Anyone can launch a podcast for a variety of reasons. For Kerryn Vaughan, she started her podcast to send a message and empower world good. Kerryn is an international speaker, facilitator, author, and host of the Get Off The Bench Podcast and author of Get Off The Bench!: Kickstart your idea now. In this episode, she joins Tracy Hazzard to share the inspiration behind her podcast and what pushed her to start inspiring people through this medium. Tune in to learn more about how she’s empowering her audience to save and change the world one episode at a time.
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Empower World Good By Launching a Podcast Now with Kerryn Vaughan of the Get Off the Bench Podcast
I have Kerryn Vaughan here. She’s got the Get Off The Bench Podcast, which there is no better name for a show now because I have so many of you who keep telling me that you haven’t quite started your podcast. We have a name for that. We call permanent potential here when we hear people call us again, year after year saying, “I’d like to start my podcast,” but they never get off the bench. I’m so excited that’s what Kerryn’s mission is, that she’s going to push people to get off the bench. She’s got a book of the same name and it’s such a fun show. She’s so passionate about it. She’s got a great accent, which you’re going to enjoy.
I would love for you to hear some more about Kerryn. She is an international speaker and author facilitator and podcast host. She’s got an award-winning book called Magnificent Kids and it was the catalyst founding the global organization, One Planet Classrooms, which facilitates projects such as clean water solutions and student sponsorship programs to schools and communities in Africa.
In 2018, she launched Girls with Hammers, which hosts conferences and workshops aimed at empowering and connecting women. In 2019, she released her second book, Get Off The Bench!, to help people bring their ideas to life. The Get Off the Bench Podcast came to life in 2020 after a number of false starts and a stint of despair. We are going to hear all about that in this episode. Let’s get off the bench and get onto this interview with Kerryn Vaughan of The Get Off The Bench Podcast.
Kerryn, I’m so glad you got off the bench and started a podcast because your show is a lot of fun. It is a lot of good, I think taking people to task to get moving, especially in the startup area. We hear a lot of people talking about stuff that they’re going to do and they never do it. What made you stop the talk and start your podcast?
I’ve done so many projects in the past and it started from a book. I wrote Magnificent Kids and that led to me founding a not-for-profit in Africa called One Planet Classrooms that led to founding Girls with Hammers. We can unpack any of these later. Because I was doing all these projects, I was asked to speak at a lot of conferences. At one conference, the guy said, “Can you run a workshop?” I said, “Yes, what about?” He said, “Starting projects.” I said, “What? I don’t know anything about that. You’re mad.” I did a workshop and as I was going through it, I was thinking, “There’s so much stuff I want to say.” I told them I’ll send them a PDF.
I came home and started writing this PDF and within four weeks, I had the Get Off The Bench! book. It was fantastic. I thought, “There’s so much here to share about how to kickstart a project,” and don’t get me wrong. I’m not a business coach. I don’t do that end of it. I only work on initial inspiring people to take that first leap. It had to end up being a podcast. There are so many people out there doing amazing things.
For the podcast, what I wanted to get across was to showcase people who have pushed through challenges and to inspire other people to think, “If she’s done it, maybe I could do it. If he’s done it, I could do that, too.” That’s the aim of the podcast is to inspire people to listen to other people’s stories and resonate with them themselves and get off the bench and do something, do that thing.
It hasn’t stopped you from doing things because you do. You got One Planet Classrooms and Girls with Hammers. Having non-profits, having organizations that you’re supporting, having some missions that you can talk about on and off again was a great reason to have your show. You get to mention it to more people who mentioned it to more people.
I never talk about my stuff.
Not enough but you did do that wonderful episode with Nicky Williams where you’re talking about Girls with Hammers and you forced your partner and co-founder of it to get up the bench herself and get on your show. Doing things like that is a great way to showcase what you are working on and what you have a passion for.
