working for me and a-ha moments. That’s what gets people to work with me. They see the generosity of what I want to give and that attracts people to want to come and work with us. It’s been a huge filler in our business and to get the right clients, because if they take that much time to listen and digest everything, I know they have the work ethic. I know they’re in it and it matters to them. To me, it tells me they’re a great client that I want to work with.

Your husband is your partner in the business, but you don’t have him on that often. How come?

Sometimes he will get on if I beg and plead. He likes to be behind the scenes, but when he gets on, my audience loves it. They love the dynamic between us. If you haven’t noticed, I’m very high energy and he’s quiet.

Have you heard of my show with my husband? We must have a symbiotic relationship between our two couplehood because it’s the same.

He’s reluctant to get on, but when he does, they love it and it’s great. He started to come out a little bit of his shell. He always says that I don’t let him get a word in edgewise. I’m getting better at shutting up and letting him get that word in edgewise. He prefers to be more supportive and behind the scenes. He’s one of those guys that doesn’t say much, but when he does say something, it’s profound and amazing.

You’ve got to have him on to talk about those important subjects. I’m going to ask this because this is a question I get all the time. How is it to work with your husband?

It is awesome. We are one of those couples that love to do everything together. We have a six-year-old. We love parenting our little guy together, growing our business, do traveling and doing all the things that we love to do. It didn’t come together like that right away. I was taking clients, coaching, working on video coaching, story coaching, and content coaching while he was looking after the tech side, the marketing side, design and coding. We started out working very separate and it wasn’t until we were at a mastermind event. We were debriefing later in the day. We were sitting down and having a craft beer at the restaurant together, talking about our business and our life.

The more that you can share your story and bring people along on your journey, the more they can connect with you. Click To Tweet

We said that we want to lead from the service. What are the course and the path that the entrepreneur or the business owner takes? We’re like, “The first thing you need is content, video, something to sell, and connect with people, then they get stuck on the technology and they don’t know how to bring it to life.” We looked at each other and went, “Why are we not doing this together in our business?” It’s funny how sometimes the answer and the solution can be right in front of your nose and you don’t see it.

We had to get out of our day-to-day environment, get in with our mentor, have this session, and have the time to sit and talk about what we want together. It was an intimate conversation and that’s where our whole business was born. It’s great because we were a good team in the sense that we communicate well with each other. We complement each other on our strengths and we never try to one-up each other. We work and partner well together.

That came across in the episode that I heard you two on. That’s why I wanted everybody to read that. This is something that I wanted everyone to learn is that you weave your personal life into your episodes in an interesting way. It’s not, “This is all about me. This is all about my story,” which you would think by the name of your show that the show is about you, but it’s not. There are some interesting little anecdotes, stories, day-to-day that creeps in, and you hear little bits about your son that we can all relate to. That relatability is important. It’s not your binge factor, however. I’m not revealing that, but it is something important. A lot of podcasters out there struggle with, “How much do I bring in my personal and how much am I in this authority? I’m giving these lectures, topics and conversations. I’m keeping the personal separated.” You do it nicely and weave it through. Is that authentically you or did you do that on purpose?

I believe that we do business with people. Even if it is a big brand, we want to know the company story. We want to know the why. We want to know what makes that person or that company thick and I think that’s that humanist piece that we forget. That we all have struggles, successes, wins, hit roadblocks and barriers. The more that you can share that and bring people along in the journey, the more people can connect to you. I feel like a story is what opens people’s ears. Sometimes when you’re the authority, you were successful and you have what someone wants or you’ve accomplished something, they see you as us versus them. They see you up on this mountain, then they feel like they’re at the bottom and they’re never going to get there.

When you share those vulnerable stories or those a-has that you have, you’re at the bottom of that mountain. Maybe you’re only 1 or 2 steps ahead lending out your hand, saying, “I will take you to the top with me. I will take you where you want to go.” I feel like teaching falls flat if you don’t have a story that gets their ears open and their hearts activated and getting them feeling something so they want to take that journey with you. Stories are weaved into everything because I feel like that’s what we do when we’re at weddings or having a glass of wine with our girlfriends or sitting around at a campfire.

