Binge Factor Media

Podcasting is a great avenue to meet experts not only to talk about their knowledge but also to build long-lasting relationships. After all, in this day and age of connectivity, your network is considered your net worth. John Livesay—keynote speaker, host of The Successful Pitch Podcast, and co-founder of QuantmRE—greatly believes in this. Here on today’s show, he sits down with host, Tracy Hazzard, to share how podcasting success can be seen through the growth of your network, particularly with experts, influential, and overall interesting people. He gives out some lessons and tips on creating a great pitch and becoming the center of influence around podcasting. On his net worth, John shares how he books great guests, conducts the interviews, and lets them know about the entire process. He then tells us about his new book, Better Selling Through Storytelling, where he showcases how helpful podcasting has been on its creation process, starting from writing to promoting and launching the book.

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Defining Podcasting Success Through Network Net Worth Growth With John Livesay

I got to interview a friend podcaster in this episode. John Livesay and I have been friends since the start of our podcast journeys. He’s just a fantastic podcaster and a beautiful human being. I know you are going to enjoy this episode. His show is called The Successful Pitch Podcast. He interviews top investors, top speakers, top authors, all kinds of things like that about what makes a pitch get noticed, what makes sure that you close the deal. He has a couple of great books. Originally, he did The Successful Pitch book. I might have been quoted on the cover of it. That’s how long we’ve known each other. When I was writing an Inc. column, I wrote about him. That’s one of the early ways we touch base. I say on the cover, “Don’t go into your next pitch alone. Take John Livesay, The Pitch Whisperer, with you.”

For those of you who have followed the show before and you know when I talk about Ego Bait™, that’s the perfect Ego Bait™. When I said that about John and he not only used it on his website, he not only shared it everywhere on social media, but he puts it on the cover of his book. You now know that you hit on the right thing. The thing that resonates with them as to being why they feel valuable in the world and what they want others to know about them, but they want it said from an outside source. This is the perfect example of that. I love that John uses Ego Bait™ brilliantly through our system.

He’s been a client for a long time and he uses it just absolutely brilliant. He knows how to craft a phrase like that because he’s a wonderful storyteller. You’ll hear that when he talks. He’s very articulate. The other thing I want to tell you about John is that he’s a great keynote speaker. He’s talked to Anthem Insurance and Coca-Cola. He does a lot of CMO summits. His Successful Pitch Podcast is heard in 60 countries. He gets invited to international things as well.

As an expert on TV, he talks a lot about how to ask for what you want and get a yes. During his twenty-year TV media sales career with Condé Nast, he worked across all 22 brands within their corporate division, and he was a recipient of Salesperson of the Year honors. He’s the Cofounder, CMO of QuantmRE which is an equity freedom movement and a blockchain technology company. I’ve also interviewed him on my blockchain podcast, The New Trust Economy. He has the most adorable King Charles Spaniel. I’m so sad that he moved from Los Angeles to Austin, Texas because our puppies have not gotten to meet, but someday we will make that happen.

Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar is his latest book. That’s where I think John is brilliant. I know that you are going to get a lot out of this interview with him because his ability both to tell a story and to latch onto a great story when he’s interviewing, that’s some of the best parts about why he’s a great example of a very successful podcaster.

John, thanks for joining me. I’m so glad you are here.

It’s always a pleasure to be with you, Tracy.

I miss seeing you in person, but I’m glad we’re getting to see each other virtually.

That’s the new mode.

Everything seems virtual nowadays. You’ve been doing this virtual for a while. You’ve been making great relationships via your podcast. How many episodes are you at now?

I’ve lost track. I think it’s over 200.

You have had a lot of interviews and a lot of people that you’ve networked with and not just interviewed, but got some great advice from. You built relationships with them longer-term. Tell everybody a little bit about your process with your show.

Originally, it started out that I was going to build my network of investors so that I could hear firsthand what they wanted to hear when a founder would pitch them. I would help the founders with their pitch. After they had a good pitch, I could make introductions to the right investors that were interested in that particular niche. If somebody didn’t invest in mobile, it didn’t make sense to make that introduction. The investors will tell me all great stuff like, “We listened to about 2,500 pitches a year,” “We fund 25 and 24 come from a warm introduction.” That one nugget confirmed the research I had read, which was only 1% of pitches get funded and you need a warm introduction.