I still think little things came across. I got a little sense of how important One Planet Classrooms is to you and things like that. It is a great way to get the word out. Since you started the show, how have you found it? Have you found audiences all over the world reaching out to you? What have you found that outreach and connection happening?Podcast is a fantastic medium to get so many people inspired. Click To Tweet
I found so many people have come to me saying, “I heard this on your podcast and I heard that on your podcast. It’s such a good thing that you’re doing. It’s so inspiring.” I’ve heard from people that I’ll be talking to them. They say, “On that podcast, you did with so-and-so.” I’m like, “I had no idea these people were listening.”
That’s the amazing thing about a podcast is that you put it out there and you don’t know who’s listening. It’s changing lives. I’ve had so many people say to me, “I’ve been thinking about doing photography and when you had Belle on your show, it made me realize that I need to get myself moving and I need to do something like that.”
For me, the most exciting thing is when people tell me that somebody on the show inspired them to take action. It’s amazing. At the end of the day, I want to make a better world. That’s what I’m interested in. I can’t save the world on my own and I can’t change the world on my own, but what I can do is, I guess, activate other people to fill the pockets that I can’t feel. If everybody’s doing what they love, they’re naturally going to be better contributors. That’s my goal and I think I’m succeeding.
You have a great show. It has such interesting points to it and the conversations are fun and you have such energy, Kerryn. That’s what I love about the show, like the energy and excitement that you have. From my side of the world, you have a great accent, too. It’s nice to listen to. You do some things on your show that I want to talk about because, technically, you have some great things.
First of all, your cover art is very compelling. Get Off the Bench is so bold and it emphasizes that. The sense of having that person on the bench down there has this sense of despair, which I understand is a little bit of your story there. Tell us a little bit about that story, but how did you guide someone to create that cover art for you because that’s a big problem for podcasts or so. Tell us a little bit about the story of despair and why that worked into this cover.
I was doing a podcast in 2018 with another guy. He was in Tasmania, in another state. Back then, Zoom wasn’t working so well. Zoom wasn’t a great platform.
I think you’re using Skype a lot more back then, which wasn’t good either.
I wasn’t even using that. We were only using a mixing desk and trying to put phones into it. I had to travel to do a handful of shows. It became too hard and then I decided, “I’m going to start my own podcast at some point.” I thought about I’d get off the bench. Maybe I need to do a podcast and it kept getting delayed. I decided I have to do it because I had to inspire people. It’s a fantastic medium to get so many people inspired. At the start of 2020, I started right off at the start of the year and let’s go. It was before Christmas, a week before my sister had a cardiac arrest.
I’m not going to be cheering on a podcast when that’s happened. By the way, she did survive. It was only because of the fast actions of her partner. That was fantastic and that was terrible. The hospital told us she would have brain damage and all stuff because of it but she’s perfect, thank God. By the way, because she does Pilates. She’s a Pilates instructor and that created such a healthy body and that contributed to the recovery.
These light problems are what happens. These barriers come in and then, at some point here, you hit COVID. You got that on top of everything and you still managed to get it going.
Before COVID, we had big bushfires. I’ve always been a volunteer service person, as you can tell, probably. I wanted to help and I wanted to give clothes and I was rejected. I wanted to do the travel to help. By the way, I wasn’t rejected, but that’s how I interpreted it. I applied to work for an animal place where I could help rescue animals and was rejected for that.
I became very disheartened. It broke me because we had a billion animals were killed in the fire. I’m a real animal crazy nut. I felt helpless and so I thought, “I’ve got to get the podcast going. I have to get it going because, as I said before, if I can’t do it, maybe someone else can because they’ve been inspired by the podcast.”
I was about to get it started again and then COVID hit. It was like, “Are you kidding me? Do I have any more barriers?” I can’t keep letting things stop me. People in the world have to be inspired. People have to believe that they can do their thing and they have to feel great about themselves. I’m the conduit to make that happen, so I have to push past all these obstacles and I have to get going. I started that on April 2nd, 2020. We were shut down in March 2020 from COVID.
We were, too. It’s the same time. You must’ve told that story to the designer because I feel it in your cover art. I feel it in the design.
I didn’t tell her.
She must’ve known something about it herself because somehow it comes across like, “I’ve got to get moving. I’ve got to move from the bottom up,” and that’s what that does in the way it’s placed on the cover art, too. That’s what I think, the woman on the bench and those big words over it. It expresses exactly what your show is about and the color and the size of the words is so impactful that it makes people stop on your show. I guarantee you. It is a search benefit to you.
