You attract what you are. If you are abundant at your core, you’ll inevitably find the ultimate life balance and freedom. This is what the amazing guest in this episode brings to us and her listeners. Rebecca Whitman, the Magnetic Abundance Mentor and host of the top 1.5% globally ranked “The Balanced, Beautiful and Abundant” podcast, joins Tracy Hazzard to share with us her philosophy on abundance and how that applies to podcasting. With her energy, you can feel how much her success comes from the way she handles every aspect of her show—from affiliate partners to promotion to community engagement. Plus, Rebecca pays it forward by sharing not only her wisdom but also a free gift that can help you live an abundant life. Follow along to this magnetic conversation and be inspired by Rebecca’s abundant energy!
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7 Core Pillars Of Abundance For Achieving Ultimate Life Balance And Freedom With Rebecca Whitman Of The Balanced, Beautiful And Abundant Show
I have The Balanced, Beautiful, and Abundant Show host, Rebecca Whitman. She is a magnetic abundance mentor and an international bestselling author. She graduated with honors from Princeton University and was awarded Life Coach of the Year and Empowered Woman of the Year by the International Association of Top Professionals at LA Weekly Magazine. She has been featured as 1 of the Top 7 Entrepreneurs to Watch in 2023. Her show is the top 1.5% globally ranked podcast. It won the Positive Change award.
Her philosophy on abundance is divided into seven pillars, which include spiritual, physical, emotional, romantic, mental, social, and financial. She helps people achieve balance within these seven areas so they can experience more fun and more freedom in life. She’s been featured in New York Weekly, Miami Magazine, and LA Weekly Magazine. In addition to her appearances on ABC and CBS, she’s guested on over 100 podcasts and she’s given keynote speeches at Columbia University and UCLA. She shared virtual stages with Grant Cardone, Jack Canfield, and Les Brown.
She’s doing amazingly well on Instagram, so you’re going to want to check that out too. You’re going to want to go look and listen to The Balanced, Beautiful, and Abundant Show with Rebecca Whitman. Let’s hear a little bit about how she started the show and what’s so great about the show because there are some fun things. I’m going to do something I’ve never done before, giving the binge factor right at the beginning. Let’s listen to Rebecca Whitman.
Rebecca, I’m so glad to talk with you. The Balanced, Beautiful, and Abundant Show, I love it. It’s high energy. You have so much energy in your show. It is astounding. I thought I didn’t, and then I heard your show. I think my audience is going to be like, “I don’t believe you, Tracy.” They’re going to have to listen to your show. You have such great energy.
Thank you so much. I believe that your vibration and energy attract abundance, so I pour all the energy that I can into the show. I’m glad you noticed it because I go all out, and I love to be present with my guests and listen to them like my life depends on it.
Everyone who tunes in to the show knows that I analyze everyone’s binge factor. I have never once. This is the first time that I started with your binge factor. I started with this because it is so powerful. It draws people in. When you draw it in and you’re attracted to that energy, you’re going to want to binge and tune in to all the shows. There’s no way that’s not going to draw them through your catalog. That is powerful and something that a lot of podcasters have no idea and don’t sense.
I am so flattered that my podcast is binge-worthy because I know you’re an expert and you’ve been in this space for a long time. You teach people how to launch a successful podcast. I’m binge-worthy according to Tracy Hazzard. I need to put a little word thing on my website for that, “Binge-worthy.”
Don’t worry. When we close out our show, we always send you something that you could share on social media about what I said about you and your show. That’s part of the way that we run our show here. We want to highlight that, and it’s one of the reasons that I have this feature on my show so I can talk about what’s great about your show. That’s what we’re here to learn. We’re here to learn about what you do so special that has been working for you. I want to go back a little bit to the beginning because you’ve been doing this for quite a while. You’ve been doing this since early 2020. You’ve got over 160 episodes as we’re doing this right now.
You’ve been doing this for quite a while. You’ve got a lot of great interviews. You’re very focused on your niche too. You’re tight into the things that you teach, the things that you have affiliates with, and the things that you are most powerful with in terms of how you give into the marketplace. That has worked for you. Tell me, when you started it, what were you thinking you were going to get out of it, and then now, what do you feel like you’re getting out of it?