Another investor said, “Please tell your clients, don’t boil the ocean.” I refer to that all the time when I have clients that hired me to give keynote talks to their sales teams. The salespeople, I’m working with them on an elevator pitch. I’m like, “Just say enough to intrigue people to want to know more. Don’t boil the ocean. Don’t tell them everything you do.” I remember interviewing Jay Samit. He said to me about failure from his book Disrupt You!, “It’s just feedback. Keep going until you get a zombie idea so great it won’t die.” When I mention that line, and of course I credit him, people laugh. They remember it. All these little nuggets. I also had the opportunity to interview Robert Cialdini, who’s the famous author.

I remember that episode. It was one of my favorite ones you did because he’s so interesting.

It’s about influence and persuasion, or as he calls it, pre-suasion. This content gave my latest book, Better Selling Through Storytelling, a lot of oomph, as opposed to, “I read his book. Here’s what I got from it,” that is what a lot of authors do, which is fine. I was able to say, “When I talked to Robert Cialdini on my podcast, he told me this, and what that means to you is that,” and there’s that whole different credibility of that story.

The interesting thing though that I found was so many times when there were some authors that you’ve interviewed over the years, that they were more dynamic than their books were. Pre-Suasion is a hard book to get through. I read a lot of books. That was a tough book. He wasn’t like that in person. When you were interviewing him, he was very persuasive and wonderful in person. That’s an interesting dynamic that many authors and other people don’t get to present themselves that way. We think that about investors, like in your particular world, that they’re so hands-off, they’re not nice and they’re harsh. That’s not the case when you listen to your show.

I pride myself in asking them questions they haven’t been asked before. One of the opening questions is, “What’s your story of origin?” People tell stuff about their parents or what they were like as a child. It warms them up to not be so stiff. Nobody I’ve ever interviewed has had a linear path. A few years back, I pivoted and I interview a lot of speakers and speaking bureaus. I’ve been able to develop relationships with speaking bureaus who have then gone on to represent me. Bernie Swain, who was the Founder of the Washington Speakers Bureau and all the former presidents and Katie Couric, people like that, as clients, and he had a book coming out about his entrepreneurial journey. He reached out to me and asked me to be on my show.

He didn’t even know I was a speaker. He just wanted to reach his audience. I said, “Of course.” Once you have a big name like that in an industry, then I reach out to other speaking bureaus and say, “Would you like to be a guest on my podcast? I’m giving you something as opposed to another speaker asking for something.” Here’s an example of Bernie. One, Speaking Bureau said, “I’m out of Hong Kong.” I said, “I modeled my whole bureau based on his business model.” I’ve interviewed about nine of them. I have a relationship with them. They don’t give speakers 30 minutes. They talk about they’re interested in music and how that influenced the combination of music and speaking and the business. It’s been a fantastic way for me as a speaker to build relationships and get known.

There isn’t all that much leap between a successful pitch for investors to a successful pitch to a speaking gig.

At the end of the day, it comes down to usually you and one or two other speakers that they’re made the final three basically. The irony is that’s my specialty in business. I help clients who are in a bake-off shootout. Whether you’re a tech company, a lawyer, architects, executive search firms, you name it, they all go through the same process. They submit a proposal. As a speaker, they look into your video, they read your reviews and then they say, “We’ll have a conversation with you and tell us why we should pick you over somebody else.” Those moments that one hour, that 30-minute phone call you get to sell yourself is everything. My whole belief is that storytelling is the key to being memorable. One client said to me, “We always ask if we could go last out of three contestants.” The problem is you can’t control that. I said, “What you can control is whoever tells the best story.” He said, “You’re hired.” If we tell the story, even if we’re first, we’ll set the bar for the other people who follow us. That’s the a-ha of all of the storytelling.

You always have such great stories and such great connections. I’m sure this podcasting start was not that smooth for you. You probably have some funny mistakes, some things that happen. What kind of things went wrong so we don’t all feel that you’re just so expert and that we feel like we can take this on?

The first time someone said to me, “Why don’t you start a podcast if people are willing to pay you for these introductions to investors after you help them with their pitch?” I’m like, “Why don’t I go to the moon?” It seemed impossible. I realized that I had a lot of fear and I didn’t even know what I was afraid of. I thought, “Let me put some faces on it.” The first fear was the fear of rejection. You probably are not going to get Kevin Harrington from Shark Tank to be one of your early guests. He might say, “I don’t think so if you don’t have any episodes for me to hear any history.” My whole solution to that and this is true for everybody in anything is don’t reject yourself. Just because you get to no, and don’t reject what your idea is. It just means no, for now, not no forever.