Stories don’t have to be this gigantic why. Sometimes it’s these little anecdotes about the crazy stuff that our kid did. That helps everyone relate. You do that well in your show, Lisa, and that’s part of its success. It’s not its only success. Let’s talk about your binge factor. Did you know you had binge listeners and did you ever think about that beforehand?

I didn’t, until people started saying to me, “I can’t stop listening. I love these episodes. I couldn’t wait for the next one.” Those sales calls were, “I’ve listened in the last 3 or 4 weeks or the last 20 episodes.” I always thought it was because yes, the story, but then I like to give people steps, think about this, journal about this, go and change this. Have you looked at this? Reach out to this person? I feel like it can also always go the other way. You can give people a lot of motivational stories, hype them up and make them feel something. When they put their butt in the seat and they have to go and do the hard thing, if they don’t know what step to take, they’re not going to go and do it.

I always like to marry a story with actionable steps. I do think I bring a certain energy that is contagious. A lot of people say, “If I’m having a bad day or somebody ticked me off, or I’m feeling stuck, getting a dose of your energy puts me in the right direction.” I love life. I love teaching and serving. I love speaking. People feel that love through the screen and through wherever they’re listening. They feel that energy and that love.

These things are true. You have great energy on your show, actionable content and things that they can take action from. These are important and they’re great models for how to create a great podcast. You’ve got a lot of that going on, but the ultimate binge factor you have that sets you apart from others, that creates that, I’m going to call that model of a successful podcast that can lead to binge listeners who become clients. That’s the model of your show. It’s a lead generator for good prospects to come through.

TBF 69 | The Lisa Pezik Show

The Lisa Pezik Show: When you have a message, a mission and you take action, people want to support it.

 

That is that you’ve created a trust factor through your generosity and benevolence. We talked about that. Your generosity of giving content, giving action items, giving stories, giving of your time on the show is demonstrating to me that you care about my success and I don’t even know you yet. When we look at that model of it, you’ve overcome the number one problem people have with the sales process. I’m not sure if you’re going to do what you say you’re going to do. With that generosity, integrity, you’re building a high level of trust quickly. That’s what you’ve done with your show. That truly is the reason people keep listening but then reach out to you and decide to sign up with you.

It’s beautiful to know that you have a place that you can share, impact people and get in front of people. It’s that little ripple effect that is everything.

You’re on a path to keep going 500 episodes in your future. I know it seems daunting, but you could do it. Let’s touch base with some of these difficult things that happen. When you were launching your show, you had some help here, but what did you find the most difficult thing or the most stressful thing for you?

I jumped first and figured it out later. It was that casual, “You should have a podcast. I’ll help you set one up. Will you be my guinea pig? Let’s do it,” and then it was there. It was live. I’m such an action taker that I’m like, “If it’s there, then I better do something with it.” I was shooting all these episodes and I was about 30 or 40 episodes in. Someone said to me, “We see your content is fantastic. It’s good, but your audio sucks. What microphone are you using?”

I was like, “Am I supposed to be using a microphone?” Another 20 or 30 episodes in, people were like, “Your sound quality is fantastic, but you don’t have an intro or an outro. Have you heard some of the other intro, outros?” I’m like, “No. I’m supposed to have one of those.” We went down on intro and outro, started repurposing the content and putting the video on YouTube. Someone said, “Your setup is great, but your lighting sucks. What are you using for lighting?” I was like, “I’m supposed to be using lighting?” All these things, I didn’t research how to look good and sound good. I was always about the content. I was going like, “If I put out good content, people will come.” I was naive. I lived in a little podcasting bubble. I didn’t know about all the other ways that up the production quality.

You should be grateful that people reached out and said something to you because it allowed you to pivot, to keep moving forward, and to keep improving our show, which podcast listeners are forgiving. That’s the wonderful part about them.

I changed my graphic. I had ten people reach out to me and like, “I love your new cover graphic. It looks amazing.” I’m like, “That was quick. People are paying attention.” People were not shy to help me. That’s the thing when you have a message, a mission and you take action, people want to support it. They’re generous. They’re willing to say, “Get a Yeti mic, a ring light, an intro and outro. Go and talk to Tracy. Talk to people that can help you.” People are generous to help, which is great.