Thank you because I was thinking about changing the cover.
I don’t think you should. Very often, people come on the show and behind the scenes, I’ll go, “Have you thought about updating your cover art?” Yours is not one of them. Yours is going to go into my best list, so keep it. I do have ones that when I give speeches on stage and I show the best and the worst. I’m always hoping that I never have one of the people who are the worst in my audience at the time like it would be awful, but I want to show the contrast so people can see how good it should be. Yours is great, so keep that because it’s doing wonders. Let’s talk about some of the other things that podcasts are struggling with and that’s why we have this segment of our show, where I asked the same three questions of everybody. You have fantastic guests. There are interesting. How do you go about getting such great guests?
Some of them approach me, but very few. Most of them, I’ll be scrolling through Instagram and I’ll see something and I’ll think, “That’s fantastic.” For example, Cody Byrns. Cody Byrns, who was driving home in his Dodge, a four-wheel drive, a decent chunky car. He parked at the red lights and a truck plowed through him. His whole car exploded and caught fire and they were getting ready to recover his dead body. They saw his fingers move on the steering wheel and the whole car was engulfed in flames. All of a sudden, they were like, “He’s still alive.” It turned into a rescue.
For example, I saw him on Instagram and I reached out to Cody, “I want you on my podcast.” He’s like, “For sure.” Mandy Horvath is another one. I’ve got friends all around the world and they suggest people, “Kerryn, I want to introduce you to Mandy. Mandy’s a bi-lateral amputee and she climbed Mount Kilimanjaro,” and stuff like that. There are so many incredible people. I think that the biggest thing you’ve got to get comfortable with is asking. I’m up for a hundred rejections. I’ve probably only got two but I keep reaching out and saying, “Do you want to be on the podcast?” Most people say yes.The biggest thing you’ve got to get comfortable with is asking. Click To Tweet
Especially when you’ve got a good concept that people want to be associated with, it’s not the Kerryn Vaughan Show. You heard Get Off the Bench, “I want to be associated with that. It might fit my brand. It might fit me. It might fit the messaging that I would like to express to other people,” so because of that, it’s a little easier to say yes to a guest spot like that. That’s serving you well. You’ve done very well at selecting them, so you are finding people that interest you and, in the end, they interest your audience. That’s also a good process of curation.
The key is that I have to be genuinely interested in them do because I want to have a conversation with them and I want to learn about them. I want to be friends with them. The thing is, I am. I’m friends with every single person that I’ve interviewed because we’ve connected. We message and it’s building what a beautiful bunch of people to be connected with. I’m so lucky.
I’m glad we’re connected now, too. It’s wonderful. The second thing that I usually ask about is how have you found ways to increase your audience? How are you going about doing that on a regular basis? Once you have those audiences, how are you engaging with them? You mentioned Instagram, but what other ways are you doing on Instagram and what other ways are you into engaging with those audiences?
To be honest, I don’t have a strategy about that. Probably, I need to do a couple of ads a week. I give a little snippet and people love the little snippets and then it drives them to the podcast when it’s out a couple of days later. I answer every single message. I always do that and I always do it with love. I always do love hearts or smiley faces in all my messages. I don’t care whether it’s appropriate or not. People feel seen, they feel loved and I do it from a genuine place. It’s about being authentic and being genuine and truly valuing people. That comes across in everything I do because I love everyone. I know that sounds stupid.
It does not. We need some more love in the world, Kerryn. I’m happy that you are putting that out there. I think that is a good strategy, though, what you mentioned of commenting back on people, sharing the love back to them for commenting. If they’ve taken the time to message you or to put something as a comment on Instagram or wherever it is and you’re not acknowledging it, you’re missing out on that opportunity to connect a little bit deeper, even.
You’d be surprised because sometimes people read the snippet and go, “That sounded good,” and they make a comment or they give you a heart or something. They didn’t go to listen to the episode but once you made that comment, now they feel like, “I got to go listen now.” They feel a little more compelled to be authentic about the comment they made. Now they got to listen to write back.