Podcasting Success: Just say enough to intrigue people to want to know more. Don’t boil the ocean. Don’t tell them everything you do.

For those of you reading out there, I did a whole episode on our Feed Your Brand Podcast, which is like the sister-brother show because it’s Tom and me on that one. It’s a sister-brother show, the husband-wife show, whatever, to The Binge Factor and John’s talked about pushing through fear to be a podcaster. We will go into more depth on that. It seems daunting at first, doesn’t it?

Technology is daunting. That’s why your service is so wonderful. My whole line around that is, “Around the fear of the unknown, don’t go it alone.”

What has been one of the best authority building, the biggest win for you?

I would say interviewing Mark Victor Hansen who’s the co-author of the Chicken Soup series. I met him at a cocktail party and he was coming out with a new book and I knew authors, even if they’re as successful as he is, wants to promote their book. I had to follow my advice, take a deep breath, not get attached to the outcome, walked up to him and say, “Congrats on your new book coming out. I have a podcast. I would love to interview you and your wife, the co-author of it.” He wanted to know lots of specifics, “How many people listen?” “I’m heard in over 60 countries,” “Reach out to me.” It helped develop that very sort of, “Hi. It’s nice to meet you,” with a bunch of other people situation into an actual relationship. You did a great job producing that episode.

I was lucky enough. I was at an event where I met them and they were doing podcast interviews that we were orchestrating as a part of our podcast, Publicity Pop-Up. I got my fifteen minutes with them there, which was not long enough. What you do with that time, whether it’s at an event or convincing them or getting the interview, no matter how small it is, when you get someone that influential and that valuable, you want to build that rapport as quickly. I used every tool in my toolbox and we now have this wonderful little relationship between Crystal, Mark and I, and we keep referring people back and forth. I’m sharing shows with them. It’s been great. That all happened in a fifteen-minute time span. I understand what you mean. It’s so valuable. What can you do in that little quick pitch right there that convinces them to go further?

The irony is their book is all about asking for what you want. You have to find the confidence to ask someone like that to be on your show.

I want to do this little section that we have where we talk about some of the tips of how you set up things, how you do things, how things work for you and some lessons learned. Can you share some lessons, some stories on your experience becoming that center of influence around the podcasting and some of the best ways to book great guests? What’s the first one?

The lesson I learned about booking great guests is to ask a great guest to introduce you to another guest, “Who else do you know that would be a good guest for this show?” Especially, right after the interview is over, before it gets published, right when you have them, make sure you have that down on your piece of paper next to your computer. That’s a question you don’t forget to ask because that warm introduction again is everything.

It goes right back to that confidence and power too. You’re building that along the way.

Let’s assume they had a great time.

You mentioned before when we were talking that you’re not all that focused on the number of listeners or anything, but what do you do to increase listeners?

I turned the wonderful transcript that you create every episode into an article on LinkedIn. I tell people I’m creating content every week without writing a word. For someone who has written books, that’s a nice way to create that. From the relationships I’ve developed with so many of my guests, I’m able to reach out to them and say, “I have a new online course based on my book. I have an affiliate opportunity. Would you be interested in promoting it to your listeners since we already have a relationship?” and they’ve been on my show. That is another moment that I don’t think a lot of people would notice I’m running a commercial on my podcast for my online show course. There are lots of ways to monetize and leverage those relationships.

You segued into some of the best ways to monetize which is one of my next questions. It’s like, “Increase listenership or monetize.” Sometimes they’re not the same thing and it’s the power of the activity of that. One of my other ones is how do you encourage that action and engagement?

You do such a great job creating something where the image of the guest with our soundbite is created. People who are guests that have big social media followings are much more inclined to share that link with that image of themselves and their quotes than they might be of all the other shows they’ve been on. Especially, if you’re launching a book, you’re on a lot of shows back to back. Having that is a factor to increase my listeners and get people.

You’re giving them all the easy tools. It’s like a no-brainer for them. Also, they want to reward you. That’s the most important part though that I think you do. You establish such a great rapport that there’s no way they’re not going to share it because they know it was good. Many people don’t like to listen to their episodes after it’s recorded. They worry about it. They get self-conscious, but when you feel good after your interview, then you won’t worry about it. You’ll be excited to share it.