One of my favorite parts about the podcast is the community, how generous they are and they want to give back. Let’s talk about your five things. We want to hear some of your best ways because you’re a digital marketer. You’ve got some skills. You are behind this. I’m curious to learn from you and so are my readers. You don’t have guests often. We’re not going to talk about guests. What is your best way to get great topics?

I like to keep a pulse on what’s going on in the world and where people are at. I’ll take a spin on what’s going on in the world, in the country, Coronavirus, the pandemic and the election. Not diving into talking about politics or giving medical advice, but how are you feeling? How is this impacting your headspace day-to-day? Putting myself back in that person’s shoes where I was many years ago when I knew nothing, knew no one, but have this massive fire inside me to make a change in the world. I put myself back in that beginner newbie. Whether that’s new in business or a new level that you want to scale to, or new doors that you want to have open, you might already be super successful, but you want to now go in this new direction or you want to go and do something bigger and you’re like, “Where do I start?”

I always start by taking a pulse on what’s going on in the world and what’s going on in that person’s head in the day-to-day. The second thing is, “What’s important to me?” I never asked myself that question in the beginning. I thought, “I’m in marketing. I should be talking about social media or webinars.” I have this laundry list of what I felt I should be talking about. I got to a point where I was sharing it and it was going over well, but then I started asking, “What is important to me? What message do I want to share this week? Even if I had it slotted in that I was going to talk about social media, maybe I wanted to talk about something completely different because it was all my heart and it was the message that I wanted to share and it was something that happened huge for me.”

Don't take the 'you' out of your podcast. Share what's on your heart and what's important to you. Click To Tweet

We forget to ask that question, “What do I want? What’s important to me?” When I started doing that, people started coming back to me and saying, “That was an amazing episode. You were different. I felt something different from you.” I said, “Yes, because I wanted to talk about that. That was in my heart. It was important to me.” We do get in that service mindset and be in their head and give, but it also is an outlet for us to share our creative juices, our a-ha moments and things that matter to us. You are a part of your podcast. Don’t take you out of it. Share what’s on your heart and what’s important to you.

I always ask myself that question, “What I’m sharing this week, is that in alignment with the message that’s important or pressing for me?” That’s another way that I pulled good content. The other thing is I’m a big nerd in learning. I’m always tuning in to summits, reading personal development books, and watching what top people in our industry are doing. I’m in a few masterminds where I have meetings and things. I’m always taking a spin on what was taught to me, how I’m implementing it and sharing it. Even if people aren’t paying to invest in high-level masterminds, my audience knows that I do and they can almost get that insider and pull back the curtain.

To get some insights from her.

I’m in the show, “She went to Brendon Burchard’s event. She’s with Bo Eason. I wonder what he was teaching.” I’ll share how I’m spinning it. I’m cognizant of not sharing their intellectual property but, “This was a big a-ha I got from this teaching. Here’s how I’m going to implement that. Here’s what I’m doing differently in my business and my life.” I’m always staying relevant and staying current with what’s going on in our industry. You have to do that. You have to stay current in the industry that you’re in because things are changing quickly right before our eyes.

What about how you’re increasing listeners?

I share it everywhere. The audio goes to iTunes and all the platforms, my video goes to YouTube. It gets repurposed in my weekly newsletter. The audiograms and the graphics get shared on social media. If I have a great guest that knocks it out of the park, which most of them do. They’re amazing. A lot of times, I’ll even do a throwback episode where I’ll reshare something great. I have the podcast on my LinkedIn. I put it everywhere that I can and tell people that I do it.

Anybody new that I meet that I think is a great person, I offer to have them on the podcast and then they’ll share it with their networks. It’s like that six degrees of separation and everybody knows everbody kind of thing. I talk about it everywhere I go. I have great people on and they share it everywhere they go. At first, it was like, “The podcast is this thing that I do.” I didn’t feel like it was a noteworthy thing. Now, I’m like, “I have a podcast. You should listen to it.” I tell everyone about it.

