“How to Create a Bingeable Podcast through Quick and Easy Content” with Riley Moore of The Moore You Know Podcast
As part of my series of interviews about “5 things you need to know to create a bingeable podcast”, I had the pleasure of interviewing Riley Moore. He is the CEO of RM4Tech, the only completely family-owned, family-run software company, host of The Moore You Know Podcast, one of the fastest-growing personal development podcasts for those between 15 and 25, and author of the Amazon best-seller The Moore You Know: A Young Man’s Guide To Developing A Life Of Significance And Fulfillment. RM4Tech’s products include DirectSuggest ‘The Suggestion Box Reimagined’, and the social event platform CrowdQuestion.
. . .
Can you tell us a bit of your “personal backstory? What is your background and what eventually brought you to this particular career path?
I was born in Fremont, CA, where both of my parents worked in management roles at a Silicon Valley start-up for more than a decade and a half. In 2000, when I was six, my family moved to El Dorado Hills, CA, to be near my grandparents. My father became the Director of Information Systems at a non-profit organization, and my mother chose to be a stay-at-home mom. My and my brother Reid’s upbringing became their primary focus.
While growing up, I showed little motivation or interest in anything but playing sports, video games, and partying. My family and educators were concerned that I would amount to nothing. I finished with a 2.3 GPA and a few prospects. During my senior year of high school, I was drawn to the idea of entrepreneurship from my high-school sweetheart’s brother-in-law. That, combined with my parents’ encouragement for me to go into software, made me decide that I would develop ideas that bring value to the world through software entrepreneurship.
Since 2015, podcasts have been an integral part of my life, providing me with knowledge and perspective, as well as sparks of humor and happiness. Discovering podcasts in my college apartment in Ventura, CA, I began shaping and solidifying needed lessons to start my entrepreneurial journey. Podcasting became my regular education and entertainment outlet during hour-long commutes to classes, and later during the semi-monthly six-hour business commutes.
With my unrelenting drive to inspire individuals to change the world through passion and hard work, I hope to impact the world through entrepreneurship, podcasting, and writing like those who inspired me.
Can you share a story about the most interesting thing that has happened to you since you started podcasting?
David Meltzer is someone I have a tremendous amount of respect for and have considered a digital mentor for years. I reached out to Hall of Fame football player Warren Moon about coming on the podcast. He happens to be partnered in business with David. David saw the email I sent Warren and reached out, expressing interest in coming on the podcast himself. It was very surreal to have someone I regularly watch, read, and listen to reach out to come on my podcast.
Can you share a story about the biggest or funniest mistake you made when you were first starting? Can you tell us what lesson or takeaways you learned from that?
The first episode I ever recorded with a guest was with Tommy Baker, who is a multiple-time best-selling author and host of The Resist Average Academy. We used Zoom to record the podcast, and I had the free version at the time. Tommy chose to have his personal assistant also join the recording, and I was unaware of the time limit when having more than two people in the video conference. I was alerted with a five-minute warning forty minutes in and realized I was now on the clock to finish up the episode properly. I luckily finished the episode with no issues. Within thirty seconds of finishing, as I was thanking Tommy for coming on, the video cut out.
I learned that preparation is vital, and to clearly explain how the podcast will be conducted with the guest.
How long have you been podcasting and how many shows have you aired?
I released the first episode of the podcast in March of 2019. As of April 3rd, 2020, 250 episodes have been released.
The podcast is broken down into three different formats. Every Monday through Friday, I share a principle, concept, or philosophy in about five minutes that will assist anyone in crafting a life of significance. On Saturdays, I ask three incredible individuals a question surrounding an important concept. Then, one Sunday a month, I release an episode where I ask someone doing amazing things like David Meltzer or Nick Santonastasso seven questions.
What are the main takeaways, lessons or messages that you want your listeners to walk away with after listening to your show?
The Moore You Know Podcast guides students in high school, college, and recent graduates to expedite the learning process towards developing a life of significance and fulfillment. I share fascinating conversations that will transform areas of your life, whether that’s your mind, family, body, spirit, or business.
Check out the full interview in Tracy Hazzard’s Authority Magazine article about Riley Moore!
. . .
Podcaster Influencer, Riley Moore of The Moore You Know Podcast shares the best ways to:
1) Book Great Guests. Take time to compile a list of as many people you can possibly find who would make a great guest on Instagram. Check to see if the account has an email address linked to it. If so, bookmark their account. From here, you can regularly reach out to people on the list and add to the list.
You should come up with a great email invitation template that you can use. Test a few different formats until you find one that people regularly respond to. Don’t be afraid to reach out every month or two if you do not hear back.
Also, once you book some guests, make sure to go through their followers on social media to see whom they are connected with. The connection will make it easier to have those people on the podcast because you can mention the person you previously booked was on the podcast.
2) Increase Listeners. Create clips to post on social media and send them to the guest as well, asking them to share the clips. Follow people who follow similar podcast hosts. DM people you know would be interested in the podcast. Focus on building a connection with them while making them aware of the podcast.
Make profiles on all social platforms and invite your friends and family to follow the pages. Send an email to your network of friends, family, and business colleagues.
3) Produce in a Professional Way. Make sure to use three-point lighting; tutorials are all over the internet and YouTube.
Record thirty-seconds of audio without saying a word to acquire the background noises in the studio. Make sure to provide clear and extensive information to your guests about being on the podcast.
Make sure to be a fist’s distance from your mic. Focus on creating a standardized format as if you were on television. Take the time to make a great logo, theme song, and website. Create clear and organized show notes. Include an introduction of the guest, so people know who they are.
4) Encourage Engagement. Use CrowdQuestion to spread awareness and increase engagement through Q&A. Ask your listeners questions and answer their questions. Gather feedback from listeners.
5) Monetize. Include affiliate links for things of interest to listeners and items discussed on the podcast in the podcast’s description. Create service, event, course, or coaching service surrounding your podcast.
Find sponsors once you have more than 1,000 regular listeners. Promote your business, product, or service. Create merchandise.
In your opinion what makes your podcast binge-listenable? What do you think makes your podcast unique from the others in your category? What do you think is special about you as a host, your guests, or your content?
Check out the full interview in Tracy Hazzard’s Authority Magazine article about Riley Moore!