One of the speaking gurus I interviewed, her name is Gail Davis. I happened to interview her right before her twentieth anniversary. She used that podcast to promote the anniversary. She put it on her website because she talked about her journey and how she started as an entrepreneur.

She didn’t have to make her article on her twentieth anniversary. I know you work with us, but what do you do on the production side, on the preparation side to produce it professionally for yourself?

It’s two separate questions for me. What I do to prepare is I read the people’s book and it seems so obvious. If it’s not out yet, I ask for an advanced copy.

Do you know how few people read the book? I get that from authors that I interview all the time. Sometimes I don’t have time, but I try not to do that.

It separates me from everyone. The first time I did it, someone said, “You’re one of the few journalists that read my book. I could tell by the questions you asked. When you say on page this, you say that, how’d you come up with that?” It’s very specific questions or, “What I love most about what you did is,” insert X, Y, Z even if it’s just the chapter title. If someone’s got a great testimonial on their book, I’ll say, “How did you get that relationship?” They’re usually very proud of that, especially if it’s somebody famous. All of that is part of my preparation.

Before we start recording, I have a whole little song and dance I do, which sounds like this. “I’m excited to have you on the show, Tracy. I just want to let you know this is being recorded. It’s not live. What that means to you is you can stop and start as many times as you want. You can cough. You can say, ‘Let me think about that. Let me get that piece of the book,’ don’t worry about it. If the listeners feel like they’re eavesdropping in on a couple of friends, and in this case, they are having a conversation, that’s the tone we want. The old goal is to inform, inspire and entertain them. Any questions?”

I love that you disarm them and make them feel comfortable right from the beginning. There’s no nervousness. There’s none of this feeling like they have to prepare.

Podcasting Success: To book great guests, ask a great guest to introduce you to another guest.

Ironically, I did that with someone who hadn’t been on many podcasts. I said, “I’m going to do a quick countdown for the editors 3, 2, 1,” and they freaked out, “Are we going live?” I have to make sure that I do a countdown.

It’s a verbal cue. That’s so important, but that makes for a more professionally produced show. I hear that a lot from guests because I work with a lot of agents and a lot of PR firms and other things than they place their clients on a lot of our client shows. That’s what I get back is like, there’s a real distinct difference between those that prepare and those that don’t. It’s one of the things I now know to ask, “How serious are your clients about these interviews? How do they react? What do they want to experience?” That helps me choose the shows that I refer people to.

If I had one tweet I was going to give you from this show, it would be, “Your pre and post-chat are more important than what you say on the show.” I gave you what I say before the show and after the show, I’ve got my little checklist, “Who else do you know to be a guest?” Let them know they did a great job. That’s one of the things I remember when Oprah Winfrey said, “I don’t care how big the star was, as soon as the show was over, they go, ‘How do I do?’”

If you’ve ever seen Once Upon a Time in Hollywood, the bigger the star, the more neurotic about that they probably were.

You can never over compliment them too much. When you give someone a compliment, be very specific.

I always do that. I’m like, “I enjoyed your energy,” “I thought we were in sync,” “I think that went well.” That’s the specificity. I love that you mentioned that because that’s always good.

Don’t make them ask. Tell them when it’s going to air. Let them know what’s coming.

You record far out. I want to touch on that. You are way ahead of your production schedule. How does that go? When I talked to a lot of people who want to guest, I advise them to get way ahead of when they want to. They think they could just go on like radio and TV and it’s instant. Podcasting is not the same way. The better shows have a backup of episodes. It can be 90 days to 180 days sometimes before you’ll air. How do you deal with that with your guests?

If someone’s got a book coming out and it’s crucial to them that this episode airs during the week of the launch, I will move someone else that doesn’t have a deadline like that back a week and move them up in the production queue. For the most part, it’s all about managing expectations. I’m just saying, “Ever since I had so-and-so on, it’s been a big demand. There’s once a week, then next open airtime is this time.” Most people are fine with it as long as you tell them unless they have a book.

Before we get to why your shows are worth waiting for, I want to mention that you have developed books from your show. I want to touch on that. Better Selling Through Storytelling, is that the third book?

It is, yes.