It’s the number one thing that I always say to my clients when I hear them out. Sometimes I’ll be at a virtual event, they’ll be speaking and I’ll be typing into the chat, “You forgot to tell people about your podcast. Here’s the name of the show and here the link.” I’m like, “How do you forget to do that?” It’s important in increasing listener builder and you need it.

Another thing in my business is I get a lot of people that ask if they can pick my brain. I always kindly decline and say, “My brain is expensive. I have a wealth of knowledge. You can book a strategy call with me and we can get on.” If they say, “No, I’m not at that level yet.” I’ll say, “Go and listen to my podcast because I can guarantee you that the answer to your question is most likely in one of those episodes.” If they say to me, “My question was about sales.”

TBF 69 | The Lisa Pezik Show

The Lisa Pezik Show: Sometimes we don’t get the answers because we never ask. We have to let people know that we’re listening.

 

I’ll be like, “Go listen to episode 142,” or wherever where I talked about sales training or I had a guest. I use it as generosity, even if they’re not going to invest with me or they’re not ready or they’re not a right fit, I can still answer their question. It can still be found somewhere in my podcast or I can direct them directly to an episode where they still get the answers that they need, even if they’re not investing. Most times they listen, they get their answer and then they come back around because they hear the episode and they want to work with us.

How do you produce like a pro? I like to ask you about it from the pre-production side of things, not the post-production because that’s all handled for you. You’re not dealing with that as much. How do you continue to make it a professional show?

I’m intentional about the structure and you would never know that because the show sounds very flowy, whether it’s myself speaking or I have a guest on. If I have a guest, we don’t structure it, but I have been able to flow it through story teaching or that’s how I always open with what I’m talking about, why it’s important, why they should even care because sometimes people are drive-by podcast listeners. They’ll tune in for the first 20 or 30 seconds or the first 5 minutes and decide whether they want to stay or not. I always hit them with, “I cut right to the chase. Here’s what we’re talking about. Here’s why it’s important. Here’s why it matters. Here’s what it’s going to change in your business and your life,” then I hit them with a good story.

I’m intentional about that story that I tell and the same cutting to the chase because sometimes with storytelling, you can hear people go on and on for 20 or 30 minutes. I’m intentional about a to the point and an impactful story. I then dive into the teaching. I always go over some objections because I find that people know why it matters and they hear this great story. They know the teaching and what they have to do, but then they go, “Yes, but I can’t. That’ll work for you, Tracy, because you can, but I can’t.”

I call those the “But Tracy” moments. In my show, I invariably will hit this point and go, “I know you’re sitting back and you’re saying, ‘Tracy, I can’t do this because,’ or ‘Tracy, this won’t work for me.’” I say that and that’s the key factor.

It’s another opportunity to teach, to be generous, to overcome that objection and to tell a story. If you’ve got one where you were in their shoes and you had that same thought or roadblock arise. It’s another opportunity to develop that trust. I always like to end it with motivation. Many times, gratitude and motivation. We love it when people say to us, “You did a good job. Thank you for doing that for me.” I always end with, “Thank you for being here. Thank you for listening. Each one of you, I’m thankful because there are many people you can listen to and many places you can be, thank you for still being here with me.”

It’s always that gratitude and then, “Everything I said, you can do it because and this is why I know why.” A little bit of that somebody who’s nudging you up that hill, sometimes we need that push or that nudge to say, “I believe in you. I believe that you can do this.” I always end with that gratitude, celebration and motivation of like, “I got you. If you’re not there, keep coming back, keep listening, keep tuning in. I’ll be here every Monday in the seat doing this thing. Keep coming back.” That believing in people and saying thank you to people goes a long way.

To all of you reading out there, do you see why I made her talk about that pre-production side? It’s because her structure is important. It does come through in the professionalness of the show because it’s a consistent way in which she has every single episode structured, but it doesn’t feel constrained by it. That’s the best way to do it. This is why you’re going to want to listen to the show. You’re going to want to check out The Lisa Pezik Show. Lisa, encouraging engagement. You said you get people who comment back to you, but how do you encourage that?