I wouldn’t not answer. I don’t think that’s the right thing to do.
I feel the same way about it as you do. It frustrates me sometimes when I don’t have enough time to get to it. You have to plan that into the process. You’re doing this and you have so many other programs. Whether you want to monetize your show for your purposes, offset the costs of the show because it does cost to produce the show. It definitely costs some time, that’s for sure or whether you want to support Girls with Hammers or One Planet Classrooms with the show itself. What are ways that you’ve thought about that you might want to monetize the show?
I haven’t thought about it but I’m going, to be honest with you. I use it as a giant business card to build credibility. I do other work. I do team building. I do a lot of organizational work and that stuff. I think I’m doing it to build my credibility to prove that I’m doing this and not someone who’s written a book and doesn’t know what they’re talking about.
We call it authority building in the industry. That’s what we call it up at our Podetize company. You’re doing that, but there might be a shift at some point. I say this only because it’s a great show and because you’re into your second year on it. You’re doing well with it in terms of the type of people, the conversations you’re having, your topic is of great interest. I certainly hope it gets you some more speaking opportunities as we’re able to move around the country. I certainly hope that’s happened to you.
There might be some alternative ways to look at that. It might be helping to donate and support your organizations because your audience does want to give back to you. They understand that you’ve put a lot of time and effort into that and they want to find a way to give back. What way could be most valuable to you? It might be raising awareness, “Please share out something Girls with Hammers is doing. Share out our next event,” whatever that might be. That might be worth thinking about as a monetization strategy. You’ve earned it is what I’m trying to say.
Thank you. I’m going to have to think about that offer. You’ve caught me off-guard.
I love to on-air coach a little bit when I can. I’m going to say that because the same people who need to listen to your show, who don’t always get off the bench, don’t always recognize the value they’ve created and put into something. It sometimes takes an outside person like me to come in and say to you, “You’ve created good value in here. You need to think about what’s next. It’s time to think about that.”
I think you’re at that stage and probably the next three to six months. It might be time to start thinking about what that strategy might look like so that it can be most authentic to you and not like, “I heard about this thing. Let me try this.” Think about what would make the best service to your mission, community and to the audience out there because that matters. You want to keep them. You don’t want to send them packing because you added an ad in or something.
I’m going to think about that. You’ve given me a kick in the bum to get off the bench to monetize.
Let’s talk a little bit about your two organizations because I want everybody to hear about them. Let’s start with Girls with Hammers.
I think it was in 2017 or 2018, I was sitting out the front of a workwear shop with flannelette shirts and all that. My paddle was off and she came back to the car and I said, “I’m going to start something called Girls with Hammers.” What I want to do is I want to go into schools and not teach woodwork. It’s got nothing to do with woodwork, but I want to teach 15-year-old, 14-year-old girls, “Don’t sexualize yourself. Don’t fall into these categories of that you have to be submissive and all that crap.” I let it go. The year later, I was at the International Women’s Day Conference and there was a card on the table and it said, “I will launch a purposeful female-focused initiative.”
I picked that card up and I got up on stage in front of 300 women and this is what I do. I put my foot in it before I think about it. I’ve got up on stage and 300 women are clapping. I got down off the stage and thought, “Now, I have to do it.” I came home and so my partner said, “It’s time to start Girls with Hammers.” I did a couple of schools and the girls are like, “No, thanks. We’d rather do our thing.”
We had a conference maybe 5 or 6 months later to see who would come. It was mostly women 45 to 65. They come to this conference and it’s about them all day. The whole day, there’s no husband, no kids, nobody nagging at them. We have speakers and a DJ. They win prizes all day. Many of them write on their forums, “That’s the best conference I have ever been to in my life.” When we see all these women connecting and I give everyone a hard when they first come in. I don’t know about COVID.
We may have to modify it a little. I’m a hugger too. I was like, “I don’t know how I’m going to go to an event and not hug people.” It’s hard for me.
I did it anyway because we had a little gap in COVID. We’ve had three of them and they have been sensational. Our aim is to go to other capital cities in Australia and to take it worldwide. Clearly, we’ve got a fair weight before we can even start planning.