It’s so funny. I wasn’t even planning on having a podcast. I’m big into coaching and personal growth. I was at a personal growth seminar and she gave us a challenge. She’s like, “During the lunch break, I want you to get out of your comfort zone and ask five people who you admire and respect, and maybe you’re even a little intimidated by to be on your podcast.” I asked 5 people and 1 said yes. I was like, “I better have a podcast because this person that I admire and respect said yes, and now I want to have a show that she can be interviewed on.”
I didn’t have big expectations for starting it. I did it on a whim and a course I took. Now, what are my expectations? I would love to have some paid ads. I’m obsessed with the big podcasts like Ed Mylett, and I love SmartLess, and stuff like that. I’m like, “They are making money off ads.” I love that my podcast is grassroots. It’s like one person tapping another person on the shoulder going, “Listen to this.” I know that’s how it grows, but I’m ready to take it to the next level and have some paid ads.
I want to say this to you in a coaching way. I hope that you’ll take this as a plus, but I don’t think you need it. The reason is those other shows are vehicles for advertisement. From an energy situation, what does that do? You are all about magnetic abundance and magnetic growth. It might mess with your energy. It might mess with your juju. I don’t know. That’s something to be cautious about. Be careful how you do it. It doesn’t mean you can’t have a great sponsor that makes sense for you, but if your show was all about the paid ad model or you are being pushed into a network that was running ads on that, it might lose something.
That is something to take into consideration because I want it to be binge-worthy. I understand that ads slow things down. They take the momentum out of the interview. It’s like you’re ready for the next question and you’re learning so much, and then it’s like, “Now, a word from our sponsors.” I will take that with a grain of salt then. Thank you so much, Tracy.
You’re welcome. Thinking about that, you have some affiliates. Let’s talk about that. You have some affiliate partners already. How does that work for you? Do you put them in the podcast? Do you give them mentions? What do you do with that?
I am obsessed with the health and wellness lifestyle. I talk to a lot of experts. I interview them. I am always looking for the latest and greatest health and wellness products. I have fallen in love with liquid collagen. I drink it every day and I became an affiliate with the brand. Now I promote it almost to my podcast, and I love it. It’s helped a lot of my audience. It’s helped me. It’s helped my family. I feel so good about promoting it. I have used that to elevate my affiliate marketing with that collagen company.
That’s it right there. I heard your energy about it. You’re excited about it. It’s something you can stand behind and you can believe in. When we get into something that’s more programmatic, we don’t have a connection to the brands. We don’t have that connection to the advertisements and the sponsors. Right there, that’s why I made that suggestion to you because I do think your audience cares about what you think about something.
That’s true. I understand the distinction you’re making. You don’t want just to have a product to have sponsorship. You want it to be something that you believe in and use, which is so funny because when Jimmy Kimmel was a guest on the SmartLess Podcast, he was like, “You might even use some of the products you’re promoting.” He probably doesn’t use a lot of them. That maintains the integrity of the show.
Here’s a good thing, I bet you if you do host-read ads, your ads will do much better and you’ll have much better sponsor relationships than you will. As you go to read it, you’ll be like, “This isn’t for me. This isn’t for my audience.” You’ll be more discerning about it than you would be if you allowed those programmatic ads where they run the ad that was placed by the company and it has nothing to do with you.
Good point. I agree.
Let’s talk a little bit about how you promote your show and how you grow it. A lot of it is through social media.
I have a strategy where I look at my potential guest’s social media. My hard and fast rule is no less than 5,000 on Instagram, although I’m a bleeding heart for the right message. I break it a lot. Probably like 1 out of 3 interviews, they don’t have 5,000 on Instagram. Either way, I look at their Facebook groups or Facebook, their email list, and I say, “I don’t charge. My podcast is not a pay-to-play podcast. I’m putting this out there into the world to showcase you. To make it a fair exchange of energy, I want to make sure that you’re willing to promote the podcast on all your social media and to your email list.” I then provide them. I’m shocked because I’ve been on PodMatch now for a few months. I’m shocked how many people don’t provide graphics and soundbites.
It drives me crazy. I’m with you on that. Why don’t they?
It only helps the show. I provide a graphic and a one-minute soundbite. I also provide suggested copies that they could copy and paste and add to their email newsletter or their social media. Having the guests promote it is what’s grown the podcast.