In social media or about the podcast?

In social media, with your clients, in the community or whoever you are getting to listen to the show.

Don’t wait until you get better to share your story. If you don’t start now, you will never get better! Click To Tweet

Throughout it, I’ll say, “If this is resonating with you, let me know. If you’re going to do something different, let me know. This has been the hardest thing for me that I’ve struggled with when I’ve been here, what’s been the hardest thing for you?” Sometimes I joke and I say, “I’m going to keep coming on and talking about what I want to talk about unless you tell me differently.” All of the content that I put out, I always say is moldable and flexible.

If someone comes to me and they’re like, “I’m stuck on this,” or it’s a theme that I constantly hear, I’ll do a podcast on it. If it’s something with my current clients that pay us, I’ll say, “I had five meetings this week and this same thing came up in every single client. This is a theme that I’m hearing, here’s how we overcome this.” I let people know that I’m always listening and they can always email me or comment or tell me whether it’s resonating or not, they have a question or not, whether they did something different or not.

It’s like, “Let me know,” tactic.

Sometimes we don’t get the answers because we never ask. We have to ask. When someone does give you that feedback, talk about it. Say, “Jane had this great question. Diane asked me this thing. So-and-so posted on this.” When they hear, “She listened. She made a whole episode about my question. She answered back.” That encourages people to keep sharing, talking and keep that engagement going.

The last ones of our tips are the best ways to monetize your show. Sometimes this may be how you look at it as a return on investment for your time. Not necessarily making ad dollars on your show or anything like that, because your show is not like that. How do you look at that from a return on investment and monetization strategy?

I’m in it for the long haul. I play the long game and I know that it’s that piece that I can direct people to get those quick wins and to learn all about who I am as a person. I know that if they tune in and they listen, that they will come around. Even if it’s not them, I’ve had many referrals. People saying, “I listened to Lisa’s podcast. She can help you.” Many times people have been referred to me because someone has listened there that is like, “It’s not for me. I don’t need your services, but my friend, Joe does. I told him to listen to your podcasts and come talk to you.” They pay it forward. It’s either knowing that they’re going to binge it and come around the referrals, come from it.

It also shows that you follow through with what you say you’re going to do, you’re walking the walk and you’re committed to something. When you’re committed to it, other people will be committed to their part and they know you’re not going to bail on them. They trust you because you are there doing the hard thing with them. There are days where I’m like, “What am I going to talk about now? I have this on the list, but I don’t know if I want to talk about that.” There are days where my six-year-old has a nightmare in the middle of the night where I’m like, “I’m tired. I have a zombie podcast and my twelve cups of coffee.”

I don’t disappear. They see that every week, the podcast comes out. The one time I remember I wasn’t feeling that good. I was like, “I’m sorry if you hear me cough or have a little bit of a sniffle. I’m not feeling good,” but I’m like, “I’m here and I want to spread this message to you.” I don’t ever try to be something I’m not. I’m always authentically showing up in this space or I’ll share to them. I’ll be like, “I am going on three hours of sleep because my little man had a nightmare.” I’m a human being. I’ll share what’s going in my life and that lets people let down their guard about the things in business that we worry about.

“Am I going to make my return on investment? That’s a lot of money. Are people going to laugh at me? Are they going to think my idea is stupid? What if it bombs? What if my launch fails? What if no one buys my stuff? What if I’m not good enough? What if someone criticizes me?” All those demons that we worry about when we share the realness of who we are and we let down our guard, it lets them let down their guard and then you can get somewhere when you’re creating and working together. It builds a lot of trust, and I know trust and generosity always comes around in one way or another.

TBF 69 | The Lisa Pezik Show

The Lisa Pezik Show: Trust and generosity always come around in one way or another.

 

They lead to that monetization flow without you having to think about it along that benevolent service line. That’s why your show is working, Lisa. I’m glad that you pointed that out to everyone. The last thing I want to talk about before we go here is that you’ve got a done for you service. You’ve got a company that has all of these comprehensive things that you do. Tell us a little bit about that, but also tell us why done for you has been important to you in your business?