When I first heard the name and everything. I was thinking, “I love the concept.” Before I heard everything that it was about, but because it resonated with something with me. I owned a store for tween girls like ages 6 to 12, like 6 to 13, before they were teens. We used to throw birthday parties and have clothes and you could glam up in a safe space.
That was the idea. We had dance parties and all stuff. I hired all these teenage girls to work for me, so I had like 30 teenage girls because none of them could work a lot of hours working for me over the course of a week. We called them big sisters and the store was called Pure Girls. It was in upstate California and Northern California.
We had a lot of fun in there but along the way, like every so often, I would have to go to my husband. I’d be like, “I got to get you in the shop. Somebody has got to get on the ladder and change all the light bulbs and nail the stuff to the wall and stuff.” Somewhere in that process, this wonderful girl named Lannea came into and would follow him around. Eventually, he taught her how to do stuff in my store. Then our go-to girl for fixing was a girl because I gave her a set of tools including a hammer. It was a girl with a hammer. Fast forward, almost a decade later, I had another child and we named her Lannea because she had such an impression on us.
Girls with Hammers, I can see why at the generational level that you’re talking about, there’s something about it that resonates. We want girls who have tools in their tool belts and feel comfortable with them to go out in the world and not be defined by being a girl. I can see that. I’m in that generation, obviously, so I can see why it’s successful. There is a place around the world. I do hope you keep going and keep moving that to the next stage because such a great message. Let’s talk a little bit about One Planet Classroom and your book. What inspired the book and then the organization?
I’ve got two books, Get Off The Bench and the other one is Magnificent Kids. Magnificent Kids is about 23 superheroes who changed the world. They did world-changing projects before the age of eighteen. That is super.
That’s a great story. These are all true stories?
Yeah, and the same thing. I reached out, “Do you want to be in my book?” Clearly, I was reaching out to kids, so I had to reach out to parents. Parents had to make sure that I was okay and I don’t blame them. It’s fantastic. They’re all adults now. This was in 2014. There are two things that happened. One is that I was teaching people in the disability field to work with people with disabilities. I was a behavior and autism specialist. What was happening is people kept saying to me, “You got to get a fix these kids.” I’m like, “Kids don’t need fixing. Your system needs fixing.”
Plus, I was doing a lot of animal rights stuff and pissing people off, basically agitating. What I was realizing is that adults aren’t going to change. They were not listening to me, but the kids were listening to me. I started to think, “We need to get kids. We’ve got to empower kids and we’ve got to take notice. We’re going to build their strengths so that they can be the next generation that makes a change in this world.” That was the whole idea.
Kerryn, it’s like such a problem for me because I don’t want to keep throwing ideas at you because that’s an issue but as a mom of a 7 and a 12-year-old, of course, I also have a 26-year-old. What I need to counter most as a parent is the YouTubers. The idea that you can change the world is not to put a slime video on YouTube. We need an updated 2021 version of magnificent kids or maybe one of your kids who’s an adult now could take it on and do it.
Maybe that’s the answer to dole this out to someone else instead of us now doing this. I do think there’s a place for that now to hear these stories that are about kids doing some amazing things that are not only amazing because you happen to do it on Instagram or YouTube. How did that translate into One Planet Classrooms?Adults aren’t going to change. We need to empower kids. We need to build their strengths so they can be the next generation that actually makes change in this world. Click To Tweet
I had my book launch and I was with a friend where she was holding the book. We took a photo. She had a friend in Africa and he saw the book. He said, “How can I get that book?” I sent it to him. He said, “I want to start a magnificent class.” I said, “That’s fantastic.” He said, “Will you Skype with my class?” I said, “Yes,” and then I said, “I’ll tell you what, why don’t we get one of the kids in the class, in the book, to go out with your class.” I said, “I’ve got a better idea. We can get your class to Skype with a class in Australia and they can learn about each other and how fantastic.” He said, “That’s great. I don’t have a laptop.” I’m like, “No.”
