How to Become the Center of Influence Through Podcasting” with Scott Robertson of the May the Best Brand Win Podcast
As part of my series of interviews about “5 things you need to know to create a “binge-able” podcast”, I had the pleasure of interviewing Scott Robertson, host of May the Best Brand Win on Entertalk Radio. Scott Robertson has more than 28 years of public relations and marketing communications experience with a wide range of consumer and business-to-business organizations. Described as “as magnet in a world filled with funnels,” Robertson’s wit, humor, audience empathy, creativity and communications expertise have set him apart from most of the so-called “full stack” marketers working today.
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Can you tell us the “backstory” about why or how you got started as a podcaster?
In my last corporate job, I developed a friendship with a guy in San Diego who was just starting an Internet radio station. When I launched my company in 2012, we started talking about the need for a show about marketing in the music/tech industry that was interesting, funny and spoke the truth. My show launched in the winter of 2016. The rest is rock n’ roll history.
Can you share a story about the most interesting thing that has happened to you since you started podcasting?
I get pitched now by PR companies and agents trying to book their clients on MY show and that’s a weird switch for me, the PR guy, who is used to pitching things, but not being pitched. I also get fan mail now and while I’m used to getting that for some of my clients, etc., it’s interesting getting messages meant for me.
Can you share a story about the biggest or funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Oh sure — When I first started doing the show, I was using this older Mac Powerbook to connect to the station in San Diego and that machine had this nasty habit of just dropping the signal and disconnecting me like right in the middle of a good marketing rant, so the engineer would have to jump in and say “uh yeah….Scott’s coming back in a moment….” and just stall for me until I appeared again on the air. So it wasn’t the sharpest operation in the world at times. But I got a better computer, learned a few bandwidth maximizing tricks, and things run smoothly now.
How long have you been podcasting and how many shows have you aired?
A little over two years and we just finished episode 126 of the show. And those are hour-long shows too, not like 5 or 15 minutes or something.
What are the main takeaways or lessons you want your listeners to walk away with?
If you have a message, something real to say that can help people — then find a way to get it out there. The world needs it. Basically six big companies control the majority of what most people see/hear on a daily basis and that is very dangerous. Take to your airwaves and let’s break up that communications blockade out there with some different ideas and free thinking!
Check out the full interview in Tracy Hazzard’s Authority Magazine article About Scott Robertson!
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Podcaster Influencer, Scott Robertson of the May the Best Brand Win Podcast shares the best ways to:
1) Book Great Guests. Have a real message and a real purpose. Mine is to save good marketing & communications from awful marketing & communications. But you have to know why you’re there each week.
2) Increase Listeners. LISTEN to your audience — they will communicate with you and tell you what you’re doing right and wrong. Be about them and they will find you. I always give tips on my show so if someone is struggling with a particular area of marketing, they can use those tips to do a little better.
3) Produce in a Professional Way.Invest in good equipment — it’s not horribly expensive, but have good quality, new gear (microphones, headphones, interfaces, cables) so you can focus on the show and NOT the technical connections, etc.
4) Encourage Engagement. I love doing a live Periscope video feed of the show while we’re on the air. Allows people to see you and interact with you live via video. Great for mobile listeners who want it live too and like the Periscope format.
5) Monetize Your Show. Don’t worry about “monetizing” your podcast. Most songs that are written to make someone else money will probably fail and a ton of them written from the artist’s heart will reach millions of people by “accident.” If you’re just about money, people will sense that and they will bail on you.
What makes your podcast binge-listenable? What do you think makes your podcast unique from the others in your category? What do you think is special about you as a host, your guests, or the content itself?
Check out the full interview in Tracy Hazzard’s Authority Magazine article About Scott Robertson!
