“How to Create a Bingeable Podcast by Inspiring a Mom Movement” with LaWann Moses of More Than A Mother Podcast

 

As part of my series of interviews about “5 things you need to know to create a bingeable podcast”, I had the pleasure of interviewing LaWann Moses. She is the Founder & CEO of WannMo, LLC. She is a Life Success Strategist with a consulting firm that provides coaching services to clients. She is the Creator and Host of the More Than A Mother podcast, where she helps moms pursue their dreams and be great moms at the same time.

LaWann is an advocate and visionary leader who has a passion for empowering others to rise up, reclaim their power, and live a life of boldness, purpose, and authenticity. She helps moms ditch the guilt, master their time, and maximize their energy so they can do more of what they love and enjoy. LaWann believes love is the greatest gift of all and she strives to do everything in love.

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Can you share a story about the most interesting thing that has happened to you since you started podcasting?

When you have a podcast around motherhood and spend time interviewing mothers, anything is bound to happen. I have had anything from kids banging on doors cause “they want mommy”, children coming home during interviews and blasting music in the next room, and even a mom I interviewed whose toddler son came in the room at the beginning of the interview to let her know he had gone to the bathroom in his pants. There is never a dull moment with mom interviews and that is what I love about it.

Can you share a story about the biggest or funniest mistake you made when you were first starting? Can you tell us what lesson or takeaways you learned from that?

During one of my interviews, a “mom moment” occurred and the mom I was interviewing had to step away. I paused the recording while I waited for her to come back. Well when she came back, I was so eager to jump back in that we just picked up where we left off and started talking again. After a few minutes, I realized that I never started recording again. Once I realized my mistake, we had to backtrack and capture the conversation all over again. Luckily, I didn’t get to the end of the interview before I realized my mistake.

The lesson I learned from that is to always double-check and make sure you are actually recording during your interview.

How long have you been podcasting and how many shows have you aired?

I have been podcasting for about 2 months now with 16 episodes that have aired including trailers and bonus content.

What are the main takeaways, lessons or messages that you want your listeners to walk away with after listening to your show?

I want my podcast to inspire moms to get out of their own way and start living boldly and with a purpose. It is my hope to empower moms to find a way to pursue their dreams while being a great mom at the same time. By talking candidly about issues that matter to moms and through my interviews with moms from all around the world, I want other moms to learn how to show up for themselves while caring for their families, so they can feel fulfilled and whole as a person.

Check out the full interview in Tracy Hazzard’s Authority Magazine article about LaWann Moses!

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Podcaster Influencer, LaWann Moses of More Than A Mother™ Podcast shares the best ways to:

1) Book Great Guests. Social media is a great way to find your ideal guests. Join and be an active participant in FB groups that are relevant to your niche and/or target audience. You will often find people on social media who are looking to be guests on podcasts and some groups even have special collaboration days where you can put out a call-for-guests. Also, have an intake form or even schedule a “coffee chat” so you can pre-screen guests to see if they will be a good fit for your show.

2) Increase Listeners. Create episodes your audience wants to hear. Check your analytics often and ask for feedback from listeners. When you understand the content that connects with your audience the most, you are able to give them what they want to hear.

After the episodes went live, I asked my audience for feedback and everyone loved my episode on “mom guilt” and many moms asked for more. This led me to creating a mom guilt series and talking about issues that moms don’t really get to talk about. Needless to say, this increased my listeners.

3) Produce in a Professional Way. Let’s face it, when starting a podcast you often don’t have the excess money to invest in expensive equipment. However, with a phone/laptop, a headset/microphone, you can create quality content on a budget. There are many apps that will help you produce in a professional way. These apps can have a learning curve, but for the most part they are user-friendly.

Also in the age of the internet, Google, and YouTube, you can pretty much DIY-it. You can learn how to create items that can help with the quality of your content on YouTube using items you have in your home (i.e. a pop filter made from a wire hanger and pantyhose/tights). Also, recognize what your strengths and weaknesses are. If editing is frustrating and stressful for you, then I suggest you look to outsource as soon as possible. You can hire a VA for just a few hours a week or month to edit your podcast content for you.

4) Encourage Engagement. Host a giveaway. Ask for reviews and then share the reviews on your social media or on future episodes. Create posts that center around your podcast episode and ask questions to your audience based on the content. Encourage your audience to screenshot and share the episode on their social media and invite them to tag you so you can share it to yours. Make listeners feel involved and as if they are a part of the show. By making your show a community, people will be more likely to engage with you.

5) Monetize. Join affiliate programs, you can add the links to your show notes and episode webpages. You can also do “commercial breaks” in your episode to discuss an affiliate product. Whenever someone clicks on the link and makes a purchase, then you will get a portion of the sale.

Creating your own products is another great way to monetize your show. You can do “commercial breaks” and link to them just like you do with affiliates, however with your own product you get the full payout, not just a percentage. Patrons/donations from your listeners are when you ask your audience to help support the show by making a donation through specific platforms. Some platforms even allow you to set up different patron levels and you can offer exclusive content to members based on their patron level.

In your opinion what makes your podcast binge-listenable? What do you think makes your podcast unique from the others in your category? What do you think is special about you as a host, your guests, or your content?

Check out the full interview in Tracy Hazzard’s Authority Magazine article about LaWann Moses!