I put a thing on Facebook and the next thing, I’ve got 30 laptops. I thought, “What am I going to do?” This was before I even knew what to do with the not-for-profit. I didn’t even understand anything. This is something that I talk about with Get Off the Bench, let things unfold because I bring them amazing stuff. I created One Planet Classrooms as a business. I thought, “I’ll get all these schools all around the world to start with schools in Africa.”
I had 45 schools in Africa signed up, but it became an absolute nightmare to get the computers over there. I got twenty over there eventually but we’re sending them over. The kids in Africa were in bed when the kids are in Australia, we’re in school. It was never going to work. I should’ve looked at that first. The other thing is, too, I sent laptops to a country where 95% of them don’t have power. The next thing we’ve got is, “Can we have solar systems?” It was like, “Oh no.”
You’re cascading into a bunch of problems. One world is not necessarily one planet. It’s not as easy as we think it’s going to be.
What I found talking to all the teachers from the schools is that the girls were the ones going and getting the water. Some of them are as young as three. What would happen is all these guys would line the pathway and they would sexually assault them. Even young girls as young as three were being raped and that stuff. Teenage girls were swapping sex for sanitary items. I thought, “This project has been a failure and I can either walk away from this or I can pivot it and I can start water systems.”
I turned it around to putting on water tanks into schools and connecting water to villages, putting water wells in. We bought heaps of land for Women’s Empowerment Projects. We’ve got 140 kids sponsored and solar systems and sanitary pads, you name it. It goes on and on. We build houses for people. I’ve got a committee. There are five of us. I love talking about this because we often try to avoid failure. We always call failure is such a bad thing. I think failure is fantastic because thousands of lives now are different because I failed, if you’re going to call it that.
That’s exactly what you did.
I love it, but it’s been quiet for the last two years because of COVID.
In a sense, you had a failure of a podcast. It was more like technical issues and other things like that and yet, you turned that around and started at another one later. It does go like that. What advice do you have for podcasters out there who have been saying, “I want a podcast,” but they’re getting off the bench? Tell us what some of the principles of Get Off the Bench are so that they can do that.
The first thing is if you’ve got an idea, you have to have the idea. My idea is I want to start a podcast and then have a vision. The second part is, “What’s my vision? Who do I want to get to? What’s my message? What do I want to share? What would I like my audience to hear?” Some podcasts are self-indulgent. I would suggest you don’t make it self-indulgent. Make it that people are going to get something out of it.
It becomes so big and overwhelming. There are a couple of reasons a lot of people don’t start. One is it as big and overwhelming. I suggest they chunk it down. Break it down into steps. You’ve only got to have your idea, work at your artwork and you can get someone else to do it but have an idea about that. What’s the show going to be about? What people would you want on it? Get yourself a microphone, use Zoom. It’s not that hard.
Go from there and don’t worry about the rest of it. Here’s the key. Kerryn, I saved your binge factor for the end because I wanted to let people hear more from you here because there’s so much about the show that is great and such you that you put into the show. In the end, your binge factor is a simple concept that resonates with everyone.
We are all at different stages of the time sitting on a bench on something. It might be something that we wish we were doing in our personal life. It might be something that we need to do in our business and it might be this social good mission that we have in our soul that we haven’t done yet. We all have those at various times.
That theme of your show is so universal that you can’t help but capture the audience who have that as a stage of life, at that stage and the moment that they are. It’s so universal. When someone comes into it, they keep going and that’s the bingeability of it. They keep going because there are different stories of how people got off a bench, how they did it, what they changed and what they turned around. Lessons to be learned there where one of them is eventually going to resonate for you and get you moving, get you going and get you doing.
You’ve got all the main things. It was such a great show here that there was no question. That theme itself is the special sauce that makes it the binge factor. I’m so glad that you’ve got off the bench to put this out there and are sharing this with the world. I’m all the way across the world and we’re getting to talk about that. I’m proud of you for reaching out, keeping and pushing the message out there. I hope that you keep going. What is going to keep you motivated?
Meeting new people and hearing new stories. I love to meet new people.
It’s built into your show. The motivation is already built-in for you.