I believe that people are at real decision fatigue. They’re tired of learning. We want to do. We don’t want to spend a year learning about how to create a course or a membership or how to get a website up or how to have a funnel. We want to have it done and do. A lot of times, one of two things, either the ego gets in the way and we’re like, “I can do it. I’m not going to pay someone else to do it because I’m capable.”

It’s nothing to do with your capability. You are smart and resourceful. If you sat on with Kajabi help or whoever the provider’s help is, in a day, you could probably figure it out but that’s a day that you weren’t staying in your lane doing the things that only you can do in business. Doing the things that bring money into your business, bring impact into your business that light you up and you genuinely want to do. Done for you allows you to stay in your lane. It allows you to let go of your ego. It gives you time to connect with people to take a day off if you need to and rest and recover, which entrepreneurs don’t know how to do.

I came from that. If I wasn’t working, I was afraid of not making money. If I wasn’t doing it, I was afraid the business was going to stall and die. I would burn myself out all the time because I was doing everything. I couldn’t relinquish control. I had this mentality that if I did it all, it would all be okay. If I trusted other people, it would all fall apart and that’s not true. When you find a done for you service that is prided on excellence and communication as we are and treats your business the way our business is. It’s an extension of you. We are co-creating together. You can trust, breathe, sleep, let go and do the things that you love to do, which for most people are talking, speaking, coaching, connecting and networking. We want to be around people.

When you’re stuck writing email, copy and linking things, it takes longer sometimes for people. They are like, “I have all these ideas in my head, I just don’t know how to get it on paper, mold it and morph it into something sellable and works.” A lot of times that’s the curse of the creator is they have many ideas. They want to create many things and go in many different directions, but they never get there. I help people reign in on their strengths in getting that sellable product. We take them through every step from the creation, to the design and to all the technology. We will teach them if they want to know, but most people are like, “God, I don’t even want to know anything about any of that. I’d rather do something else.”

In my done for you, the thing that I would love to beg my clients to do a little bit more of is to participate in the process a little bit more, like show up to an occasional coaching call. It doesn’t have to be like every single week, but show up once a month or so, because I love to be able to touch base with you and help keep you moving forward in your thought process and have an influence on it. Mine are hands-off about stuff. They’re like, “Do it. I’m glad you’re doing it.” If we could connect a little bit more, come back. We got to figure out how to tip it a little bit back the other way too. What’s the last piece of advice you have for anyone who’s thinking about starting podcasts but hasn’t started theirs yet?

I truly believe that we all have wisdom inside of us. A lot of times we think, “My stories aren’t impactful.” My husband says, “I’m a boring dude.” I’m like, “No, you’re not.” We always downplay our greatness and our experience. Many times people invest in you, not because of the degrees, the certifications and the fancy letters or names that you know that you have behind your name. We want to invest in people who have life skills, experience, have been through something and can share how they got over a hump. Share their success and share from where they came from. We all have that story. We’ve all succeeded at something. We’ve all got our butt kicked with something. We’ve all made a bad decision and learned from it.

We have many stories, teachings and wisdom inside of us that anybody can start a podcast now about something, whether it’s that or whether it’s genuinely something you’re good at and passionate about. You have something that you’ve mastered and that you’re good at. Don’t wait for the perfect time. Don’t wait for all the stars to align. Don’t wait until you hit this big milestone. Take people along in the process and start now and you will get better. When I listened back to episode 1 to episode 170, you get better as you do it, but if you never start, you won’t ever get better. Start now and don’t wait.

Lisa, thank you for sharing your brilliance and your generosity with the world. We appreciate you and your show.

Thank you for having me here. It’s been such a blast.

 

I hope you got a lot out of that. You can see her energy, fire, excitement about podcasting, her business, how she serves and how generous she is in the world. This comes through both in the interview that she did, but also in everything she does on the show. You’re getting a genuine peek at her. What I love most about doing this show is that I get to monetize in a different way than all of you out there. I don’t have to worry about my show making money because our business makes money. We’re making money in a completely different way. What I get to do is to be curious about what’s going on in the podcasting world and what great podcasters are doing out there.