If you do a bit of the work for them, it makes it easier for them to quickly do it. When they don’t, they do but they don’t get around to it as quickly. They’re doing their stuff and it gets in the way of that. I agree with you. I’m so glad you do provide that. It shows because I’ve seen some of the shares coming out and I can see that you have some guests because there’s been some Instagram that went wild with 4,000 likes or something like that. You must have had a guest who killed it there, in terms of sharing.
I like when a guest creates a Reel and they invite me as a collaborator because then we both share the reel and I have had a few Reels go viral that way. It’s been amazing.
I love the collab function. It’s one of my favorite things because it does make it easy to share back and forth with your guests.
I love collaboration. Collaboration over competition is my motto, which is so funny because I grew up playing national-level tennis, an Ivy League grad, and everything was competition. I feel like things have shifted in the business world and also my psyche in the last five years. I’m like, “There are plenty of good abundance. I’ve gone from scarcity to abundance. There’s plenty of success, money, love, and likes that I can share with other creators and it’s so much more fun.
I’m so glad you said that. I have so many people who come into podcasting and they’re like, “I only have this many downloads.” It’s a scarcity mindset to begin with. Instead of, “I spoke to 100 people in a week.” That’s great.
When you think about it, when I first started my podcast, I had an average of 30 downloads. I was like, “If I was in a conference room and there were 30 people listening to me, I would be thrilled. Thirty people showed up in a conference room to listen to my message and I was grateful. I would tell any new podcasters that are tuning in, “What you focus on, expand.” If you focus on the lack of listens, the lack of, “Why isn’t anybody rating or tuning in? Why am I not getting more views?” If you focus on that, you’ll get fewer listeners and fewer downloads. You appreciate what downloads you have, and then you’ll start to gain momentum. It is a slow process. I also think this is a game of persistence because I read a statistic that most podcasts don’t last past twenty episodes. Is that what you’ve heard too?
It’s even lower. Most podcasters don’t make it past eleven episodes. If you’re persistent and consistent, like I pick a designated time every week, Thursday at noon Pacific is when I record my podcast. It’s a non-negotiable spot on my calendar. If the speaker flakes, I will scramble to find someone else to have that Thursday at noon podcast interview. I do it no matter what, even in the holiday season.
It’s set on my calendar too. I’ll show up for other people. It’s easy for me. If there’s an appointment, I’m showing up so it won’t matter. I’d have to be sick not to show up. That to me is how I keep it going. I relate to that. Tell me a little bit about you said that you started the podcast because somebody said, “Go ahead and invite someone on your show.” Getting it started probably wasn’t so easy. What was the most daunting part about that?
What was hard was what I did before the podcast. I tried to host a virtual summit. I’ve been on 1 million of them. I’m so grateful to be a guest, but I only had seven experts. I teach seven pillars of abundance. I’m like, “This will be so easy. I’ll have a different expert for each pillar of abundance.” It was not the actual recording because I use Zoom, but the coordination of all the pieces, the landing page, the outreach, and getting the experts to send it to their list. It was hard. What I did to start with a little momentum is I turned those 7 summit interviews into the first 7 episodes of my podcast. I started with already seven recorded.
You gave yourself a little boost at the beginning and cut yourself some slack on having to record.
That person that I invited to be on my podcast at the seminar as a challenge, was my eighth episode. That is how it launched. What was challenging to me? It wasn’t. This was challenging when we were trying to set up my mic. I’ve been in this podcasting game for three and a half years and I’ve never had a mic. I’ve always used Zoom. Now, trying to get a new mic set up was challenging, but talking on Zoom, I think that Zoom has saved the world. It kept so many businesses afloat and people together during the pandemic. I use Zoom to record my podcast. I’m not in a fancy studio or anything like that. I do have an editor and a producer that I met on Fiverr and I send him the raw Zoom recording and he cleans it up. It’s a seamless procedure.Zoom has saved the world. It kept so many businesses afloat, and people together during the pandemic. Click To Tweet
The hardest thing, and we also talked about this, I did a version of my podcast as a live talk show. The timing of that, I had someone in my ear saying, “Cut to commercial break. You have 30 seconds.” Not relating to him. He’s talking in my ear and paying attention to my guest. When you listen to my podcast, there’s a six-month window where I say, “I’m coming to you live from the Bold Brave TV network.” That was a whole different version of my podcast it was released as a live talk show, and that was challenging.
I’m not a fan of that radio show model. For me, it doesn’t fit my style. I want to dive into the conversation. I don’t want any interruptions. I want to hear from you. I want my audience to hear from you. It always frustrated me, so I’ve never followed that model myself personally. You discover what fits you.