Tell everyone a little bit about the process of putting the books together.

I was doing this in a vacuum, not knowing that Tim Ferriss was doing the same thing at the same time. I thought to myself, “I’m in good company.” That whole tipping point thing that people have the same idea that you do. I took ten of my favorite episodes. Ironically, they tend to be people who have a big social media following. I asked them if they would be willing to be a chapter in my book and they all said yes. I also asked if they would promote the book and they said, “Of course, because I’m in it.” Right there, you have it done. The transcripts that you guys create for me are so well done. It was a matter of editing it out, “Welcome to the show,” things like that so it didn’t feel like you were reading a transcript of the show.

It’s still a lot of work, don’t get me wrong, but I was able to get it done in four months and you get somebody to write the foreword. In this case, it was the one for Judy Robinett and then you get some testimonials. The fact that it wasn’t my first book helped the process. I know you and Tom came to the book party and ran into another guest that I had on. That’s the joy of the world of podcasting and authors. Now more than ever, podcasting is important for authors.

I want to understand, did you launch a book without the podcast model before? You said it wasn’t your first book.

My first book was 2004 and that was just a book about selling, The 7 Most Powerful Selling Secrets.

Did you find it so much easier to promote and launch the book than it was in 2004? Was it easier or not?

The writing of the book and the launching of the book are two big different projects. The writing of the book was much easier because the content was already there. The promotion of the book is the same, whether it’s based on a podcast or not. I had the book and the podcast would be the same name. That’s one tip. It seems so obvious, but some people may think, “I’m going to change.” Don’t do that. If you’re going to base here, The Successful Pitch is the podcast and The Successful Pitch is the book.

I’m making a note because I still haven’t finalized the cover to my book yet. Now, I know what I’m doing. Are you thinking of an audiobook next?

In this last book, Better Selling Through Storytelling, I created an audiobook of it.

I didn’t realize that. I’m not an audiobook listener, so it’s not my first go-to check.

The audiobook is doing amazingly well. Here’s a tip for any authors that might be reading that happened to host a podcast. I highly encourage you to record the audiobook before it goes to press. Why? You will catch a typo. I promise. I don’t care how many copy editors and you and other people have proofed it. It took me about 6 hours, three 2-hour sessions and then there was another hour for pickups. Like, “You mispronounced the last name.” Your energy can’t stay up much longer than two hours is what they found. I tell you, hosting a podcast allowed me to be a good narrator for my book. The guy said, “You could do voiceovers.” I’m like, “I’m happy being a speaker. I don’t need to do a whole other industry.”

Podcasting Success: John Livesay

If everything falls apart in the speaking world, you’ve got a backup plan. We were working with a new group about putting together an audiobook plan for podcasters, with the whole marketing launch and plan together. We probably won’t announce it publicly. They’re uniquely suited to be able to do it in an easier way because they already understand our production process. We’ll launch it there first. We’ll beta test it with our clients. One of the things that in the research I was doing, the reason I was so excited to be able to find someone to bring it on to help do with the audiobook recording training side of it is that podcast hosts should record. There are a lot of authors who should never read their book, but it would be disconcerting to your podcast fans to not hear your voice. It would bother me if it was some random voiceover artists.

Especially since I have so many personal stories in my book. If somebody else was telling their own story, it would be a big disconnect. I love it when I listen to a celebrity autobiography, like Goldie Hawn, Robert Wagner, and they are reading their book. I’m so in.

There are certain people who shouldn’t do it. Let’s talk about your binge factor. We talk about bingeability as meaning that someone picks up your show and then they listen to it again and again, and they go through all the episodes. At some point in the process, they probably reach out to you. I usually identify the binge factor for our people, but I know that you know so well what plays. What do you think your binge factor is?

I would say my binge factor is the variety of guests that I get. I guide them to tell a story. People know when they’re coming to The Successful Pitch, they’re going to learn something about storytelling. They’re going to hear interesting stories about people who are famous and maybe people who aren’t famous but are still interesting. They’ll learn some entrepreneurial tips along the way. I would say that I pride myself in asking the guests questions other people haven’t asked them by my preparation. If I had to guess what I think is a sticky binge factor would be was, “I can’t wait to see what he’s going to ask so-and-so.”