Plus, it’s the feedback. When people say to me, “I’ve listened to your show for eight months and it took that one show to resonate with me. Each week, I’ve been building up and then when that one guy said this, I thought, ‘That’s it. What am I doing? I have to do that thing.’” I can’t tell you the joy I feel in my heart when someone says to me, “I’m doing that thing.”
I think I’m the world’s biggest cheerleader. I’m like, “Yes.” I genuinely mean it because the world needs more joy. When you start something like a business, a side hustle or a project, there’s always going to be hard stuff. Life is about hard stuff but those moments of joy when you’re truly doing your thing, that’s “wow.”
I know exactly what you mean because Kerryn, your show is full of inspiration and joy. It’s full of that exact thing that you talked about. It is perfect that and that’s why Get Off the Bench is such a great show. Thank you for putting your voice into the podcast-sphere and keeping everyone inspired and motivated to get off the bench.
Thank you so much. I couldn’t have it any other way.
You heard Kerryn. She’s got so much passion and excitement for what she does. She loves the podcast medium and doing this type of thing. She loves to see the process of talking, sharing great stories with people and she’s onto project to project. In a way, she’s got the perfect show for that because Get Off the Bench is an empowering and inspirational message. She’s able to empower worldwide movements for social good and things like that.
We’re getting to this place where she can expand and pivot and do whatever she needs to next to keep aligning with her passions and where she wants to take things in our show. She’s got the perfect show for that. She knows to shift the cover art, do a little bit there, but the name shouldn’t change. It’s the perfect name that fits how she wants to show up in the world and how she wants to inspire.
If you haven’t picked your name and that’s what’s holding you back from getting off the bench and starting your show, this is something that you should tackle. Not with your friends. Stop talking to your friends. Stop talking to your business coach about it. They’re going to be all wrong. Talk to some podcast audience. Talk to some audience who is the perfect podcast audience for you. It’s what I used to tell my product clients when they would come through and they’d say to me, “I’ve got this thing and it’s for dogs and dogs love it.” I’d be like, “That’s great, but will their humans buy it?”
The people who are going to listen to your show matter the most, unless your show is solely focused on the interview model. For those of you at the interview model, where you’re interviewing people who you want to be a part of your business, then your sole focus needs to be those guests. Does your name empower those guests? Does your name excite those guests? Sometimes the name of your show can make your guests feel like, “That’s beneath me. It’s not where I want to be. It’s not how I want to show up in the world.” They don’t want to be aligned with your show name.
Even though it’s cool and interesting and fun, typically, this was where when you name a show after yourself, that’s where that falls into. If you’ve got a show named Kerryn Vaughan’s Get Off the Bench, I want to be on that show. There’s no objection to the guest. If I’m looking for inspiration and someone to give me a kick and keep me going, this show sounds like the right place for me. We got that going on for us when we named our show. Think about that as you’re out there researching and figuring out.
If your name is what’s holding you back, message me. This is what Instagram and LinkedIn are for. Send us messages. You can DM us. I will keep it private. I’m not going to go sharing your name with anyone. It’s personal. Every name for a show has to be so uniquely different. It needs to fit you, your message, what you’re doing like Kerryn’s fits her perfectly. Go on out, message me if you need some help. This is what our coaching groups are for. If you join our Podetize platform. This is why we’re here. We’re here to help you make this right because if you get this right, then podcasting is easy. Everything else is a joy. You’re not only off the bench. You’re off and running.
I’m thankful to Kerryn for joining me. It was a little bit of a feat to get the international timing right, but I enjoyed getting to know her. It’s great to see such passion in podcasting go on. Give her a shout-out, subscribe to her show and enjoy, Get Off the Bench with Kerryn Vaughan. Until next time, I’m back here with yet another successful podcaster who has a different model just like Kerryn’s. You need to get off the bench and start podcasting. Thanks, everyone.
- Get Off The Bench Podcast
- Magnificent Kids
- One Planet Classrooms
- Girls with Hammers
- Get Off The Bench!
- Kerryn Vaughan
- Nicky Williams – Previous episode on Get Off The Bench Podcast
- Instagram – Kerryn Vaughan
- Instagram – The Binge Factor Podcast
- LinkedIn – The Binge Factor