I wanted to try it because I wanted to feel like a live host of a live show versus a podcast. I tried it for six months and I’m like, ” I like the more organic conversation rather than the live radio version of it.”
We were talking before we started the show that you are going to be running a class. Driving people from your podcast into your programs, into your classes, into your coaching is not an easy thing. What is it that you do that helps to get your community off the podcast and into your classes?
It’s something that I’ve been working on. It’s not that easy to do. One thing that I’ve been doing that I just started a couple of months ago is launching a free women’s circle so that anybody from my podcast can get a free hour of group coaching with me to experience me as a coach, and a mentor, in a very low-pressure group setting. That’s been amazing.
Another thing is I am launching a course on how to manifest your soulmate and I’m going to start promoting that. I haven’t promoted it yet. This is a good reminder to add a bumper. Having a bumper saying, “If you’re single and if you are looking to manifest your soulmate, I’d love to get on a call with you.” I believe in changing your bumper around with a call to action depending on what you’re promoting.
Doing it in the intros or outros and not in ads. We do it where we recommend that if you’re going to do it, it’s the outro or it’s the end. If you’re running an ad program, you run it post-roll is what they call it, but right before your outro. You don’t change your outro, but you change your postal ad. The reason for that is because you’ve earned the right. You served them over the call and now they want to know what’s next. That’s what’s in their head already. What’s next? They already have an abundance mindset about what’s next, so give it to them. Give them what’s next. If you give it to them at the beginning, it’s harder. I find it’s harder to get the conversion.
It’s the same with an in-person seminar or a webinar. You give value, and then you have a call to action. They’ve been fed and poured into and it’s like, “I feel full. Now, what do I do with this information?” I think the same is true in person to have the call to action at the end.
You have a gift that you offer, which you’ve been kind enough to offer to our audience here as well. Tell us a little bit about the gift and tell us how you offer that on your show to your audience.
I’ll tell the story about how I got this gift because it’s an amazing story.
Please tell us because you can’t leave us hanging.
Stories are a great thing to do as a guest and a host because people love learning through stories. The story is this. I was 19, I was at a 12-step meeting in Cincinnati, Ohio where I grew up, and I was sitting next to a woman that I had never seen before in my life. She introduced herself. She’s like, “Hi, my name is Janet and I want to show you how to write in a God journal.” I was like, “Okay.” She gave me the format and I scratched it down. I never saw Janet again. I believe she was an angel because I had been using these journal questions for 30 years. They have completely changed my life from negative, resentful, and angry to positive and loving.
The journal questions teach you how to flip the negative that happens in your day to the positive so that you can learn from it. You write a gratitude list. You write a surrender list. I’ve added a couple of my journal prompts. Now, I call it my abundance journal. I have walked through so many highs and lows of life with this journal. Anything from losing a parent, losing two dogs, and getting a divorce to all the highs, getting voted Life Coach of the Year, and being Top 7 Entrepreneurs to Watch Out For in 2023 in LA Weekly. Lots of accolades. Those can be as derailing for me as the lows.
This journal keeps me even, it keeps me balanced, and I keep growing and learning from my wins. There is no failure. I either win or I learn. I learn from my experiences through this journal and I get to learn from other people’s experiences. There are even journal prompts looking at other people and learning from what they’re doing well and I want to offer it as a gift to your audience.There is no failure; you either win or learn. Click To Tweet
See how powerful that was, everyone? This is how we like to do and learn at the same time. The story itself makes you want to accept the gift. Making an offer is not enough. Rebecca, thank you for that. That was powerful. I look forward to your gift and I’m sure that there will be lots of audience who will take us up on that as well. How can a podcaster who’s been doing this for a while stay motivated?
I stay motivated by my guests because I am an eternal student of life. I believe that in every conversation, even if it could be in the grocery checkout line or at the car wash, I believe that the universe speaks through other people. I feel out of all the billions of people in the world that I could have on my show that it’s a divine design, perfect divine timing, the right guest at the right time to teach me personally what I need to know to get to my next step of growth, development, and unfoldment. I am asking questions that I want to know every time my spirit gets fed.