That’s tied to what I believe that your binge factor is. You got it out halfway of what I was going to say. It is that the way that you ask questions and the way that you pull stories out of people. People who might be a little reluctant and sometimes you’d get them, especially, when you were doing more of the investor where they’re not as outgoing. It was harder to get the stories out of them. You’re great at doing that and you never do it with the same question.

There are a lot of interviewers who ask the same question every single time, the same way. You don’t do that. It’s got great variety and deep research. You can hear it in the way that you do that. That’s great. What I think the binge factor is that you bring interesting quality people. I don’t have time as a listener to go out there and research all these great books that I should be reading and finding great stories out there, understanding interesting people. As you said, they’re not just the famous ones, the ones who are getting the biggest publicity. They’re all over the place. The key factor that you have to them all is that they’re all extremely interesting.

I can’t tell you how many times I’ve downloaded a book from someone who was on your show or done those things. I wish I had time to listen to your show consistently every week, but I get a little backed up and I get a little choosy about it, but when I do listen, I’m always like, “That was so great. John asked a great question.” That’s also something, as a listener, you don’t leave it on the table. That always is problematic when those that watch the clock too when they’re recording. You don’t do that. I can tell. You’re not going to rush them to tell their story. You’re not going to rush them to finish up and get onto the next thing. It is the length that it should be. That is also great for me. I didn’t miss out on the whole story.

I’m glad to hear that. That lands. I interviewed Rob Angel, who’s the creator of Pictionary. I thought to myself, “What a fascinating story of entrepreneurship, of persistence.” I can’t wait for people to hear that. I’m like a little kid on Christmas morning. I’m like, “I can’t wait to talk to you.”

It is my favorite thing. I was so excited that we get to talk. That is one of my favorite parts. I’m going to just do a little shout-out to the show, TheBingeFactor.com, that’s where you’ll be able to link to John’s podcast, The Successful Pitch Podcast. Make sure that you subscribe so you get that wonderful story about the creator of Pictionary. Don’t miss that. Go and subscribe to the show and check it out. John, before we go, I want to say, what advice do you have for those that are sitting in permanent potential? They keep thinking, “I should start a podcast. I should produce a book. I should do these things,” and they’re sitting there though, holding themselves back.

My advice is don’t go it alone and that’s the number one reason people don’t start. They feel like, “I’ve got to do it all myself,” and then they get overwhelmed. They go down this rabbit hole of distraction. You have to zoom out and say, “What am I doing this for? What’s the purpose? What’s my intention? Is it to help people?” That has to be bigger than your intention to make money. If you have that as your driving force, you will get it done.

It’s so ironic that this is the way you’re ending the show with me because when I wrote that blurb that’s on the cover of your book, The Successful Pitch book, I called you The Pitch Whisperer. What I specifically said to people was, “Don’t go into your pitch without John. Don’t go it alone.” It’s the same message. Thank you, John, for sharing that with us. I appreciate your time.

Thank you for all you do for everyone and you inspire us all to be better.

Defining Podcasting Success Through Network Net Worth Growth — Final Thoughts

I told you he was going to be incredible. I told you we’re going to learn so much from John Livesay. Be sure to tune in to The Successful Pitch podcast. You’re not going to want to miss it. You’re not going to want to hear what I was talking about as his binge factor. That incredible way that he pulls people’s stories through the show and he manages to get an out of them. It’s a great show overall. I know you’re going to get a lot out of it. The Successful Pitch Podcast is available on all podcast players out there. Thanks, everyone. I can’t wait to bring you another successful podcaster in a new angle on The Binge Factor.

Don’t miss Tracy Hazzard’s Authority Magazine article about John Livesay too!

Important Links:

• The Successful Pitch Podcast
• The Successful Pitch
• QuantmRE
• The New Trust Economy
• Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
• Jay Samit – Previous episode on The Successful Pitch
• Disrupt You!
• Robert Cialdini – Previous episode on The Successful Pitch
• Pre-Suasion 
• Bernie Swain – Previous episode on The Successful Pitch
• Washington Speakers Bureau
• Feed Your Brand Podcast
• Mark Victor Hansen – Previous episode on The Successful Pitch
• Chicken Soup
• Publicity Pop-Up
• Gail Davis – Previous episode on The Successful Pitch
• Judy Robinett – Previous episode on The Successful Pitch
• The 7 Most Powerful Selling Secrets
• Rob Angel – Previous episode on The Successful Pitch
• JohnLivesay.com

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