I get to stay in that and that builds revenue after revenue of streams of knowledge that I can help my clients with. That’s one of the things. I got a couple of things out of Lisa. First off, I love that she can use her show to pick her brain. When somebody asks me for help and I don’t have the time, you can use your show to pick your brain. You can use it as a reference point and sending people to it, which is one of the suggestions I made to Lisa, “Make a favorites feed.” We learned that from Paul Higgins. That’s an easy and quick way where you can send them to a bunch of them in a row and they don’t have to search through and try to find either the number or the name of the episode because that gets difficult when you get over 100 episodes.

If you create a 25-episode shortlist and a separate feed for that, you can do this easily and refer them to that special feed. You can call it Lisa’s favorites or Tracy’s favorites. You can do that. You have that as a spin-off in an easy way. You might not create a separate feed, but you might be able to create a quick little player or a quick single page on your website and be able to do that without having a spin-off feed. Lisa is one of my clients, so with Podetize, she has the ability to create that separate feed. If you don’t, simply do it on your website. Point people to that page and you can have whatever your website.com/favorites and send them there every time or shorten it up and call it faves.

That’s one of the great takeaways that I got from Lisa. The other thing is that I loved when she said, “Don’t forget about leaving you in your podcast.” Whether your show’s named after you or not, and it’s supposed to be about you. It doesn’t matter. It is your personality and your energy out there. Don’t forget about the things that excite you and interest you. You guys wouldn’t love this show as much is if I didn’t find the podcasters as interesting as I do. When I’m choosing who’s going to be on my show or I’m choosing what topics I’m going to talk about on Feed Your Brand, when I do those things, they have to be intimately interesting to me, or at the end of the day, it’s not going to work.

I’m phoning it in and we don’t want that here and Lisa doesn’t do that. The other thing is that I love the structure she gave you. She gave us the structural idea for how she structured her show. For her, it’s seamless and it works well but at the end of the day, what she’s doing is a great sales model. I want to reiterate it and highlight it here. She said, “You do the why first.” You’re telling them why this is important. Why you’re here and what’s relevant to you. You have a nice, short story about it. You get into the teaching, give them action and things they should do. They should try and deal with an objection. Give them the, “But Tracy moment and but Lisa moment.” The thing that you know people are thinking in the back of your head.

When you overcome those objections, you’re already moving them closer to wanting them to work with you. If your model is to be using this monetization model like Lisa is, getting you warmed up and excited to work with her, then you’re already on your way if you address those objections upfront. The last thing she said was to give them motivation. I like that model of giving them aspiration, motivation and inspiration of where to go because, at the end of the day, I feel that most of you out there, that’s what you want from us. That’s what you want us as podcasters to do. You want us to root for you. You want us to cheer for you. You want us to help you.

If we’re here doing that, but we forget to tell you, “You got this and you can do it,” then we have not done our full job. We want to make sure that we don’t overwhelm you with ideas, information and actions. We give you a little bit of support, motivation and understanding that you can do this. I’m glad that Lisa came across my desk as a referral from another podcaster that I love. She came across my desk from Penny Zenker. Penny Zenker has the podcast, Take Back Time, in which I love the concept of productivity boosts that you can do by taking time back for yourself.

I’ve always loved Penny’s show. It’s one of my favorites to go to again and again because she always delivers value. Penny is one of my favorite people. When she referred me to someone, I never even checked at it or anything. I immediately said, “Lisa, come on my show. You must be a quality person.” That’s where we want to rely on. When we can trust another podcaster or a referral or a client that knows us well. I know them well, so I know I can trust the data, information and ideas of the people that they’re bringing forth. I love that we can engender that community here.

Thank you, Penny, for referring Lisa. Thank you, Lisa, The Lisa Pezik Show for being on my show and sharing your great wisdom with our audience here. As always, I would love new podcasters. I’d love to hear about you, what you’re working on, how it’s going for you and where you’re creating success. If you’d like to be on the show, don’t forget to apply to the show at TheBingeFactor.com. Thanks, everyone. I’ll be back next time with another podcaster to give us some exciting success tips.

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