I have never walked away from a podcast interview being like, “What a loser. I didn’t learn anything. That guy told me everything or that woman told me everything I already knew.” I’m listening and the way that I word the questions. I do pre-write my questions out, I’ll expand it or go deeper into a question because I’m looking to evolve with all my interviews. I don’t ever feel burned out on my podcast because I’m learning so much from my guests. I do pre-interviews. I wouldn’t put anyone on the show that I feel I could not learn or my audience couldn’t learn from.
You being discerning is also for yourself. It’s also for your self-motivation there. I love that. It makes a difference. Rebecca, before we go, I want to leave you the opportunity to give any advice that you have out there to someone. Maybe give someone else the challenge that you’ve got to get started. Those who are sitting on the fence and still haven’t started their podcast, but they’ve been tuning in to my show for a long time.
I would tell them it’s not that hard. Some podcasters have the studios, the mics, the soundboard, and all that stuff. My podcast was rated top 1.5% globally in self-help and I don’t even have a mic yet. Seriously, Tracy was helping me set up my mic. I just have a Mac computer in Zoom. I have an editor that I’ve never even met that I met on Fiverr. If I can do it, you can do it too. The intention is more important than the mechanics. If you have an interest, a passion, or something that you love to geek out on, then I guarantee other people have the same passion or interest and they want to geek out on it too.The intention is more important than the mechanics. Click To Tweet
You can find experts that you can genuinely learn from. You’re feeding your interest and your passion and other people will listen. If you’re excited about it, they’ll be excited. The other thing is don’t be shy about promoting it on social because there are 1 million podcasts. The only way the people who know you will listen and support you is if they know you have a podcast.
Rebecca, thank you so much for bringing The Balanced, Beautiful, and Abundant Show to fruition, bringing it out, and keeping it going.
Thank you so much for having me on your show and for everything that you do for up-and-coming podcasters. I’m sure your show and your coaching program have launched so many podcasts that are helping so many people. Thanks for everything you do as well.
I love the concept of magnetic. She’s a magnetic abundance coach. I love the concept of that for our show. That’s what we want. We want this magnetic attraction to what we’re talking about, to us, to our energy. It’s the key that comes across in podcasting that doesn’t come across in any other media type in the same way. We don’t always pay attention when we’re watching videos. You see those people who are watching it, they’re listening to it.
When the energy of the listening isn’t taken into consideration, when we’re relying on all this visual stimulation that we do on YouTube shorts or we do on Instagram reels, we’re doing all of that. That’s why we can only have an attention span of 60 seconds because it’s too much to pay attention to. We can’t do that in a long-tail media type.
Someone can listen to us for a much longer period of time because our tone changes, our energy changes, we build momentum up for what we want, and that’s a very magnetic experience. We’re drawn to that. When we feel it and we like it, we want more of it. That’s the power, the bingeable power of podcasting that doesn’t exist in quite the same way everywhere else.
It’s something that Rebecca’s tapped into. She’s got the intention of that. She sits down and she thinks about the power of abundance before she starts. Her intention was before she even started her show for the first time. Her connection to her guests, she’s being intentional about that as well. Make sure that she’s going to be interested in them so you’ll be interested in them. All of those things add up to making a great show.
Too often, we get caught up in the mechanics, and I love that she mentioned that as well. We get caught up in the mechanics of things and we forget about our intention, our audience, and the purpose of why we’re doing things. We get too caught up in something that doesn’t matter at the end of the day that we can compensate for with amazing energy, we can compensate for, or we can adapt to. Add a microphone later, just like Rebecca. These are things we can build up to. They’re not the necessities that many people out there are selling you stuff to make you think that they are. What I love about podcasting so much is that I can use my energy as a draw, and Rebecca does that to the nth degree.
Go check out The Balanced, Beautiful, and Abundance show. Go get that wonderful gift she offered us, that beautiful story she told, and the way that that journal might help you start your podcast too. What are you afraid of? What do you need to let go of? I’m sure that when she talks about that surrender model, there’s a place in there for you to surrender the things that are holding you back.
Go check that out. Make sure you connect up to Rebecca Whitman and make sure you tune in to The Binge Factor next time and follow us on social media so you can get more tips. You can get little sound bounds. Please share Rebecca on social media and tell me and tell her how much you appreciate her energy, her tips, and the value she brought to you. Thanks everyone for tuning in. I’ll be back in the next episode with another podcaster here on The Binge Factor.
- The Balanced, Beautiful, and Abundant Show
- Jimmy Kimmel on the SmartLess Podcast
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